IFB Marketing Mix: Indian Fine Blanks Limited was later changed to IFB and began operations in 1974. IFB Group is associated with consumer products traveling, consumer goods, and the automotive industry. It has Indian origins and ensures quality, technological innovation, and quality with its ingenuous product lines.
- IFB Industries Limited
- IFB Travel Systems Limited
- IFB Agro Limited
- IFB Automotive Private Limited
Marketing Mix Of IFB
Marketing Mix Of IFB is brand-based. In Marketing Mix Of IFB, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing IFB Marketing Mix. Below is the detailed Marketing Mix Of IFB.
Let’s talk about IFB Marketing Mix.
IFB Main Competitors
IFB official website: www.ifbappliances.com
Product in the IFB Marketing Mix:
IFB is involved in the manufacturing and marketing of top-quality products. IFB Industries deals in home appliances such as built-in hobs, built-in ovens, modular kitchens, cooker hoods, fridges, air conditioning, dishwashers, microwave ovens, washers, and dryers. The products also include delicate blanked equipment and components for appropriate equipment like strip loaders, straighteners, and decompilers. IFB Automotive deals in the manufacturing of finely blanked seats, automobile parts, automotive motors, and door systems that meet the demands of the auto sector.
IFB Agro has created a distinct name for itself through consumer-focused products such as dry ice, fine spirits, and packaged food products for export and domestic markets. IFB Travel was formed in a logistics section of the IFB Group in 1991. It provides support for various private companies. It also has an internet-based travel website that can assist corporate businesses, direct customers, and business houses. Their product package includes holidays, cruises, transfer buses, transfers, cars, hotel rooms, and tickets to the airport.
Place in the IFB Marketing Mix:
IFB Group has been able to expand its reach in the majority of India as well as internationally. Its products are sold across the world. The company operates an overseas manufacturing plant that produces products related to fine blanketing in Wrekhan, located in Wrekhan in the United Kingdom. The corporate headquarters for IFB within India are located in Kolkata within West Bengal. IFB Travel has offices in Delhi, Goa, Bangalore, and Kolkata. The engineering division is situated in Bangalore, and the Kolkata manufacturing facility of the appliance division is located in Goa. It also has an R&D department, which is equipped with the latest technologies to come up with cutting-edge products. IFB has a robust marketing channel to promote its products all over India and includes manufacturing facilities, storage facilities, dealers, franchise outlets, and then consumers.
Also, Read Marketing Mix Of MTV – MTV Marketing MixThe service Network that is part of IFB Industries includes 2832 service engineers and franchised outlets 650. IFB Travel has 6,500 dealers with 314 franchisee outlets and 56 direct office locations to provide smooth and efficient delivery and superior services throughout the nation. The products are also accessible through the IFB website and other online shopping sites.
Price in the Marketing Mix Of IFB:
IFB has a solid branding image and emphasizes high-quality and sustainable products. IFB recognizes that cost is among the most vital factors of any company. The cost of production for its products is higher than comparable products offered by competitors. It offers high-end products and has adopted a premium-price method for its business.
The company faces a lot of competition in the marketplace for consumer goods; however, it has maintained its top prices because it believes that its customers will pick the best quality product over the price at any time. This is why it can keep a high-quality policy because its loyal customers realize they are getting a superior product in the price range.
Promotions in the IFB Marketing Mix:
IFB is among the most popular companies in India and has been customers’ preferred choice. It is aware of the benefits of a solid and solid marketing strategy and has adopted multi-level marketing to market its products. Distributors, dealers, and customers are essential marketing tools for this brand. It heavily relies on the power of mouth as it believes that the performance of its products is sufficient for its marketing. It also participates in many occasions, such as trade fairs, and conducts live demonstrations of its products. This aids in building high brand recognition. IFB has a cooperative staff, which is friendly and efficient, that assists with dealing directly and indirectly with customers. IFB offers faster and more efficient after-sales service to resolve customer issues.
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