DHL Marketing Strategy – Marketing Strategy of DHL: Based in Bonn, Germany DHL currently operates in over 220 countries and territories worldwide. It has a talent pool of over 350000+ people in more than 220 countries and territories around the globe to meet the growing demand for logistic services following the 2009 recession. This makes it the largest international business.
Deutsche Post DHL Group is the global leader in postal and logistics services. The parent company and company have strategic business units ( SB’s) DHL Express and DHL Supply chain, DHL Global Forwarding, and DHL Freight and Parcel.
DHL Marketing At A Glance – Marketing Strategy of DHL Marketing
Company : Dalsey Hillblom Lynn
CEO: Dr. Frank Appel
Founder: Adrian Dalsey | Larry Hillblom | Robert Lynn
Year founded: September 25, 1969
Headquarters: Bonn, Germany
Annual Revenue: Euro€81.7 billion
Profit | Net income: Euro€4.7 billion
Number of employees : 380,000
Products & Services: Parcel delivery | EMS | Freight forwarding | Third-party logistics
DHL Marketing Competitors
DHL Marketing Fun Facts: In December 2014, Deutsche Post DHL purchased the StreetScooter company, a small manufacturer of electric vehicles as part of its long-term goal to reach zero emissions in its delivery operations.
Marketing Strategy of NDHL Marketing
DHL Marketing’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of DHL Marketing? Let us discuss.
Segmentation, Targeting, Positioning – DHL Marketing Marketing Strategy
Segmentation strategies play a more important part in the Marketing Strategy, especially for companies like DHL that deal with many types of customers. It employs demographic and geographical segmentation strategies to cater to diverse customer profiles.
DHL uses the target strategy to understand and strategize its deliverables accordingly.
It has always been a company with global reach; it employs a user benefit-based positioning strategy in order to position itself as a customer-centric company house.
DHL Marketing Mission Statement
“Excellence, Simply Delivered. – is our guiding light”
DHL Marketing Vision Statement
“The Logistics Company for the World”
DHL Marketing Tagline
“The Power of Global Trade”.
Competitive Advantage – Marketing Strategy of DHL Marketing
Collaboration partnerships: DHL collaborates closely with companies in core industries like Life Sciences & Healthcare, Tech, Energy, Automotive, Engineering & Manufacturing. It has over 4900 Life Sciences specialists, 160 pharmacists, clinical trial depots in 24 nations, and a global warehouse footprint of 60+.
Strong Parent company: DHL, a division of Deutsche Post DHL Group, is the leader in logistics, shipping, and courier services. It accounts for 85% of total revenues and has a market capitalization in excess of $36 billion. According to the Forbes listing, the group was ranked 228 on the Global 2000 company list.
BCG Matrix – DHL Marketing Marketing Strategy
The company operates in several strategic business areas, including freight transportation, supply chain solutions, and warehousing.
DHL Express and DHL Supply Chain, DHL Freight, and DHL Parcel are highlighted in the matrix because they are leaders in their respective business segments.
DHL eCommerce is still in its infancy phase. Emerging eCommerce markets around the globe bring opportunities to this sector of the business. It is an open question in the BCG matrix.
Distribution Strategy – Marketing Strategy of DHL Marketing
The company has been able to compete with its rivals by working closely with customers to deliver customer-centric supply chains solutions. Its integrated distribution channel is efficient and effective because it offers customized logistics solutions and value-added services in addition to the various set processes throughout the supply chain.
DHL Express worldwide operates more than 255 aircraft that cater to over 3 million customers around the world (2016 data).
Brand equity – DHL Marketing Marketing Strategy
DHL is a well-known brand in logistics, known for its global shipping and courier delivery services. It is a partner in logistics for many major events such as Formula 1, Rugby World Cup 2015, and Fashion Week.
Competitive Analysis – DHL Marketing Marketing Strategy
There is fierce competition in the logistics industry from both national and international players. DHL is competing with companies such as UPS and Amazon Express, TNT express, and FedEx. DHL offers end-to-end logistic solutions for the individual, as well as SME (Small and Medium Enterprises) and MNCs (Multinational Companies) from a variety of industries.
Market Analysis – Marketing Strategy of DHL Marketing
The changing economic situation increased cross-border business opportunities and changing government regulations are some of the factors that affect the operations of companies in this sector.
Customer Analysis – DHL Marketing Marketing Strategy
DHL customers are companies from different industries, government organizations, and individuals who are searching for logistics solutions.
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