Elle 18 Marketing Mix: Elle 18 has projected itself as a fashionable and fun brand whose products include youthful and bright colors and vivid shades. The company has been targeting young girls as prospective customers. The company has succeeded in attracting the interest of its customers due to the availability of trendy and stylish products that are affordable for its customers.
Marketing Mix Of Elle 18
Marketing Mix Of Elle 18 is brand-based. In Marketing Mix Of Elle 18, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Elle 18 Marketing Mix. Below is the detailed Marketing Mix Of Elle 18.
Let’s talk about Elle 18 Marketing Mix.
Elle 18 Main Competitors
- Colour Essence
Elle 18 official website: Elle. in
Product in the Elle 18 Marketing Mix:
The Elle 18 range of products is enhanced with the moisturizing effect and sweetness of rose water, almonds, jojoba oil, and cocoa butter. The range of colors is designed that can be paired with any outfit. Some of the products are listed below:
- Elle 18 Colourburst LipstickThe lipstick is compact, quickly tucked away, and carried around. It is moisturizing and straightforward to use. This product is rich in cocoa butter and Jojoba oil. It comes in a range of cool colors, including twenty-five.
- Elle 18 Smoothies Lip Glossop comes in pretty, user-friendly packaging with a non-gritty shimmer and moisturizing effect. The gloss comes in fruit-based flavors: Strawberry Blast, Vanilla Heat, Peach Afterglow, Melon Flame, Burnt Choco, and Berry Bomb.
- Elle 18 Kajal is among the most popular products found in every woman’s makeup kit. Elle 18 Kajal comes in stick form and is easy to carry around and use. It’s shiny black and is durable in power. The almond oil content assists in providing nourishment for the roots of lashes.
- Elle 18 Nail Pops – It’s a fun nail polish with unique packaging and a great brush to apply the polish with ease. Nail Pops come in vibrant and bold colors with a range of forty-eight shades from nudes to reds and pinks and yellow to a selection of blues.
- Elle 18 Eye Sparklers – It’s a multi-purpose item and can be used in various functions, including eyeshadow as a base and eyeliner. It’s creamy in texture, making blending easy. Sparkler pencils are thick and have a matt finish. They come in various shades, including Silver Spark, Purple Pataki, Green Grenade, Blue Blast, and Grey Gun Powder.
- Elle 18 Blackout Eyeliner- It is jet black and made by mixing rose water. Its most notable feature is it’s water-resistant.
Place in the Elle 18 Marketing Mix:
Elle 18 is a solid brand of Indian origin, and its popularity has expanded to all areas of the country. The brand has well-known factories and an extensive supply chain that facilitates speedy access to products on the market. Marketplace. Elle 18 has the backing of its parent company and therefore uses its massive network of distribution networks to its advantage. Elle 18 has an innovative distribution system with items accessible at beauty salons, parlors, and convenience stores. Discounted stores, supermarkets, grocery stores, shopping malls, and hypermarkets.
Price in the Marketing Mix Of Elle 18:
Elle 18 is a young company with college-going girls as customers who are budget-conscious. This is why the company has decided to implement a cost-effective and reasonable price strategy. The prices are set at moderate amounts, so their customers can purchase the product without hesitation. The brand has placed its weight on vast sales due to the economic costs, as young people are more focused on trying new things and often purchase multiple products simultaneously to determine their effectiveness.
Promotions in the Elle 18 Marketing Mix:
Elle 18 has become the preferred brand for Modern India as today’s girls need products that display a youthful and vibrant appearance to the fullest extent. Elle 18 has adopted this sexy attitude to develop an advertising policy that makes an unmistakable design statement. The brand has given special attention to the packaging of its products are sold in appealing and stylish bottle-shaped bottles and vibrant shades that are vibrant and sparkling.
The commercials reflect the representation of its products. They are shown on radio, television, in newspapers, in magazines, and even on hoardings. The company also has enlisted assistance from social networks to conduct promotion via platforms such as YouTube, Twitter, and Facebook. The actor Anushka Sharma is brought into the role of spokesperson for the brand.
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