IGATE Marketing Mix: IGATE is associated with the IT industry and offers services in that sector. It is a publicly traded American company. IGATE was founded in 1996, and in 2011, it purchased another computer system concerning Patni for an estimated 1.22 million dollars.
In 2012, the company changed its name from IGATE Patni but reversed back to IGATE in 2012, which was May. In 2015, Capgemini, a French IT firm, announced the acquisition of IGATE via a $4 billion deal. The company targets the insurance industry, financial services, banking, and mid-sized and large companies as potential clients.
Marketing Mix Of IGATE
The Marketing Mix Of IGATE is brand-based. In Marketing Mix Of IGATE, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the IGATE Marketing Mix. Below is the detailed Marketing Mix Of IGATE.
Let’s talk about the IGATE Marketing Mix.
IGATE Main Competitors
- Tata Consultancy Services Limited
- Cognizant Technology Solutions Corporation
- Infosys Limited
IGATE official website: www.igate.com
Product in the IGATE Marketing Mix:
IGATE is a multinational corporation that provides services like consulting solutions based on operations and technology.
The company can meet the needs of manufacturing, insurance, healthcare, communications engineering services, financial products and banking services, entertainment, logistics, media, and government and retail solutions. IGATE provides solutions by using new and cutting-edge technologies and applying them to achieve the highest standards. It is a large portfolio of products and services, such as
- Application Maintenance
- Application Development
- Validation and Verification
- Validation of the Product and Verification
- Systems embedded in P&ES that are related to P&ES.
- Infrastructure-Management Services
- Enterprise Mobility
- Business Process Outsourcing
- Business Intelligence and Analytics
- Cloud Services
Place in the IGATE Marketing Mix:
IGATE is an internationally based business that has expanded its reach to various countries around the globe, including Australia, Asia, Europe, and North America. Its headquarters was in Bridgewater, located in New Jersey. The company has a solid distribution system that ensures efficient handling. It had a highly trained workforce of more than 31,453 employees at the close of the fiscal year 2014-15. Its global network comprises more than seventy delivery centers for customers and offices across the globe.
A few are at Gandhinagar, Noida, Hyderabad, Chennai, Pune, Bangalore, and Mumbai in India, Suzhou in China, Ballarat in Australia, London in the United Kingdom, Stockholm in Sweden, and Sterling in Virginia. IGATE Corporate University is a high-quality facility for training and development located in Pune, India, in a 50-acre area. The campus serves as the location for employee recreation and customer care, as well as training and software development. IGATE Knowledge Centre was set up to accommodate 17,000 professionals.
Price in the Marketing Mix Of IGATE:
IGATE can create a positive image since it is a constantly changing business entity. It has grown exponentially in leaps and bounds, becoming an entity to reckon with. This has helped the business select a pricing strategy that is advantageous for both it and its customers. IGATE has assisted its clients in improving their performance with reasonable strategies and at reasonable rates.
The company’s revenue was estimated to be nearly 1.2 billion US dollars at the end of the 2013-14 financial year. The company has implemented a variable pricing policy, which is based on the type of business activities and the kind of business involved. The company also has competitive pricing to compete with other companies.
Promotions in the IGATE Marketing Mix:
IGATE has created a niche for itself. Its personality is evident in its slogan Speed Agility, Imagination, and Speed. It’s a symbol that outlines why it is one of the tops. To ensure its standing, the brand has launched several marketing strategies. This has led to an image that is positive and has helped to increase brand awareness. IGATE has consciously decided to adopt a policy of going green with IBEES since it is keen on its practices to be green. IGATE has been awarded various distinctions and awards for its contribution to the IT industry.
It received one of the top prizes in the year 2012, which was titled the World Class Award. In 2014, Fortune’s 100 Fastest Growing Companies placed it at 51st. It also won the VCCircle Award in 2014 for 2013’s top PE/VC-backed IT Company.
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