Estee Lauder Marketing Mix: Estee Lauder is a public firm with American origins linked with the cosmetics industry. It was established in 1946 by the founding partner Joseph Lauder and his wife, Estee Lauder. The company focuses on producing and marketing products for the skin, hair, and makeup. It employs the latest technology and cutting-edge methods to produce products that embody superior quality, absolute luxury, and an edgy look.
Marketing Mix Of Estee Lauder
The marketing Mix Of Estee Lauder is brand-based. In Marketing Mix Of Estee Lauder, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the Estee Lauder Marketing Mix. Below is the detailed Marketing Mix Of Estee Lauder.
Let’s talk about Estee Lauder’s Marketing Mix.
Estee Lauder’s Main Competitors
- Procter & Gamble
Estee Lauder’s official website: www.esteelauder.com
Product in the Estee Lauder Marketing Mix:
Estee Lauder started its product collection with just four items Creme Pack and The Super-Rich Creme Pack, All Purpose Creme, Skin Lotion, and Cleansing Oil. It now has a wide range of products backed by high-quality products that are effective and gentle on the skin. Portfolio includes-
- Skincare products include a cleanser, oil for the face toner, mask moisturizer, BB cream, anti-blemish, anti-wrinkle, eye-care, and repair serum.
- Fragrances comprise Sensuous and pleasures and Beautiful for women and Intuition and Lauder for males.
- Cosmetics include powder, blush, concealer mascara, eyeliner makeup, eyeshadows, lipstick, lip pencil, nail lacquer, and accessories such as refills and brushes.
- Re-Nutriv comes with an eye cream, face oil, a mask to treat skin, and foundation and concealer for makeup.
Place in the Estee Lauder Marketing Mix:
Estee Lauder is an international business with a global network spread across different parts, including Brazil, China, Japan, the United Kingdom, and Italy. The headquarters of the company is in Midtown Manhattan in the United States. The brand began its journey in New York City, and for the next 15 years, it expanded its operational networks across the United States.
In the year 1960, Harrods was opened in London and was selected as its first international location, and the following year was the year of the Hong Kong office. Estee Lauder has been selling its products around the globe in more than 100 and 35 nations through department stores and a network of retail stores. The products are also sold in the online store. The company’s distribution network depends on a reliable supply chain and skilled employees.
Price in the Marketing Mix Of Estee Lauder:
Estee Lauder has established itself as a premium brand with premium products that are highly sought-after on the market. The brand has targeted the middle and upper social classes who are always top of mind. Women will not hesitate to shell out a few dollars if it will be beneficial and produce positive results.
Estee Lauder has opted for premium pricing for its products as it realizes that it offers products with a value that brings in high profits. To compete with other firms, it provides a variety of incentives, including gift card discounts on the first purchase and a discount on online purchases. This reduces the price of high prices to a manageable amount and helps maintain customer loyalty.
Promotions in the Estee Lauder Marketing Mix:
Estee Lauder has become a well-known brand in the marketplace for consumers and has implemented various initiatives to promote its merchandise and increase awareness of the brand. New customers can avail of 15% off their first purchase through the brand’s online stores. The company has announced a plan that offers gift vouchers in exchange for meeting the business’s specific standards. It is sent directly to recipients’ addresses within a limited time. It has proven successful in building a new consumer base as well as a reward to loyal customers. To ensure public transparency, certain information is posted on the packaging, such as net contents, directions for use and ingredients, and the country of origin and the names of the company that it is manufactured.
Estee Lauder promotes its brand and products using various methods, including photographs displayed at strategic locations, editorial coverage, and direct mailing. Marketing and sales managers are instructed to interact with customers and provide top-quality assistance. Famous faces for the company Estee Lauder are Shaun Casey, Elizabeth Hurley, Willow Bay, Anja Rubik, Carolyn Murphy, and Gwyneth Paltrow. Other supermodels affiliated with this brand include Hillary Rhoda in 2008 and then Joan Smalls and Liu Wen.
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