GlaxoSmithKline Marketing Mix – Marketing Mix Of GlaxoSmithKline

GlaxoSmithKline Marketing Mix: GlaxoSmithKline is a publicly traded company with British origins. It is linked to the pharmaceutical and biotechnology industries and is involved in healthcare products. The company was founded following the merger of two major companies, SmithKline Beecham and Glaxo Wellcome, in 2000. The company is currently ranked at the top of the list within the United Kingdom and is one of the top players in the world market for the largest pharmaceutical companies.

Marketing Mix Of GlaxoSmithKline

The Marketing Mix Of GlaxoSmithKline is brand-based. In Marketing Mix Of GlaxoSmithKline, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the GlaxoSmithKline Marketing Mix. Below is the detailed Marketing Mix Of GlaxoSmithKline.

Let’s talk about the GlaxoSmithKline Marketing Mix.

GlaxoSmithKline Main Competitors

  • Sun Pharma Industries
  • Roche Holdings
  • Pfizer
  • Novartis
  • Merck
  • Johnson & Johnson
  • Bristol-Myers Squibb
  • AstraZeneca
  • Amgen
  • Abbot Laboratories

GlaxoSmithKline official website:

Product in the GlaxoSmithKline Marketing Mix:

GlaxoSmithKline Marketing Mix

GlaxoSmithKline is a multinational research-based company. The company’s pharmaceutical and healthcare divisions strive to provide a more fulfilling life by providing top-of-the-line choices. This company is involved with the production, research, and development of drugs and dosage form formulation. It offers a diverse product line that includes:

  • Pharmaceuticals GlaxoSmithKline participates in manufacturing products that can be beneficial to treat mental health disorders and cancer, diabetes, infections, and asthma. In 2013, the top-selling products included Avodart, Advair, Augmentin, Flovent, Lamictal, and Lovaza. Various medications were developed by its labs and are available as generics. Bacterial infections include amoxicillin and mupirocin; for HIV infection, zidovudine; and for herpesvirus infection, there’s the drug valacyclovir; and for parasites, there is albendazole. The medicines are also used to treat illnesses such as malaria, gout, gastroesophageal respiratory disorder, leukemia, epilepsy, depression disorder, and migraine.
  • Consumer healthcare includes items for oral health like Aquafresh, Sensodyne, and Maclean’s toothpaste, as well as nutritional drinks such as Boost and Horlicks. There are nasal strips, Abreva, and nicotine replacements such as Nicorette to treat cold sores.

Place in the GlaxoSmithKline Marketing Mix:

GlaxoSmithKline is a global company with a presence that spans more than 150 countries and has an effective workforce comprising around ninety-nine million employees. The headquarters is located at Isleworth located in Isleworth, United Kingdom. One of its biggest marketplaces is the United States, and its headquarters is located in Philadelphia and North Carolina; it has an area of consumer products located in Pennsylvania. GlaxoSmithKline relies heavily on its Research and Development facilities and is the biggest investor in the world for R&D. The company is the largest funder of R&D in the private sector in the United Kingdom. It is home to R&D locations in the United States, United Kingdom, India, France, Croatia, China, and Canada.

The company operates facilities for pharmaceutical products that are biopharmaceutical located in Hungary, Germany, Canada, Belgium, and the United States. They are in the United States, Ireland, United Kingdom, Singapore, Romania, Poland, Malaysia, Italy, France, and Australia for prescription medications manufacturing facilities. For products for the consumer market, It has manufacturing factories in Kenya, Brazil, Canada, the United States, Ireland, and the United Kingdom. GlaxoSmithKline has a reputable distribution network, and its consumer products are readily accessible at supermarkets, hypermarkets, and over-the-counter pharmacies. They are sold at pharmacies and medical centers.

Price in the Marketing Mix Of GlaxoSmithKline:


In the final quarter of 2015, revenues for GlaxoSmithKline were estimated to be 27206.91 million dollars, and its total earnings were expected to be around 9521.22 million dollars. The market capitalization is 99600 million USD. The business’s primary goal is positively to impact the international market with its product portfolio. It is determined that its products be available to as many people as possible, so it has adopted an extremely reasonable pricing policy to ensure they are affordable for all of its customers. It has also kept its profit margin to maximize the benefits of its products through reasonable pricing.

Promotions in the GlaxoSmithKline Marketing Mix:

GlaxoSmithKline recognizes the importance of a sound marketing strategy and has adopted various strategies to promote its consumer and oral health products. It has enlisted the help of electronic media. Its advertisements for nutritional health products such as Boost and Horlicks are shown on all TV channels and broadcast on the radio. Print media is an effective advertising method; consequently, advertisements are printed in newspapers, magazines, and even on billboards.

GlaxoSmithKline is enlisting several famous faces like Kapil Dev Virendra Sehwag and Sachin Tendulkar to be in commercials and promote its products.

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