Durex Marketing Mix: Durex brand is connected to personal care and the FMCG sector. It is a contraceptive brand that is marketed to guys and owned by SSL International from the United Kingdom and was introduced on the market in 1915. Presently, the brand has been registered by Reckitt Benckiser from the year 2010. Durex is one of the most well-known and commonly used contraceptives in contemporary times. It’s not just to prevent unplanned pregnancies. However, it is used to enjoy. The company is targeting women who are over 18 as potential customers.
Marketing Mix Of Durex
Marketing Mix Of Durex is brand-based. In Marketing Mix Of Durex, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Durex Marketing Mix. Below is the detailed Marketing Mix Of Durex.
Let’s talk about Durex Marketing Mix.
Durex Main Competitors
Durex official website: www.durex.com
Product in the Durex Marketing Mix:
Durex products result from specific needs and preferences and focus on fundamental elements like entertainment, comfort, and pleasure. The first condom with lubrication was offered through the business in 1950 and has advanced since then.
It also has launched color- and flavor-infused condoms that are flavored and colored. Durex has nine varieties of latex condoms, such as Ramses and Sheik, and non-latex versions, like Avanti Range. Durex’s range of product assortment includes the following.
Condoms Durex holds first place in the world market for condoms. Each piece is constructed from high-quality raw materials and is checked electronically. The variants include:
- The Feeling of intimacy and the feelings
- Adventure and fun
LubricantsThe lubricants Durex provides massage gels and lubricants to give you a more incredible experience. The options are available in a variety of flavors of lubes. Some of the variations are:
- Durex Play Massage Gel Sensual
- Durex Play Massage Gel Stimulating
- Durex Play Lube Strawberry
- Durex Play Lube Cherry
- Durex Play Lube Tingle
Vibrators: To offer sexual pleasure, Durex has introduced a range of products for sex as well as the vibrator, which has become among the most sought-after and in high-demand products. Other items include:
- Durex Play Vibrations
- Play Ultra
- Play Little Devil
Place in the Durex Marketing Mix:
Durex has a significant market share; its product range is sold in over 140 countries. It has 17 manufacturing facilities and can produce more than 4 billion condoms annually. It is the leading contraceptive Product in more than forty countries, including France, and is ranked second in the United States.
Durex holds 22 percent of its market, and this is due to its outstanding sales policy. Durex products are accessible through various channels such as megastores, convenience stores, gas stations, corner shops, adult stores, chemist shops, supermarkets, discount stores, and retail stores, as well as online shopping websites. The official website is available that provides information on the products.
Price in the Marketing Mix Of Durex:
The sales of Durex condoms have been awe-inspiring throughout the years and have contributed to the brand’s massive profits. It is because of the quality and diversity of its range of products and the company’s price policies. Each Product is different and has its client base, as the younger generation is looking for affordable costs. In contrast, younger adults want convenience and are prepared to pay an extra amount. The middle age segment, looking for the highest quality products, is ready to pay more to achieve the desired outcomes. Durex has all this in mind and has implemented price policies that fit everyone’s budget and are reasonable and affordable for the customers.
Promotions in the Durex Marketing Mix:
Durex is a brand recognized as more exciting, genuine, and quality. It was the first brand to use the Seal of Quality, set the standard for quality worldwide, and was also the first brand of condoms to market worldwide. Its tagline is appropriate.” Feeling is everything,” for 100 million reasons.
The company has adopted steps to implement a solid promotional strategy that highlights its strengths, provides information related to them, and is sexually explicit for watching. Commercials and advertisements on television, newspapers, radio, and magazines have generated significant visibility and a positive brand image.
Durex has also recruited social media to advertise its products via Instagram, Twitter, and Facebook. Indian actresses Ranveer Singh and Sunny Leone have been roped in to appear in the Durex commercial. Durex has also played a role on several occasions. Durex wasn’t the sole official partner of the Summer Olympics in 2012. However, it offered approximately 150,000 condoms to over 10,000 athletes participating in the Olympics at no cost.
This is the Marketing Mix Of Durex. Please let us know if you have additional suggestions to add.
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