Fiama Di Wills Marketing Mix: Fiama Di Wills is a subsidiary brand of the leading business ITC Limited. It has Indian Origins and was launched on the consumer marketplace in 2007. The Brand was the result of an intense study over four years conducted by the R&D department of the parent company. It is part of the FMCG business and a personal-care company offering haircare and skincare items.
Marketing Mix Of Fiama Di Wills
Contents
Marketing Mix Of Fiama Di Wills is brand-based. In Marketing Mix Of Fiama Di Wills, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Fiama Di Wills Marketing Mix. Below is the detailed Marketing Mix of Fiama Di Wills.
Let’s talk about Fiama Di Wills Marketing Mix.
Fiama Di Wills Main Competitors
- Sunsilk
- Dove Shampoo
- Pantene
Fiama Di Wills official website: www.fiama.in
Product in the Fiama Di Wills Marketing Mix:
Fiama Di Wills has a diverse collection of products that are an amalgamation of the sciences and nature. It is gentle and provides efficient results.
The company targets females and males as clients, and its products cater to both. The product Kit includes skin care and hair care products, such as bathing bars, shower gel shampoos, conditioners, and bathing bars. The new haircare regimen includes restoring systems as well as the consequences and oils of nuts are
- Anti Hair Fall
- Total Damage Control
- Color Damage Repair.
A few of the variations in the kit that are part of Fiama Di Wills include this:
- Fiama Di Wills Shimmering Diamond
- Fiama Di Wills Men Refreshing Pulse Shower Gel
- Fiama Di Wills Aqua Balance Shampoo
- Fiama Di Wills Ravishing Ruby
- Fiama Di Wills Everyday Mild Shampoo
- Fiama Di Wills Double Moisturizer Gel Bathing Bar
- Fiama Di Wills Volume Boost Shampoo
- Fiama Di Wills La Fantasia Bathing Bar
- Fiama Di Wills Shine and Style Shampoo
- Fiama Di Wills Silky Strong Shampoo
- Fiama Di Wills Blackcurrant and Bearberry Shower Gel
Place in the Fiama Di Wills Marketing Mix:
Fiama Di Wills is an essential brand from the ITC kitty. It has the advantage of using its distributorship network of the parent company to promote its products all over the world. The network comprises conventional distribution channels of wholesalers and then distribution to retailers and consumers through various retail outlets and stores. ITC adopts a”Go-To-Market” approach to promote its name, Fiama Di Wills.
It is present in most of the top stores in metro cities and has small stores in remote India. The company uses container trucks and containers to facilitate long-distance transport and tempos for short-distance transportation. The products are readily available in corner stores, convenience stores, superstores, malls, discount stores, and hypermarkets.
Price in the Marketing Mix Of Fiama Di Wills:
Fiama Di Wills has been described as a premium brand offering high-quality products. The company has decided to implement a mid and high-price strategy for its effects since it would like to increase its sales. To be able to compete against its rivals, it is unable to maintain high prices for its products. It has decided to reduce its profits to make way for more significant volumes through an based on value price policy. To fully penetrate the consumer market, the Brand has introduced small packets of economical prices. Fiama Di Wills has decided to keep costs low and affordable so that it’s easy for customers to purchase its products.
Promotions in the Fiama Di Wills Marketing Mix:
Fiama Di Wills has adopted a comprehensive advertising strategy of Pull and Push to build brand recognition. Commercials are aired between popular TV shows to generate maximum exposure. The company has used various methods to conduct advertising, such as sample freebies, trial campaigns, rural campaigns, and multiple occasions and sponsorship agreements.
It also had assistance from famous people to promote its products. Indian film actress Deepika Padukone has been endorsing the Brand since its beginning and then Sapna Bhavana, a professional hair stylist, also became associated with it. The Brand has held several seminars for hair and beauty, known as Talk Tress Talk, and in 2010 it signed an arrangement with Disney India to begin making limited-edition kits to be sold with Hanna Montana Accessories.
It also sponsored “Wills Lifestyle Fashion Week” in 2010. Fiama Di Wills has received numerous awards, and its “Transparent Gel Bathing Bar” received the “Product of Year trophy” in 2010. Fiama Di Wills has created appealing packaging for its products, using transparent bottles that enhance their appeal.
This is the Marketing Mix Of Fiama Di Wills. Please let us know if you have additional suggestions to add.
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