Krafts Food Marketing Mix: Krafts Food is an American firm associated with the beverage and food industries. It is involved with the processing and production of food products. In 2012 it was a time of restructuring, which resulted in Kraft Foods Inc being given new names, including Mondelez International.
Kraft Food was now focused on groceries and products that are marketed across North America, and Mondelez focused its attention on international candy and snack brands. It was previously a publicly traded company; however, in 2015, it joined forces with Heinz and became called Kraft-Heinz Company.
Marketing Mix Of Krafts Food
Marketing Mix Of Krafts Food is brand-based. In Marketing Mix Of Krafts Food, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Krafts Food Marketing Mix. Below is the detailed Marketing Mix Of Krafts Food.
Let’s talk about Krafts Food Marketing Mix.
Krafts Food Main Competitors
- General Mills
- Nestle Ltd
Krafts Food’s official website: www.kraftheinzcompany.com
Product in the Krafts Food Marketing Mix:
Kraft Food deals in packaged drinks and food items designed that are intended for consumption by consumers. Its diverse portfolio of products range includes:
Food and Side Dishes
- Stove Top
- Shake and bake
- Velveeta Cheesy Skillets
- Velveeta Shells and Cheese
- Kraft Macaroni and Cheese
- Boca Meatless Foods
Dairy and Cheese Products
- Kraft Singles
- Kraft Parmesan Cheese
- Philadelphia Cream Cheeses
- Kraft Natural Cheese
- Kraft String Cheese
- Kraft Fresh Take
- Cracker Barrel Cheeses
- Cheez Whiz
Bacon, Deli Meat, and Hot Dogs
- Oscar Mayer Select
- Oscar Mayer
Baking and cooking Foods and Desserts
- Kraft Caramels
- Cool Whip Topping
- Baker’s Chocolate
Dressings and dressings Sauces and Condiments
- Taco Bell Home Original Seasonings
- Planter’s Peanut Butter
- Miracle Whip
- Kraft Dressing
- Kraft Mayo
- Kraft Barbecue Sauce
- Grey Poupon
- Claussen Pickles
- A1 Sauces
- Planter’s Nuts
- Corn Nuts
- Mio Liquid Water Enhancer
- Maxwell House
- Gevalia Kaffe
- Crystal Light
- Country Time
- Capri Sun Juices
Place in the Krafts Food Marketing Mix:
Kraft Food is an American company with its roots in America. It has expanded its footprint across all regions of the United States. The headquarters of the company is located in Northfield, which is located in Illinois, while its European headquarters are located at Glattpark in Switzerland. The international presence of Kraft Food has expanded to more than 100 and seventy countries, including the United Kingdom, Germany, Australia, India, Bangladesh, and Canada. Kraft Food has manufacturing plants in more than 70 countries and is now one of the biggest food companies in the world.
Furthermore, Read Marketing Mix of PanteneIt has a strong and extensive distribution network, including distribution services for retailers, distributors, and manufacturers. Finally, customers through convenience stores, discounted stores, corner shops, supermarkets, hypermarkets, malls, and food bazaars. Every brand has a customized distribution system that facilitates the easy and efficient distribution of goods to its customers.
Price in the Marketing Mix Of Krafts Food:
At the close of the fiscal year 2011, Krafts Food showed its estimated revenue of 54.365 billion dollars and its profits of 3.547 million. The company has consciously chosen to reduce its cost structure without impacting the quality of its products. The company has adopted a sensible price policy for the majority of its brands and products due to its focus on the market for consumers, which is extremely price-conscious. Kraft Food has to keep the prices of its products at the same level as those of its competitors to achieve a competitive edge. The prices are reasonable and budget-friendly, resulting in higher sales and revenue.
Promotions in the Krafts Food Marketing Mix:
Kraft Food has adopted extensive promotion plans for its brands and products. In the beginning, it used circulars to promote its products. The company later began national advertising through newspapers, radio, and leaflets. It currently employs every method to successfully market its products by using well-known channels in magazines, television, and billboards on popular sites.
It also promotes its products through social media platforms such as Twitter and Facebook, shopping portals, and blogs. Kraft Food has associated various sporting events with building positive brand perceptions among its customers. It also sponsors the National Hockey League, Kraft Fight Hunger Bowl, and Major Soccer League.
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