Hitachi Marketing Strategy – Marketing Strategy of Hitachi: The company was founded in 1910 by Namihei Odaira Hitachi is a highly diversified company that has eleven different companies, including Digital Media, Consumer Products, Information and Telecommunication Systems, Electronic Systems and Equipment, Power Systems, Social Infrastructure & industrial systems, Construction, High Functional Materials and Components, Transportation and Industrial Systems, Automotive Systems, and Financial Services.
Hitachi At A Glance – Marketing Strategy of Hitachi
Company : Hitachi
CEO: Toshiaki Higashihara
Founder: Namihei Odaira
Year founded: 1910, Hitachi, Ibaraki, Japan
Headquarters: Chiyoda City, Tokyo, Japan
Annual Revenue: ¥8.767 trillion
Profit | Net income: ¥89.4 billion
Number of employees : 380,714 (total)
Products & Services: Electronics – Robotics – Artificial Intelligence – Automation – Industrial – machinery – Power plants – Information system – Materials – Auto parts – Rolling stockElevator & EscalatorDefense technology – Heavy equipment – Supercomputers – Semiconductors
Hitachi Fun Facts: Hitachi means “rising sun.” It is created by superimposing two kanji characters: hi meaning “sun,” and tachi meaning “rise”. 3.) Fusanosuke Kuhara died at the age of 95 in Minato, Japan. His home now serves as the hotel Happo-en, which is noted for its beautiful Japanese gardens.
Marketing Strategy of Hitachi
Hitachi’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Hitachi? Let us discuss.
Hitachi Marketing Strategy – Segmentation, Targeting, Positioning
Segmentation assists in identifying market characteristics and then grouping the market segments according to them. Hitachi employs different strategies for segmentation to manage a variety of businesses. Most notably, it employs a combination of demographic and geographical segmentation strategies.
A differentiated targeted technique is employed by the firm to provide the different segments of customers.
With its mission and vision to connect people and tackle the various challenges communities face across the globe, the company employs an approach to positioning based on value.
Hitachi Mission Statement
“Contribute to society through the development of superior, original technology and product”
Hitachi Vision Statement
“To deliver innovations that answer society’s challenges, with the talented team has proven experience in global market”
“Inspire the next”.
Marketing Strategy of Hitachi – Competitive Advantage
Internet of Things:
The conglomerate deals in various businesses and integrates them into different procedures with the aid of its technological advancements and cutting-edge Artificial intelligence (AI) technology.
The use of the Internet of Things (IoT) has assisted the business in integrating manufacturing facilities with IT-related industries, resulting in the optimization of the value-added supply process.
Hitachi company operates across the globe through its many businesses and subsidiaries operating in various industries that earn 10,000,000,000,000 yen. While it has global operations, the majority of its revenue is from Japan at 52 percent as well as the Asian market-21 percent (FY2016 information).
Strengthening Front-line sales teams as well as the research and development IT department up to 3,40,000 employees have assisted the company to bring new expertise.
Hitachi Marketing Strategy – BCG Matrix
Hitachi group is comprised of 11 strategic business units (SBUs). Its business areas include Information and Telecommunication Systems (19 percent of revenues), High Functional Materials and Components (14 percent), Electronic Systems and Equipment (10 percent) Social Infrastructure & industrial systems (21 percent) is a Star on the BCG matrix.
Other business areas include digital Media, Consumer Products, Power Systems, Construction, Transportation and Industrial Systems, Automotive Systems, and Financial Services.
Hitachi Marketing Strategy – Distribution Strategy
It’s Digital Media, Consumer Products, Information and Telecommunication Systems, Electronic Systems and Equipment, Power Systems, Automotive Systems, and Financial services; it uses an assortment of different channels in distribution i.e. internal sales teams as well as resellers and intermediaries.
To provide Power Systems, Social Infrastructure & industrial systems, Construction, High Functional Materials and Components Transportation, and Industrial Systems; it works closely with its customers to offer made-to-order products (MTO) specifically to their requirements.
Marketing Strategy of Hitachi – Brand equity
Hitachi is well-known for its presence in the field of construction and machines and electronic appliances. has a high profile on the marketplace.
It was placed 178th in the Forbes list of 2000 brands with a market cap in the range of 23.3 billion (as of May 2016).
Hitachi Marketing Strategy – Competitive Analysis
Hitachi group has developed an ecosystem of protection that allows it to create and run its SBUs with the assistance of its knowledge in managing diverse businesses as well as technology integration across its businesses.
It is competing with companies such as General Electric, 3M, Honeywell, LG, Samsung Caterpillar, etc., in their respective product categories.
Hitachi Marketing Strategy – Market Analysis
Supply-side dominance increases the bargaining potential of the consumer due to increased competition and alternative options, rising costs of labor, changing the habits of people as well as the automation of the business, increased awareness of digital and the rise of emerging nations, and a rise in buying power, and decreasing margins are a few elements that affect Hitachi across the various SBU’s. The market is saturated with a plethora of big and small MNCs that are consuming each one’s marketplace share.
Marketing Strategy of Hitachi – Customer Analysis
Clients of Hitachi are distributors, resellers corporate firms, and government organizations that are involved in a specific sector. It offers a broad product and service portfolio designed to meet the requirements of clients from MNCs, government organizations as well as private firms, and small and medium-sized businesses.
It was placed 178th on the Forbes 2000 list of brands with a market cap of $ 23.3 billion (as of June 2016).
You May Also Like:
- Marketing Strategy of Volkswagen – Volkswagen Marketing Strategy
- Marketing Strategy of Sunsilk – Sunsilk Marketing Strategy
- Marketing Strategy of Zara – Zara Marketing Strategy
- Marketing Strategy of Pizza Hut – Pizza Hut Marketing Strategy
- Marketing Strategy of Starbucks – Starbucks Marketing Strategy
This is the Marketing Strategy of Hitachi. Please let us know if you have additional suggestions to add.
Let us know What do you think? Did you find the article interesting?
Write about your experiences and thoughts in the comments below.