Blackberry Marketing Mix – Marketing Mix Of Blackberry

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Blackberry Marketing Mix: BlackBerry Limited is a Canadian multinational company that manufactures wireless equipment and telecommunications. It is most well-known for being the company that created the stunning blackberry model of smartphones and tablets. But, the company also has a solid position in the field of creation that can be used in industrial projects, mobile device management, and wireless communications equipment manufacturing.

The company is located in Waterloo, Ontario, which is located in Canada. The company was established around 1984 with the help of Douglas Foreign and Mike Lazaridis. Its annual revenue is $2.160 billion. It was a dominant player in the American firm, but as time progressed and the emergence of new players on the market, the company was unable to retain a significant portion of its intended customers.

At present, John S. Chen is the chief operating officer at Blackberry. The number of employees employed by the company was 4,534 as of February 2016.

Marketing Mix Of Blackberry

Marketing Mix Of Blackberry is brand-based. In Marketing Mix Of Blackberry, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Blackberry Marketing Mix. Below is the detailed Marketing Mix of Blackberry.

Let’s talk about Blackberry Marketing Mix.

Blackberry Main Competitors

  • Apple
  • Nokia
  • Samsung
  • Google

Blackberry official website: www.blackberry.com

Product in the Blackberry Marketing Mix:

Blackberry Marketing Mix

BlackBerry provides a variety of products that fall into the broad categories of

  • BlackBerryMessenger
  • BlackBerry Playbook
  • BlackBerry 10
  • BlackBerry Enterprise Server
  • BlackBerry Internet Service
  • QNX

The BlackBerry Smartphones are the best-recognized products from the firm. It became famous because of its superior “email on the go function and security unparalleled by any competitor’s offerings. BlackBerry Classic and BlackBerry Leap are two of their most well-known Smartphone models, though there are different models, too.

BlackBerry 10 is an operating system developed by BlackBerry for their own range of Smartphones, and BlackBerry Playbook functions as a small tablet.

BlackBerry Enterprise Server Version 5 is the most recent version of their Enterprise Server offering and provides the middleware software that forms part of the Wireless platform provided through BlackBerry Limited. The software and its features are connected to messaging and collaboration software for enterprise networks.

QNX is a Unix-like operating system that was acquired by BlackBerry in the year 2010.

Place in the Blackberry Marketing Mix:

The stores of Blackberry are located throughout North America, Mexico, Thailand, Indonesia, and the United Arab Emirates. In 2007 the first Blackberry store was opened located in Michigan, USA. Blackberry stores operate at airports across the United States, like Atlanta, Boston, Newark, and Houston, to mention a few. Still, the majority of them will close soon. This year, Blackberry launched its first retail pop-up shop in Germany.

BlackBerry was home to 85 million customers all over the world until 2013. But, due to the rise in Android and IOS platforms, the company has lost much of its fan base. It currently has only 23 million users across the globe.

Price in the Marketing Mix Of Blackberry:

Blackberry Marketing Mix

BlackBerry smartphones became the most sought-after because of their ability to access email on the move feature. The company aimed to concentrate heavily on sales for enterprise customers and help corporations push the brand into their workforce. To gain market share, BlackBerry also made its smartphones affordable for middle-class professionals. The company’s high prices hindered growth at the beginning. However, they later placed their phones available at a variety of prices that start at Rs.4,410 and go all the way to Rs.53 200, with various characteristics to satisfy the various demands and requirements, which have enabled the brand to reach the larger target market. Specific models are offered at discount prices on online shopping websites in India.

The price of their models to customers in India are:

  • Blackberry Porsche Design P9983 Rs. 53,200
  • Blackberry Passport Rs.26,330
  • Blackberry Classic Rs. 21, 990
  • BlackBerry Priv Rs. 43,999
  • Blackberry Bold Touch 9900 Rs. 7,999
  • Blackberry Curve 3g9300 3g Rs. 7,500

A few older models are now available at discount prices in online stores.

Promotions in the Blackberry Marketing Mix:

Blackberry makes the most effective effort to recover lost ground. It is focussing exclusively on its Smartphone segment to regain a lot of its glory that has been lost. The current plan for the business is to concentrate on business customers. Smartphones such as BlackBerry 10 are perfect for business communications, with distinctive features such as centralized messages and the notification of new messages that flash a red light. With their brand’s latest Passport Smartphone, they are advertising to professionals working in the field of healthcare. The company is capitalizing on the great security features of Blackberry Smartphones and advertising their phones as being the best device for sectors like insurance, healthcare, and financial institutions.

This is the Marketing Mix Of Blackberry. Please let us know if you have additional suggestions to add.


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