Firefly Airline Marketing Mix: Firefly Airlines, a subsidiary of Malaysia Airlines, is an airline. It is a full-service carrier offering point-to-point services. Although the company was established in March 2007, it began its operations in April 2007. Firefly Airline, Malaysia’s first community airline, operates from multiple and secondary hubs. The following-listed companies are in direct competition with the company
Marketing Mix Of Firefly Airline
Marketing Mix Of Firefly Airline is brand-based. In Marketing Mix Of Firefly Airline, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Firefly Airline Marketing Mix. Below is the detailed Marketing Mix of Firefly Airline.
Let’s talk about Firefly Airline Marketing Mix.
Firefly Airline Main Competitors
- Air Asia
- Tiger Airways
- Cebu Pacific
- Lion Air
Firefly Airline’s official website: www.fireflyz.com.m
Product in the Firefly Airline Marketing Mix:
Firefly Airlines is a strong brand because of its high efficiency when providing services and products. Airlines currently have twenty aircraft, twelve of which are ATR 72-5500 and eight ATR 72-6600.
They can carry seventy-two passengers. It started with two Fokker 50 aircraft, which had a fifty-person capacity. It leased the third Fokker 50 aircraft to expand its services.
Later, these aircraft were replaced by ATR 72500. Firefly Airlines offers excellent services for both business and leisure travelers by providing warm hospitality and comfortable accommodations. Only economy class passengers can sit according to the tickets they have purchased. Airlines do not charge check-in fees, and baggage limits are limited to 20 kg per passenger. You can also enjoy snacks and drinks in the flight dining area.
Place in the Firefly Airline Marketing Mix:
Firefly Airlines operates from two hubs, Penang International Airport, and Sultan Abdul Aziz Shah Airport. Secondary hubs such as Sultan Ismail Petra Airport or Senai International Airport are also available. Domestic flights from Penang often take off to Subang, Phuket, Langkawi, and other destinations. Flights that depart from Subang take off for Singapore, Penang, and Langkawi. Its headquarters is located in Petaling Jaya, Malaysia.
Firefly Airlines is managed by a different team than its owner and focuses its efforts on operations in almost nineteen countries. It covers Indonesia, Thailand, Singapore, and Malaysia. Firefly Airline decided to expand its base by using Malacca International Airport to fly to destinations such as Malacca–Singapore, Malacca–Kota Bharu, and Malacca–Penang.
It also has the right to fly from Singapore to Subang, Penang, and Malacca. Its brand recognition has been greatly enhanced by its firm’s online services. It’s easy to book individuals and groups via its portal. Payment options include Debit Cards and vouchers, FPX Payment, and Internet banking.
Price in the Marketing Mix Of Firefly Airline:
Firefly Airline, a low-cost airline offering quality services, is available. Many other airlines could challenge it. The airline has adopted Firefly’s penetration pricing policy as it hopes to be a leader in the industry.
This policy is ideal for capturing and penetrating the consumer market, mainly daily commuters, and business class travelers. By implementing economic pricing policies, airlines have achieved a perfect mix of the right product and affordable prices. It provides affordable tickets at a reasonable price while providing convenience and comfort for the customer.
Passengers get the best services for very low fares. Firefly can retain customer loyalty because passengers get their money’s worth. This has allowed the company to attract significant sales, which has led to higher revenues.
Promotions in the Firefly Airline Marketing Mix:
Firefly Airlines is one of the most popular airlines in the region. The brand decided to have a robust promotional campaign to maintain its popularity. Firefly’s commercials reflect its character and show brilliance, fun, charm, and agility. It has used television and social media via several portals to create brand awareness.
Because of multiple marketing strategies, it is easy to recognize and remember the brand. Firefly Airlines offers several plans for its customers to keep them loyal. It offers Travel-Protection to cover against unexpected mishaps and insurance coverage for commuters to ensure they feel safe while flying.
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