Cinemax Channel Marketing Strategy – Marketing Strategy of Cinemax Channel: In 1980 Cinemax launched the American satellite and pay cable television network. It is a subsidiary of Time Warner. It was founded by Time Life Inc in 1980. Later, Warner Communications merged it with Cinemax in 1989.
8 channels currently run under the brand Cinemax. These include Cinemax, MoreMax, and Action Max. MovieMax, Outer Max, Outer Max, Thriller Max, and MovieMax.
Cinemax Channel At A Glance – Marketing Strategy of Cinemax Channel
Company : Home Box Office, Inc.
CEO: Richard Plepler
Founder: John K. Billock
Year founded: 8 November 1972, New York, New York, United States
Headquarters: Rockville, Maryland, USA
Annual Revenue: US$7.7 billion
Profit | Net income: US$2.8 billion
Number of employees : 2,909
Products & Services: Streaming media | Movies and TV shows to watch online
Cinemax Channel Competitors
Cinemax Channel Fun Facts: In 2011, Cinemax would began airing more “mainstream” original programming to complement the shows on HBO. They began with action series, such as the British import Strike Back and Banshee. They’ve since ventured into more Darker and Edgier territory with shows like The Knick, Outcast, and Quarry.
Marketing Strategy of Cinemax Channel
Cinemax Channel’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Cinemax Channel? Let us discuss.
Segmentation, Targeting, Positioning – Cinemax Channel Marketing Strategy
Segmentation allows for understanding different variables, customer profiles, and their requirements. This helps to shape company strategies. Cinemax uses demographic and geographical destination strategies.
Cinemax customers come from a variety of age groups and it, therefore, uses differentiating targeting strategy.
It is a channel offering, or it airs original and prime series that are not available on any other channels. It employs positioning strategies that are user-beneficial.
Cinemax Channel Mission Statement
Cinemax Channel Vision Statement
Cinemax Channel Tagline
“Follow us on CINEMAX”
Competitive Advantage – Marketing Strategy of Cinemax Channel
Unique broadcasting content: Cinemax is known to be a pioneer in airing premier content on its channels competing with its sister concern like HBO and other Time Warner group channels.
Strong Parent Company: The Warner brothers are the global leader in entertainment, broadcasting some of the world’s popular shows such as Game of Thrones, Justice League, Power puff girls, and Tom & Jerry. Leveraging experience and distribution system has helped CNN network to be present in 212 countries worldwide.
Extensive portfolio: Its presence in an extensive line of formats with regional languages across different mediums i.e. offline and online has helped the company in garnering large audiences.
BCG Matrix – Cinemax Channel Marketing Strategy
Cinemax has segments like Comedy, Drama, Horror/ Suspense/ Premiere, and Action.
These segments include the Classic, Drama, and Premiere. Other segments are question marks because there are many channels competing for these segments.
Distribution Strategy – Marketing Strategy of Cinemax Channel
The company is able to be ahead of its competition by using its integrated value delivery method with an in-depth understanding of the demand patterns and need analysis of viewers.
Different functions have been integrated into the company to communicate in real-time to identify potential markets. The reporters also capture the most difficult broadcasts or live incidents.
Brand equity in Cinemax’s strategy – The company has increased its TRP (television rating points) and broadcasting some of the top shows. This helped to increase its word-of-mouth.
Analysis of the Marketing strategy by Cinemax – While the industry is competitive, there are many factors that can cause bottlenecks. These include high infrastructure costs and a lack of innovative content. This industry also brings opportunities to companies.
It is a customer-driven industry. Companies bring in technology platforms to make it easy for users to access the contents from any location.
Market Analysis – Marketing Strategy of Cinemax Channel
The intense competition within the news broadcasting sector has been caused by the emergence of social media platforms and digital media.
Technological disruption, political tension, rising diplomatic relations, increasing per capita income, and changing the lifestyle in the communities are just a few of the factors that affect the company.
Customer Analysis – Cinemax Channel Marketing Strategy
Cinemax customers come from all walks of life and are interested in original premiere shows, content, or news 24*7.
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