Android has not just brought a rise to the number of mobile users, but it has also forced a lot of rivals into bankruptcy. The most well-known mobile companies such as Nokia and Motorola needed to reconsider their strategies and begin from scratch to compete with Android. The journey has been exciting for the rivals from the moment Android was launched.
As the competition continues their efforts to create the next Operating System that could counter the success of Android The folks at Google are working on new and exciting products. Since the beginning of September 2008, when Android was first introduced, Google has come a considerable distance and has provided users to provide an experience like never before.
Marketing Mix Of Google Android
Marketing Mix Of Google Android is brand-based. In Marketing Mix Of Google Android, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Google Android Marketing Mix. Below is the detailed Marketing Mix Of Google Android.
Let’s talk about Google Android Marketing Mix.
Google Android Main Competitors
Google Android official website: www.android.com
Product in the Google Android Marketing Mix:
The core Android products are operating systems as well as exclusive applications. Android is among the most lightweight operating systems ever created. The additional functions can be accessed through mobile apps, which are available for download from the Google Play Store. Android has not disappointed anyone as they always provide rapid fixes for all bugs, bugs, and poor functions.
In the intervening time, Android has launched a range of operating systems that aim to bring your experience with users to a new level. The continuous development of Android has stopped users from drifting away; however, Android has lost a significant amount of users switching to IOS every year, the percentage of new people joining is so great that it is paid back with ease.
Its popularity on Android devices is due to the popularity of the most recent versions which are released every once in a while. Here’s a comprehensive list of the latest versions of the Android Operating System that have taken over the world and made it easier for people to get their work accomplished in less time at any location and at any time:
- Android 1.0
- Android 1.1
- Ice Cream Sandwich
- Jelly Bean
- Android N
Place in the Google Android Marketing Mix:
When we say that Google is an Internet giant, we’re referring to it. Google has bought Motorola and a variety of other mobile manufacturing firms throughout the years and made sure that they were relaunched using the android operating system.
The easy but effective method of launching outdated mobile businesses using Android has not only altered the fate of these businesses but has also assisted in making Google spread across the globe. When discussing the role of Android within the marketing mix of Android surely we’ll have to take the entire globe into consideration. At the end of 2015, there were 1.4 billion people using Android. For a market of smartphones comprised of Apple along with Microsoft, it’s a huge market share.
Google’s reach as an engine for search, Internet supplier, Web tool maker, and Android manufacturer has swept the world at large and there’s only a small amount to be done. Google’s role in creating a more sustainable world also affected its customers. A lot of individuals have joined the Android family simply because it provides them with the chance to contribute to an improved future. The future looks to Google Chromebooks, which are also expected to be more widely used in colleges and schools.
Price in the Marketing Mix Of Google Android:
Well! The most important things in life are cost-free. Yes! A majority of users need to purchase this technological device (smartphone) that runs Android Systems separately, but they can download the OS free with their new devices. Google has always followed the policy of introducing updated and new Android Operating Systems with newer brands.
There have been instances when the most recent Android version was introduced using Samsung phones, and there have been instances when Motorola, One Plus One, and Redmii were the Android bearers.
The method Android earns its money from this device is through its “freemium” model. The software is offered at no cost. If you buy any software through the Google play store, a percentage is paid to Google as well. In order to keep these apps up and running each app has to pay a fee. As the app expands in size, so does the sum that is paid to Google also rises.
Additionally, numerous apps also use advertisements too, and these ads often belong to Google. Google offers AdSense, which displays advertisements on mobile applications as well as mobile websites. So, even though it is an operating system that’s superb, Google, through its freemium model, can get its development money back quickly.
Promotions in the Google Android Marketing Mix:
Google isn’t just an Internet Giant; indeed it is the holiest spot for all programmers, developers, and Internet fans. Anyone with a passion for technology is eager to visit Google Headquarters at least once in their life.
Google has invested a great lot of money in the development of Android Operating Systems hence they have to promote effectively enough to generate profits. What has contributed to Google’s success in selling Android is its simple collaboration with various mobile device manufacturers.
Google has adopted this distinctive method of calling Android Operating Systems that acquire an additional set of eyes and helps it become popular among those who are in the same boat. Android is completely free of ads since it is the most popular thing happening in the world today.
Mobile makers are gearing up to release the latest version of Android initially on their platforms and this will provide Android as well as Google with highly-desired promotional opportunities. The launch of the grand event as well as Google events are what have made it possible for Android gains a lot of attention and media coverage.
The attention and expectation generated by Android were so great that manufacturers of smartphones like Samsung too had to start publicizing that they were using Android The popularity of Android was such that Android quickly was an instant differentiating factor in many phones. The ones that did not adopt (like Nokia) were thrown out of the market. Since it was a significant selling point for many companies Android’s promotion was managed by these brands.
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