Marketing Strategy of China Mobile

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Marketing Strategy of China Mobile – China Mobile Marketing Strategy: The company has a huge number of mobile customers on its base as well as 312 million 4G service clients within China, China mobile is the leader in the voice and data business sector. It is the most significant 4G operator worldwide, serving over 115 countries using the value-added services of international Roaming. The use of improved broadband wireless services that have seen it achieve a 30 percent increase in wireless data revenues in 2015. This is in comparison to the year 2014.

Marketing Strategy of China Mobile

Marketing Strategy of China Mobile

China Mobile Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of China Mobile? Let us discuss.

Segmentation, Targeting, Positioning – China mobile Marketing Strategy

Marketing Strategy of China Mobile

China mobile employs psychographics and demographic segmentation variables to meet the requirements of its technologically-savvy customers.

It employs a combination of differentiated and targeted techniques to offer services such as value-added services, Wireline Broadband service for corporate and retail customers, for example.

In the context of the socio-cultural as well as economic growth of China business of data traffic has grown by a significant percentage which is the reason China Mobile has reinvented its business to be more of a 4G LTE and wireline data provider, rather than just a communications network provider.

China Mobile Mission Statement

“Not available”

China Mobile Vision Statement

“Not available”

China Mobile Tagline

“Not available”

Competitive Advantage – Marketing Strategy of China Mobile

China mobile operating from a home country have the knowledge and a better understanding of the demographics and economic conditions of the country which is making them successful as compared to its peer companies operating in the country.

A diversified product/ service portfolio is helping the company in maintaining long-lasting relationships with customers thereby decreasing the cost of customer acquisition.

Having more than 20000 proprietary outlets across the different regions of China is one of the competitive advantages that China mobiles have over other players.

BCG Matrix – China Mobile Marketing Strategy

Its Voice services, mobile services, and mobile data businesses are Stars as China mobile is the leading player in the Chinese market, it has a dominant position in all the business verticals it is present into.

Distribution Strategy – Marketing Strategy of China Mobile

China mobile is using various delivery channels to make its services available to its end customers. 20k proprietary retail outlets, the internet, apps, network coverage, and infrastructure capabilities are helping the company is speeding up its services to the end customers.

Brand equity – China Mobile Marketing Strategy

China Mobile has strengthened its research & development and cultivated a culture of innovation which has helped the company in being ahead of its peers. Although the market is overcrowded with a large number of service providers due to which there is competitiveness in the tariffs rates but the companies in this industry are making a profit with robust data services networks and quality customer care services.

Competitive Analysis – Marketing Strategy of China Mobile

China Mobile has strengthened its research & development and cultivated a culture of innovation which has helped the company in being ahead of its peers. Although the market is overcrowded with a large number of service providers due to which there is competitiveness in the tariffs rates but the companies in this industry are making a profit with robust data services networks and quality customer care services.

Market Analysis – Marketing Strategy of China Mobile

China Mobile is the leading 4G network service provider in China with a 63% market share. While other companies like Airtel, Vodafone, MTN, and many others are finding it hard to sustain themselves in the competitive market which is dominated by domestic players.

Customer Analysis – China Mobile Marketing Strategy

Customers of China Mobile consist of people from different age groups who are eager to connect with others through mobile telephony as a means of communication.  It also caters to the growing needs of corporate customers by providing them with wireline services, dedicated line services, and digital services.

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