iWatch Marketing Mix: iWatch, also known as Apple Watch, is a product by the owner company Apple Inc. It is a smartwatch that is part of electronic consumer products. The line of watches was introduced in 2015 24 24 April. It was the 2nd quarter of the fiscal year, and Apple Watch became a top seller, with a stock of 4.2 million watches.
Marketing Mix Of iWatch
Contents
The Marketing Mix Of the iWatch is brand-based. In Marketing Mix Of iWatch, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the iWatch Marketing Mix. Below is the detailed Marketing Mix Of iWatch.
Let’s talk about iWatch Marketing Mix.
iWatch Main Competitors
- Sony
- Samsung
iWatch official website: www.apple.com
Product in the iWatch Marketing Mix:
iWatch can be described as a dual-performance wristwatch equipped with a touch screen and includes special features such as fitness and health tracking capabilities integrated with other products and services from Apple. The first version of the Apple Watch was accessible in two sizes, 1.7 inches, and 1.5 inches, and was available in four variations for different models
- Apple Watch Edition
- Apple Watch Sport
- Apple Watch Hermes
- Apple Watch
Apple Watch is wirelessly connected to enable functions such as calling and texting via iPhone. It’s pressure sensitive and comes with an additional button that displays contacts and opens Apple Pay. It can be charged with inductive charging, and its battery lasts around 18 hours. The iWatch also works with devices like the iPhone 5 and with models running iOS 8.2 or higher versions that operate using Bluetooth and Wi-Fi. The second generation of iWatch was introduced in September 2016. Two different levels of the iWatch comprise Apple Watch Series 1 and Watch Series 2.
Series 1 had significant features, such as the Apple S1 processor with a dual-core variant, and Series 2 had the Apple S2 processor with a dual-core variant, GPS as well as water resistance in part as well as a brighter display and light sensor. Every version of the Apple Watch has several band options, including a Link Bracelet, Milanese Loop, Leather Loop, Modern Buckle, Classic Buckle, and Sports Bands. Third-party apps such as Instagram and Twitter can be used via Apple Watch.
Place in the iWatch Marketing Mix:
Apple is a globally recognized brand, and its products are available in many cities and countries, such as the United States, Canada, India, the United Kingdom, South Africa, Indonesia, the Philippines, and Chile. The company’s substantial distribution network is hugely helpful in making its products available to consumers in all markets. At the beginning of its existence, one had to book a fitting and demonstration of the iWatch. It was not sold through its Apple retail outlets but needed to be purchased via the official website.
In the following months, the company altered its distribution policy. Certain models could be purchased at authorized stores of Apple and a few luxurious boutiques with whom the company had tie-ups. Since 4 4 June 2015, Apple Watch has been easily accessible at all Apple stores. On 24 August, august “Best Purchase” announced that it would be selling Watch through its retail locations. Then, Sprint, as well as T-Mobile US, also announced sales through its retail stores.
Price in the Marketing Mix Of iWatch:
The iWatch is among the most practical and convenient gadgets in the marketplace for consumers. It is a product for personal use by Apple. It is a brand of Apple that is made to be worn rather than carried. The wearable is of premium quality, and Apple has adopted a premium price policy for the Product. It is no secret that prices are higher than similar items from competitors. Still, Apple has faith in its loyal clients and understands that customers will purchase Apple products for their quality and status. Additionally, the brand Apple wants to maintain its competitive edge, which is why it has kept its prices at an all-time high.
Promotions in the iWatch Marketing Mix:
iWatch can be described as a precise and accurate timepiece and will soon be on the marketplace as a trendy accessory. Apple has begun several marketing campaigns to market the new Product. Apple has also focused on its unique features, such as fitness and health-related advertisements. The ad campaigns are promoted in digital media through television and in print media via magazines. Apple Watch was extensively advertised in Vogue magazine in the form of a 12-page spread that focused on body styles and band combinations. Apple Watch also put up several hoardings to boost its brand’s visibility. Time has listed Apple Watch as one of the 25 most innovative inventions in 2014.
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