JBL Marketing Mix: JBL is an American company with roots in America that is associated with the music electronics sector. It was founded in 1946 under the leadership of its founding member James Bullough Lansing, hence the company’s name JBL. JBL is a division of the parent Harman International. Harman International has dual independent divisions: JBL Professional and JBL Consumer. It is involved in producing and manufacturing audio equipment that can be utilized for the home market of consumers. The former provides professional audio equipment for cinema and portable sound, as well as tour sound and even installed sound systems for studios.
Marketing Mix Of JBL
Marketing Mix Of JBL is brand-based. In Marketing Mix Of JBL, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing JBL Marketing Mix. Below is the detailed Marketing Mix Of JBL.
Let’s talk about JBL Marketing Mix.
JBL Main Competitors
- Bose Corporation
- Pioneer Corporation
JBL official website: www.jbl.com
Product in the JBL Marketing Mix:
The main product offered by JBL is loudspeakers as well as electronic accessories that are associated with them. JBL has entered partnerships with other brands such as Motorola to provide high-quality audio to its smartphones and Lenovo to offer superior audio to its ultrabooks tablets and laptops, including TCL for tablets and ALCATEL for smartphones. The company also has tie-ups with auto manufacturers such as Smart, Ferrari, and Toyota to provide the top automobile products. Its product line comprises the following:
- Home Speakers
- Portable Bluetooth-Speakers
- Wireless Headphones
- Wireless and Docks
- Home Theatre Systems
- Computer Speakers
- Yurbuds Sport Headphones
- On-Ear and Over-Ear Headphones
- Wireless Headphones
- Yurbuds Enhancers and Accessories
Marine and Car
- Connected Car
- Car Component Systems
- Car Speakers
- Car Processors and Amplifiers
- Car Subwoofers
Place in the JBL Marketing Mix:
JBL is an internationally-based business that is present in many countries. It has an extensive distribution network comprising the services of distributors and corporate offices throughout different parts of the globe. JBL Professional, its subdivision JBL Professional is one of the leading manufacturers, marketers, and designers, with its headquarters in Northridge, located in California.
JBL products are readily available in countries such as South Africa, the United States, Mexico, Colombia, Canada, and Brazil in the Americas, China, Australia, India, Malaysia, Japan, Thailand, Indonesia, and New Zealand in the Asia-Pacific region and Austria, Norway, Germany, France and United kingdom in Europe and the Middle-eastern region. JBL’s website is its own that allows customers to purchase a product and deliver it in the shortest possible time. JBL is supported with the assistance of an experienced workforce of over 12,000 employees who are responsible for efficient work.
Price in the Marketing Mix Of JBL:
JBL serves both the middle class and the rich thanks to its diverse range of products. JBL wants to broaden its client base so everyone can purchase its products. Furthermore, the constant development of its products has allowed the company to keep ahead of its rivals. It doesn’t want to lose its advantage and has implemented the strategy of skimming pricing for new products to earn revenue earlier than possible.
For well-established products, JBL has adopted a sensible policy for certain items that belong to JBL Consumer and a mid-premium policy for JBL Professional products. The products it sells are top-of-the-line in their fields, and consequently, JBL has managed to earn good profits and sales.
Promotions in the JBL Marketing Mix:
JBL is a well-known brand and believes in advertisements to promote its products. It has launched numerous advertisements featuring ordinary people who use its products, such as wireless headphones, in common locations like cafes, on the treadmill, at home, or at work. The brand has chosen to take an approach that is humorous in its ads, and anyone can relate to them, which makes these ads extremely popular with the general public. Advertisements are shown on TV channels, in newspapers, in magazines, and in hoardings.
JBL has established its brand’s image with people and created a large consumer market for its goods. JBL has also brought celebrities to be brand ambassadors. The famous Indian music director and performer A. R. Rehman has been linked to JBL to help promote the brand. Paul McCartney, a famous musical legend, has also partnered with JBL to build massive brand recognition.
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