Air Canada SWOT analysis – SWOT analysis of Air Canada: Air Canada is a popular flag carrier and the largest airline in Canada which was established in 1937. It provides charter and scheduled air transportation to around 207 locations around the globe.
It is the biggest airline in the world, both international and domestic air carrier, which serves around 200 airports on six main continents. It is the biggest airline in Canada and also the biggest provider of scheduled service for passengers within Canada. Canadian airlines marketplace.
The Air Canada fleet Air Canada offers great comfort, technology, and innovative technology to their clients. In 2017 Air Canada along with its subsidiary Air Canada Express carried around 48 million passengers to different destinations around the world.
Because of its popularity, let’s take a look at its SWOT analysis of Air Canada.
Air Canada fun facts: Air Canada was the first airline in the world to operate Jet Freighter. This is an all-cargo aircraft. Air Canada’s DC-8F was the first one on the list.
About Air Canada – SWOT analysis of Air Canada
Company: Air Canada
CEO: Michael Rousseau
Founder: Jean Chrétien
Year founded: 1964, Ottawa, Canada
Headquarters: Montreal, Canada
Annual Revenue: USD$1.5 billion
Profit | Net income: USD$1.5 billion
Number of employees: USD$640 million Loss
Products & Services: Air Canada global expansion, cabin service, cargo service, other Air Canada brands and services
Air Canada Competitors
Competitors: WestJet | Lufthansa | United Airlines | American Airlines | Austrian Airlines | Air New Zealand | Air India | WestJet | British Airways | Jazz Aviation | Air China | Qantas | Qatar Airways | Easy Jet
SWOT analysis of Air Canada – Air Canada SWOT analysis
SWOT Analysis Of Air Canada is brand-based. SWOT Analysis of Air Canada evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Air Canada’s SWOT Analysis. Below is the detailed SWOT Analysis of Air Canada.
Let’s talk about Air Canada’s SWOT assessment.
Strengths of Air Canada – Air Canada SWOT analysis
The biggest airline in Canada: The largest airline in Canada Air Canada is the largest airline in Canada. It is in partnership with numerous regional partners under the name Air Canada Express. The company is also known as the biggest supplier of scheduled passenger services in Canada. Canadian air market.
Corporate operation: Business operations Air Canada has many airlines which operate under its banner. Few are Sky Regional Airlines, Jazz Aviation LP, Air Georgian Ltd, Exploits Valley Air Services, etc. Air Canada Rouge is the airline. Air Canada Rouge is the leisure airline of Air Canada that caters to the demands of leisure travelers.
Partnership: Air Canada has a strong business partnership, and because of the fact that it transports millions of passengers across 200 destinations.
Strong financial position: Air Canada has a strong financial position. The net earnings of the course of 2016 were estimated at 876 million Canadian dollars.
A strong aviation system: Strong aviation network Air Canada has a robust route network, allowing access to the major marketplaces. The airline operates around 1520 flights every day. It is a thriving fleet of around 200 aircraft in operation.
Awards and Recognition: Over the years, Air Canada has been the recipient of numerous important recognitions. In the year 2016 Air Canada was voted the “Best airline across North America’ by the readers of Global Travel Magazine.
Weaknesses of Air Canada – SWOT Analysis Of Air Canada
A decline in the technology: In early 2018. Air Canada has faced some problems with technology. Although the specifics of cancellations weren’t reported, a few computer problems have caused the shut-down of the airline’s website and mobile check-ins as well as the operation of the call center. There were also a few delays at certain airports. Although it was only an issue that was temporary it has exposed its vulnerability to encounter technical issues.
An aging aircraft: Aircraft that are aging Air Canada is an aging aircraft and is a serious concern. Because it’s an old aircraft, the expense of maintaining it is substantial.
Brand affection: Air Canada’s brand awareness is very high, but its brand loyalty is very low, and this is because of this, it’s an important weakness for airlines.
US route weakening: Air Canada started to see an erosion in its local part of its market to its low-cost rivals. Therefore, it was facing a further decline in flight routes that connect to the United States.
Opportunities of Air Canada – Air Canada SWOT analysis
Expanding routes: Recently, Air Canada has seized many opportunities. The year 2017 was the year that Air Canada airline introduced 30 new routes, which include twenty new routes that are international. The routes Toronto from Mumbai, Vancouver to Frankfurt, and Montreal from Algiers are just some of the new international routes which were introduced.
The tourism industry is growing rapidly in Canada: Inbound tourism is growing in Canada. The record shows around 43.7 tourists, which includes both foreign and domestic visitors that came to Toronto in 2017. This is an ideal chance for Air Canada to penetrate further.
Low-cost airline: (Air Canada) Air Canada has launched low-cost airlines, which has opened up opportunities to expand
Threats of Air Canada – SWOT analysis of Air Canada
Competitors: The greatest risk for Air Canada is its competitors. Air Canada faces a lot of competitors in both international and domestic markets. Some of the competitors they face on the domestic level are Air Transat, West Jet, Provincial Airlines, and Sunwest Aviation. On the international side, the main competitors are American Airlines, British Airways, Qatar Airways, and Emirates Airlines.
Other low-cost carriers: Other low-cost carriers pose a significant danger to Air Canada.
Legislation and restrictions by the government: The law is many laws and regulations of the government which restrict entry into this business. In Canada, the Canadian Aviation act governs the services and parts of the aircraft as well as operations.
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