Corona Beer Marketing Mix: Corona is a well-known brand specializing in beer and is associated with the beverages industry. Corona was introduced to the market for consumers in the year 1925. Currently, its producer is Modelo Group. The typical drinker will serve Corona with an orange wedge or lime to add flavor and tartness. Corona is a popular beer brand in the world market. It has targeted young people who are from the upper and middle-class sections of society.
Marketing Mix Of Corona Beer
Marketing Mix Of Corona Beer is brand-based. In Marketing Mix Of Corona Beer, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Corona Beer Marketing Mix. Below is the detailed Marketing Mix Of Corona Beer.
Let’s talk about Corona Beer Marketing Mix.
Corona Beer Main Competitors
- Heineken International
Corona Beer’s official website: www.corona.com
Product in the Corona Beer Marketing Mix:
Corona Beer is one of the most popular beverages consumed worldwide. It comes in a variety of sizes of bottles and more than thirty variations to meet the demands of different nations. The Product Kitty from Corona Beer includes two variants, and these are:
- Corona Extra – It’s a Pilsner Lager product from Mexico. It contains 4.6 percent alcohol content and is typically served with lime or lemon wedge to enhance its flavor. Corona is a genuine classic, premium, and traditional beer with a refreshing flavor. Corona is available in cans and bottles in a variety of sizes.
- Corona Light is a Pale Lager with light calories and 3.7 percent alcohol content. Corona Light is a refreshing, fresh, light, and dry beer suitable for spicy and hot foods. It’s available in bottles of 330 ml.
Place in the Corona Beer Marketing Mix:
Corona beer is produced by the parent company of its founder for use in the domestic market and exporting to different countries. Its distribution capabilities are restricted to Mexico only, and seven breweries have modern facilities. The brand was first introduced on the Mexican market in 1925, and within 10 years, it had become the top beer brand in the nation. In 1976, the brand began exporting its product to the United States with the help of Constellation Brands, and in the year 1979, Corona Extra became the top-selling beer in the category of imported. In 1986, Corona started exporting its products to countries like Japan, New Zealand, and Australia.
Presently, Corona beer is easily accessible in more than 170 countries worldwide. The Corona brand has a well-organized distribution policy. Under this, it has an agreement with distributors and supports them in overseeing, supporting, and coordinating the entire deal. Its products are readily available at bars, restaurants, and convenience stores.
Price in the Marketing Mix Of Corona Beer:
Quality products and strong branding have resulted in an extensive market for products related to Corona beer. The company has adopted an exclusive pricing policy for its premium beer. The cost of comparable products from its rivals is significantly lower, but the brand still holds the fourth spot on the global market. Its pricey prices represent the value-added products it offers and contribute to an enviable position of the company. The value-added pricing strategy of the brand Corona has ultimately helped the company, resulting in both international and domestic sales and higher revenues.
Promotions in the Corona Beer Marketing Mix:
Corona Beer brand has chosen not to join the crowd. It has developed an individual promotional strategy that began with an insider’s view of consumer perceptions and their insights. The company has portrayed its brand image with a distinct identity and has a distinct collection of core values. Corona, as a brand, has a direct connection to its customers through positive messages like holidays, beaches, or spending time with friends and family, all of which portray a sense of relaxation and intimacy. The brand has developed a range of easy, calm, and beautiful ads that depict beauty and harmony in Corona beer. They have succeeded in attracting crowds in greater amounts.
The brand’s tagline is quite appropriate; that defines its brand using words such as Corona Miles far from the ordinary. Its ads are shown on TV, billboards, in newspapers, and in magazines to increase brand exposure and awareness. Corona has signed several agreements with sponsors. Corona officially sponsors professional soccer teams from Mexico, NASCAR Corona Series, and the LPGA Tour tournament Corona Championship.
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