Marketing Strategy of Dunkin donuts: The world’s most renowned quick-service restaurant chain (QSR) operating under franchise models includes more than 11000 outlets across the globe as part of Dunkin Brands. under the umbrella brand Dunkin Brands.
At 65 years old, Dunkin’ Donuts has established itself as the nation’s favorite doughnut brand that serves coffee as well as baked items and other drinks.
Dunkin donuts At A Glance – Marketing Strategy of Dunkin donuts
Company : Dunkin’ Brands
CEO: David Hoffmann
Founder: William Rosenberg
Year founded: 1950
Headquarters: Canton, Massachusetts, United States
Annual Revenue: US$1.37 Billion
Profit | Net income: US$487.8 Million
Number of employees : 1200
Products & Services: Baked Goods | Hot Beverages | Iced Beverages | Frozen Beverages | Sandwiches | Soft Drinks
Website: Dunkin’® Coffee (dunkinathome.com)
Dunkin donuts Competitors
Competitors: McDonald’s | Burger King | Domino’s Pizza | KFC | Subway | Starbucks | Taco Bell | Chipotle | Wendy’s | Pizza Hut | Papa John’s Pizza | Panera Bread
Marketing Strategy of Dunkin donuts
Dunkin donut’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Dunkin donuts? Let us discuss.
Segmentation, Targeting, Positioning – Dunkin donuts Marketing Strategy
Dunkin doughnuts utilize geographical segmentation techniques to meet the demands of consumers in more than 40 countries.
It utilizes the same targeted approach to make the same menu accessible worldwide regardless of geographic borders.
Donuts from Dunkin have established itself based on the type of product it offers within its collection.
Dunkin donuts Mission Statement
“To be the leading provider of the wide range of baked foods & beverages”
Dunkin donuts Vision Statement
“To be always the desired place for great coffee beverages and delicious complimentary donuts & bakery products to enjoy with family and friends”
Dunkin donuts Tagline
“Get your mojo back”
Competitive Advantage – Marketing Strategy of Dunkin donuts
The fact that they are an industry-top market share in this segment and maintaining it for a long time is laudable. Dunkin Donuts has been an industry market leader in flavored muffins, coffee, and doughnuts.
A strong firm parent corporation: Dunkin Brands Group Inc. has two brands, namely Dunkin Donuts and Baskin Robbins within the group company that is split into four businesses.
Dunkin’ Donuts U.S., Baskin-Robbins U.S, Dunkin’ Donuts International, and Baskin-Robbins International.
100% franchised model:
The group has 19000+ outlets that are 100% franchised. This assists the company in its efforts to manage its operating costs and generate profits in the form of royalty payments.
BCG Matrix – Dunkin donuts Marketing Strategy
It is said that Dunkin Donuts is the market leader in the field it is in, and that’s why it’s the main player in BCG’s matrix. BCG’s matrix.
Distribution Strategy – Marketing Strategy of Dunkin donuts
With its presence in 42 countries and more than 3300 restaurants, the company has assisted the company to reduce its dependence on the U.S market and earning revenue through emerging Asian markets.
When it comes to sourcing ingredients, franchises can source the ingredients independently, subject to compliance with the standards of Dunkin’s while many franchises source their doughnuts from a third-party vendor in the market.
Brand equity – Dunkin donuts Marketing Strategy
For the 10th time in a row, the brand Dunkin was recognized by the industry as the top brand in terms of consumer engagement within the out-of-category of home-brewed coffee. Dunkin donuts, being the market leader in a few areas has assisted the company in promoting its menu items on digital and social media, which led to increased awareness and an average sales per customer.
Competitive Analysis – Dunkin donuts Marketing Strategy
Dunkin Doughnuts compete in (QSR) fast service restaurant segments of the fast-food industry.
It is competing with diverse fast-food chains like convenience stores, restaurants, and others that operate in the field of muffins, doughnuts and ice cream, coffee, and so on.
Market Analysis – Marketing Strategy of Dunkin donuts
The market for fast-food chains is crowded, with a huge number of companies eating each other’s share. Because this business is in the quick service restaurants and that operates on a franchise model the risk of entry and exit is on the franchise and the cost of operating is very low. Companies like Teco bell, Tim Hortons, Mac-Donalds, Burger King, Wendy’s, etc. have a place in the market.
Customer Analysis – Dunkin donuts Marketing Strategy
The customers of Dunkin Donuts are younger and middle-aged people who enjoy eating out in fast food establishments. The majority of customers at Dunkin Donuts are college or high school students.
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