BBC Marketing Mix: British Broadcasting Corporation (BBC) has been a household name in broadcasting since the beginning of the 20th century. The corporation is a public service broadcaster, and it is headquartered within the Broadcasting House in London. By the term “public service broadcaster,” we refer to radio, television, and electronic media outlets which operate under the sole premise that they are public services. John Reith founded the company on October 18, 1922.
BBC is the most powerful radio station in the world and employs 35 402 part-time, flexible, and fixed-contract employees. In the beginning, BBC was created as a private corporation, but the shortage of funds that could sustain it caused it to change its structure into a public company. Although it is a public service, some aspects are profit-oriented.
All companies that use the news services of the BBC must pay a fee annually. The name BBC World Service also refers to the service outside Britain’s home country.
The most well-known competitor of BBC is the American Cable News Network ( CNN).
Marketing Mix Of BBC
Marketing Mix Of BBC is brand-based. In Marketing Mix Of BBC, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing BBC Marketing Mix. Below is the detailed Marketing Mix of BBC.
Let’s talk about BBC Marketing Mix.
BBC Main Competitors
- Fox News
BBC official website: www.bbc.com
Product in the BBC Marketing Mix:
- BBC Television
- BBC Radio
- News Group
- Future Media
- BBC North Group
- Finance and Business
- BBC Trust
- BBC Studios and Post Production
The divisions operate different programs and services in each of these categories. The television division is responsible for the TV channels and the programs. For instance, BBC Natural History and BBC Archives fall under the television division. BBC Archives is the Radio division that manages BBC Radio and all music-related programming. Future Media division is responsible for digital content such as BBC Online, BBC player, and technology-related research and development activities. BBC North Group is in charge of departments such as BBC Sport, CBeebies, CBBC, and BBC Radio 5 Live. The division is based in Media City, UK.
The Finance and Business division is designed to oversee the company’s finances, business plans, and licensing fee collection. BBC Trust BBC Trust is also a separate entity that controls the operation and departments within the corporation. BBC Studios and Post Production oversee the studios of the company, which are also available for lease to third parties.
Place in the BBC Marketing Mix:
BBC headquarters are located in London. It is home to most of its radio and BBC News channels. BBC News. BBC is working on producing more shows outside of London. BBC North Project BBC North Project was initiated to reach this goal, and plans are in place to set up production centers located in Cardiff, Belfast, Glasgow, and Great Manchester. BBC Northern Ireland is a division that is not part of Britain. It is responsible for two TV channels: BBC one and BBC two. It also oversees two radio stations.
BBC Worldwide is an affiliate of BBC. It is the principal commercial division and a wholly controlled subsidiary of BBC. A lot of the most popular channels, such as BBC Earth, Cbeebies, and BBC Kids, to name a few, are managed by BBC across the world. The media are accessible across the globe, from the UK, North America, Australia, and New Zealand to other global markets, including Asia, Central Europe, the Middle East, Africa, Northern Europe, Latin America, and Western Europe.
Price in the Marketing Mix Of BBC:
BBC is a licensed system. The person has to be covered with a license if they watch live TV and it is transmitted from the UK. Since its beginning, BBC’s funding source has been through licensing fees. The fee initially applied to television and radio; however, in 1971, it was changed to include only tv. The license fee is set at 145.50 pounds from 2017.
BBC is a broadcaster that is universally committed to public service by offering programs that inform, instruct and entertain viewers. Still, it also has to invest funds into creativity, creativity, and R&D. Therefore, the licensing fee structure is in the best interests of the entire public.
For 40 inches a day, every home in the UK can access eight television networks, ten radio stations across the country, and various online services.
There are commercial businesses run by BBC which are not subject to the control of the licensing fee and are distinct from BBC’s public services. Profit-making segments like these assist in keeping the price for licenses low.
Promotions in the BBC Marketing Mix:
BBC is not permitted to advertise its services to the public. This is done to ensure that the broadcaster can remain free of commercial interests.
But BBC world, for instance, is a fan of internet-based marketing techniques like data analysis and SEO to ensure that websites such as BBC Good Food in the forefront of their game. However, BBC World also invests in many creative BTL advertising and some advertising, primarily ATL advertising. Above is a gorgeous advertisement from the campaign BBC World is now in America. The campaign highlighted the role of the news station in reporting on the story that is both sides.
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