Khan Academy Marketing Mix – Marketing Mix Of Khan Academy

Khan Academy Marketing Mix: Khan Academy has associated with the education sector and the IT industry since it provides study materials online. It is a charity organization that is of Indian origin. Khan Academy was founded in 2006 by the famous teacher Salman Khan to provide an accessible space for interested students.

Marketing Mix Of Khan Academy

Marketing Mix Of Khan Academy is brand-based. In Marketing Mix Of Khan Academy, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Khan Academy Marketing Mix. Below is the detailed Marketing Mix Of Khan Academy.

Let’s talk about Khan Academy Marketing Mix.

Khan Academy Main Competitors

  • Entrepreneur Magazine
  • Monster
  • Naukri
  • com
  • TED
  • Smart Office 2
  • iTunes University
  • Economic Times

Khan Academy official website:

Product in the Khan Academy Marketing Mix:

Khan Academy Marketing Mix

Khan Academy is a philanthropic charity with a humanitarian motive. It’s an app designed for students who want to work independently and at their own pace. It is a platform for studying materials that are accessible for simple and free. Khan Academy has various members working behind counters to provide suitable options for interested students. The academy produces short tutorials in the form of videos that are viewed according to your personal needs. The website also offers exercise tools and practice exercises for teachers.

Khan Academy started its operations with the creation of videos on specific subjects in mathematics. After witnessing the massive reaction to this topic, it began offering films on different subjects, such as arts, computer science, and sciences, as well as history and business. Staff members were also recruited, and videos of various subjects were posted. By the end of the calendar year, Khan Academy had created educational materials covering more than a thousand subjects.

Place in the Khan Academy Marketing Mix:

Khan Academy is operated and mainly managed through the internet. It is the proprietor of Khan Lab School located at Mountain View in California and began operations in 2014. It provides a simple admission through its databases, and users require an internet connection to sign in to its website and access the necessary material. Lectures are available on Youtube as well as Facebook. Khan Academy has its own Windows app available on the Microsoft Store that contains around six thousand videos within the huge and well-known library. It also has its website, which offers a range of options for its customers.

Also, Read Marketing Mix Of Hypercity – Hypercity Marketing MixThe organization is associated with SAT along with Pixar and has a website for its primary language English. The company also owns seven websites that cover languages such as Spanish, Hindi, and Bengali and provides 20,000 video translations that are closed captioned. At the end of November, Khan Academy had a staff of one hundred and five employees to ensure efficient handling. The school also has content specialists who, along with faculty members, work to write and upload instructional material.

Price in the Marketing Mix Of Khan Academy:

Khan Academy Marketing Mix

Khan Academy is a non-profit institution accessible at no cost to users. As of the 2012’s financial year, the organization reported its revenue at 15.795 million dollars. Its expenses at the end of 2014 came to 19.119 million dollars. Every organization requires funds to fund its activities, which is the case for Khan Academy.

Numerous philanthropic institutions donate money and contribute to the principal funding. Google, in the year 2010, gave 2 million dollars to help translate its content to different languages and to ensure the creation of new classes. Carlos Slim, in the year 2013, donated through Carlos Slim Foundation to make videos for their Spanish Version. AT&T 2015 gave 2.25 million dollars to ensure that videos could be downloaded through apps that could be used for the mobile Version.

Promotions in the Khan Academy Marketing Mix:

Khan Academy realizes the importance of a marketing plan since it depends on its supporters’ generosity. The school has implemented various strategies to raise awareness of its organization. The year 2010 saw the introduction of badges. They have been introduced in the course to an advertising strategy to promote learning through games and having fun. There are hundreds of badges available which can be used to reach six levels. Khan Academy is a recognized organization in the world. It was mentioned during the Aspen Ideas Festival Bill Gates referred to the Khan Academy when he spoke. In 2012 the company’s director Salman Khan was acknowledged as one of Time’s 100 Most Influential People 2012. In 2014., the company was named the winner of the Heinz Award in the Human Condition category.

This is the Marketing Mix Of Khan Academy. Please let us know if you have additional suggestions to add.

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