Marketing Strategy of Android – Android Marketing Strategy: Google has developed the popular mobile operating system to replace the current players on Symbian, iOS, and any other platform. The Android platform was developed on the Linux Kernel platform. It is intended for touchscreen interfaces in smartphones/ tablets/ mobile phones. Later, it was also designed for other electronic devices such as Android TV and Android Auto, the PC, Digital Cameras, etc.
Android Inc. initially created the software, but it was later purchased by Google in 2005.
Android At A Glance – Marketing Strategy of Android
Company: Google Inc.
CEO: Andrew E. Rubin
Founder: Andy Rubin | Rich Miner | Nick Sears | Chris White
Year founded: 2003
Headquarters: Mountain View, California, United States
Annual Revenue: US$31 Billion
Profit | Net income: US$22 Billion
Number of employees : 200
Products & Services: Android Services is not limited to mobile phones and tablets. It also works on your smartwatch, tv, personal computer, and other devices.
Android Fun Facts: Android’s logo isn’t actually called Android. Google unofficially calls him Bugdroid.
Marketing Strategy of Android
Android’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Android? Let us discuss.
Segmentation, Targeting, Positioning – Android Marketing Strategy
Android is so widely used and caters to the needs of every segment of society via the apps it offers, therefore, it employs a mix of demographic, psychographic, and geographical variables.
It uses a Differentiated strategy to distinguish its distinctive features and offerings through different versions or updates.
To highlight the user benefits and experience, it uses a user benefit-based positioning strategy.
Android Mission Statement
Android Vision Statement
Competitive Advantage – Marketing Strategy of Android
Wide Reach: Customization Is an urgent need and the Development of an interface, along with incorporating user-friendly functions and platforms is helping the company to be chosen by more than 2 billion people worldwide.
Portfolio: As Android is present in many product categories, it is customizing a new set of electronics/digital products globally which is making its offerings more attractive to end consumers.
A user-friendly and innovative platform: The android user interface is designed so that sharing anything on third-party platforms is simple, safe, and convenient.
Strong Parent company: Android is a part of the technology huge Google Inc. that supports and enhances the android offerings by linking it to other company products such as Google Maps, Google Play Drive, Google Play Mail, etc. to enhance the user experience.
BCG Matrix – Android Marketing Strategy
BCG matrix can be used to identify the different businesses and their relative positions in the industry. It also allows you to identify the strategic business units ( SB ) within the industry.
It has business segments like Android TV for TVs, Android OS for Mobile, Android Auto For Cars, Android Open Source Developer Platform, Android Wear for wristwatches, and Android Auto for Autos. Each of these businesses uses a custom user interface.
It can also be used in various electronic products, such as digital cameras, game consoles, and other electronic items.
It operates into Stars in the BCG matrix.
Distribution Strategy – Marketing Strategy of Android
The android operates in knit and kin around the globe. It follows an open market strategy. Android’s code is open-source, which allows multiple developers/ programmers to create apps and upgrade code. Google charges for listing apps through its operating system. Android has a large customer base on the platform and earns from the use of the Android platform in mobiles. Manufacturers also pay for Google default apps for new mobiles. The company’s 2011 acquisition of Motorola for $12.5billion had helped it to operate in the meta-market through switching strategies.
Brand equity – Android Marketing Strategy
The Android platform is open-source Android, but the trademark by Google Inc. has issued guidelines for developers to follow from time to time.
It has taken several steps to get developers to sign up for its platform. These include Google play awards and praises for outstanding Android applications every year, seminars & conferences & community-building exercises to help Android developers.
Competitive Analysis – Android Marketing Strategy
The most downloaded app in the world has assisted people to personalize their digital lives and make it more user-friendly through various media, including TV, Watch, Tablets, Automobile, or enterprise solutions.
The advent of technology and its customization in all spheres of life has led to more companies listing their apps on the Android platform. In contrast, there are only a few companies that have listed iOS apps. This gives Android an advantage over iOS.
Market Analysis – Marketing Strategy of Android
There are only two major players in the Android market Apple IOSs and Android operating systems.
Android holds more than 70% market share worldwide, while iOS has a mere 20 % share of the market. Android apps are growing in popularity and acceptance on the mobile phone market at a rapid pace.
The iOS market share is low compared to Android’s in the developed markets. However, the reverse is true where Apple’s iOS is leading.
Customer Analysis – Android Marketing Strategy
Android customers are technology lovers; both retail and enterprise customers who use various solutions from the company, whether they are in mobile telephony or entertainment.
It acts as an operating system, allowing consumers to connect with the virtual world and other users or businesses in real-time. It is used by more than 2,000,000 people each month.
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