Guinness SWOT Analysis – SWOT Analysis of Guinness

324 0

Guinness SWOT Analysis – SWOT Analysis of Guinness: Guinness is a well-known Dry Stout industry that was established in 1759, and has its headquarters in Ireland. Guinness is an Irish dry stout produced by Guinness’s brewery. Arthur Guinness is located in St. James Gate, Dublin, Ireland. Guinness is among the most popular companies of beer around the globe. Guinness can be found in over fifty countries and has seen impressive sales in the last year.

Guinness is enjoyed by people throughout the world every day on a daily basis. Guinness continues to explore and develop in a new style. One of the most recent innovations of Guinness beer is the burnt taste that is derived from malted and roast barley. Over time, Guinness blends a portion of the old brew and freshly brewed beer, resulting in an intense taste that is lactic acid.

The company’s draught beers have an extremely creamy and thick head, which is the result of the mixing process using nitrogen and carbon dioxide. The beer is hugely popular among the Irish and other people both in Ireland as well as in other countries. In 2001, there was a decrease in beer consumption despite it being the top-selling alcoholic drink in Ireland. In that year the company achieved more than 2 billion pounds each year.

Let’s look at Guinness’ SWOT analysis of Guinness.

Guinness fun facts: If your typical setting for drinking Guinness is a dimly lit Irish bar, you may not have noticed that Guinness is actually a dark ruby red. The rich color comes from roasted malted barley (which is a similar way coffee beans are roasted).

About Guinness – SWOT analysis of Guinness

SWOT analysis of Guinness

Company: Guinness Son & Co., Ltd.

CEO: Ivan Menezes

Founder: Arthur Guinness

Year founded: 1759, Dublin, Ireland

Headquarters: Dublin, Ireland

Annual Revenue: Euro£12.2 billion

Profit | Net income: Euro£3.7 billion

Number of employees: 3,000

Products & Services: Guinness Foreign Extra Stout | Malta Guinness | Orijin | Harp Lager beer | Baileys

Website: www.guinness.com

Guinness Competitors

Competitors: Anheuser-Busch | Heineken | China Resources Snow Breweries | Carlsberg | Brasserie Cantillon | Chimay | Bellsbeer | Jack Daniels

SWOT analysis of Guinness – Guinness SWOT analysis

SWOT analysis of Guinness

SWOT Analysis Of Guinness is brand-based. SWOT Analysis of Guinness evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Guinness’s SWOT Analysis. Below is the detailed SWOT Analysis of Guinness.

Let’s talk about Guinness’s SWOT assessment.

Strengths of Guinness – Guinness SWOT analysis

  • Brand Strength: Strength of Brand Guinness is a well-known and loved brand, and is among the most well-known and popular beverages in Guinness’s home countries of the UK as well as Ireland. Therefore, Guinness has a strong brand power that assists in the development of its business activities.
  • A long-lasting legacy: Strong legacy Guinness has a rich history which is a major strength for the company. It was founded in 1759, and up to this day, it has been to incredible lengths to make excellent beer. There have been many milestones along the way to success for the company; however, the greatest is yet to be reached.
  • A wide variety of beers: Guinness has a wide selection of beer Guinness has a broad selection of beers. Some of their most popular brands include Guinness Draught, Guinness Hop House 13 Lager, Guinness Foreign Extra Stout, Guinness Dublin Porter, and Guinness West Indies Porter with Guinness Nitro IPA.
  • Innovative items: The Company creates a wide range of new products, and this is the reason why it has an extensive range of product selection. It allows customers to choose from a variety of beers. It has launched the first purpose for vegetarians and vegans.
  • Fantastic recipes with a great composition: The Company has a great recipe for all products. They utilize ingredients that are in a perfect combination that makes superior beer for the consumer.
  • A strong distribution network: It has an outstanding distribution network which is why it’s widely available.

Weaknesses of Guinness – SWOT Analysis Of Guinness

  • The complexity of taste: The taste of Guinness beer’s flavor is quite complicated and it can be difficult for consumers to become accustomed to the taste. This is a problem for the brand since it’s difficult to find new buyers for the beer.
  • Particular product: The Company creates a very specific product called Stout. If people don’t make use of it, they will lose customers.
  • Low sales: The Company has fewer shares available and a lower part of the market in a few regions areas of the world, which is a huge weakness for the branding.
  • Limitations in the advertisement: Certain countries face specific restrictions on liquor. This could affect sales in a certain area of the world.
  • Taxes on Alcohol: Taxes on alcohol and other industry regulations are a major flaw for the brand.
  • A brand that is independent: Guinness is an independent brand Guinness was no longer owned by a single-family enterprise and, consequently, is competing with other brands.

Opportunities of Guinness – Guinness SWOT analysis

SWOT analysis of Guinness

  • Time of recession: When the economy is in recession the majority of people drink alcohol. This opens up immense opportunities for businesses.
  • The patron of events: The Company organizes many events to provide numerous opportunities for its brand. This will improve the company’s business operations.
  • Expansion of the Brand: The brand is expanded to include craft beer brands that can create huge opportunities for its brand.
  • Social media: Guinness joins forces with social media in order to gain exposure for the Guinness brand.
  • Youth’s Choice: Youngsters prefer beer over other drinks. This means that it is a vast scope.

Threats of Guinness – SWOT analysis of Guinness

  • Rate of fluctuation of raw materials: When there is an increase in the price of raw materials because of inflation, it affects sales and production. This is an enormous threat to the company.
  • Duties and regulations of the government: Excise duty and government regulations hinder expansion plans. This is, actually, a risk to boost their business.
  • The market preference for craft beer: There is an enormous market for craft beers on the market, which is likely to hinder the sales of this particular brand.
  • The price of products has increased: Price increase Guinness beer is believed to cost more than domestic beer, which is in reality an enormous threat to the business.

You May Also Like:

Overview Template of Guinness SWOT analysis

SWOT analysis of Guinness

This is the SWOT analysis of Guinness. Please let us know if you have additional suggestions to add.


Let us know What do you think? Did you find the article interesting?

Write about your experiences and thoughts in the comments below.

Leave a Reply