Marketing Strategy of Oracle – Oracle Marketing Strategy: Oracle Corp. was founded in 1977 by Lawrence J. Ellison, Robert Nimrod Miner, and Edward A. Oates. Headquartered in California it has emerged as an IT giant employing more than 135000 people (2016 data) consisting of developers, engineers, consulting experts, and support personnel worldwide.
Oracle is a computer technology corporation best known for its software products and services like Java. Through the company’s four main business segments—cloud and license, hardware, and services—Oracle sells its cloud-engineering services and systems and database management systems. Oracle is known as a global leader in enterprise software and IT solutions. Itas cloud computing and database packages are well-known throughout the industry, but the company also has relied on an aggressive acquisition strategy to bolster its portfolio.
Oracle At A Glance – Marketing Strategy of Oracle
Company: Oracle Corporation
CEO: Larry Ellison
Founder: Larry Ellison | Bob Miner | Ed Oates
Year founded: 16 June 1977, Santa Clara, California, United States
Headquarters: Austin, Texas, United States
Annual Revenue: US$40 Billion
Profit | Net income: US$13.75 Billion
Number of employees: 132,000
Products & Services: Infrastructure | Analytics | Autonomous Database | Application Development | Applied Advanced Technologies | ERP—Financials Cloud | HCM Cloud | SCM and Manufacturing Cloud | Customer Experience Cloud | Analytics Cloud | EPM Cloud | Data Cloud | Communications Security Shield Cloud
Oracle Fun Facts: Larry Ellison, the founder of Oracle, owned several aircraft and two military jets whiles a licensed pilot himself.
Marketing Strategy of Oracle
Oracle’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is the Marketing Strategy of Oracle? Let us discuss.
Segmentation, Targeting, Positioning – Oracle Marketing Strategy
Segmentation assists us in understanding the diverse types of customer profiles along with their wants and preferences. Oracle employs the use of demographic and geographical segmentation strategies.
Oracle’s customers Oracle comes from a variety of industries and come from various sizes Oracle employs a differentiating targeting method.
It is an IT company that provides a variety of interconnected IT solutions and services to its clients. The user benefit position is a strategy used by Oracle. is utilized by Oracle.
Oracle Mission Statement
Oracle Vision Statement
“It is the Information Company”.
Competitive Advantage – Marketing Strategy of Oracle
The Database Management System: Oracle is believed to be the pioneer in managing databases. It is integrating it into cloud services to assist customers with securing, retrieving, and manipulating information. There were 3,10 1,000 database users at the time of writing in March 2016.
Research and development: Company is continuously increasing its research as well as developing activities year on year. In the year 2016 Oracle spent $5.8 billion as compared with $5.5 billion for 2015, 2015, and $5.2 billion in 2014 for research and development in order to expand its collection of offerings as well as create new technologies.
Strategic Partnerships and Alliances: Partnerships, as well as joint ventures, have assisted the company to expand its operations to around 145 different countries worldwide. Some of its most successful alliances and partnerships include Wipro Technologies, People soft, Bharosa, Log fire, and Netsuite. There are more than 25000 global partners.
BCG Matrix – Oracle Marketing Strategy
Oracle operates in three business segments, namely cloud, application, and platform services.
Its platform-based hardware and business, as well as software/application cloud-based services, are the stars of BCG’s matrix. BCG matrix but its cloud-based services business isn’t yet fully developed and faces fierce competition from companies such as Google, Amazon, and others. Therefore, it’s a red flag within the BCG matrix.
Distribution Strategy – Marketing Strategy of Oracle
Oracle’s products and services Oracle is advertised and sold through indirect and direct channels to organizations of various sizes, and diverse industries including educational institutions, and government organizations. The geographical coverage of Oracle aids in drawing upon the technical and business expertise of the world’s workforce. It also provides insights into the economic developments in the field and stability in its business and revenues.
Brand equity – Oracle Marketing Strategy
It was listed as 16 on the world’s most valuable brand list in Forbes magazine. It is also ranked 82 on the Forbes 2000 list. The giant IT brand is valued at $ 168.9 billion at the time of writing in May 2016 (based on the market capitalization). Offering a wide range of customers through its IT software and hardware solutions has contributed to the growth of the awareness of its customers (TOMA).
Competitive Analysis – Oracle Marketing Strategy
The industry is an environment for competition for customers who make up the business and is influenced by the ways that companies expand, acquire, and offer customers technology according to the changing needs of customers. needs. Oracle competes with firms like International Business Machine (IBM), SAP, Hewlett-Packard, Intel, Amazon.com, salesforce.com, and Infosys in one or more of the product or service areas.
Market Analysis – Marketing Strategy of Oracle
The IT sector is overcrowded with many small and big IT companies. Factors like service and product suites and strategic alliances and partnerships, the critical analysis of the needs of customers as well as Scalability TCO (total costs of ownership) to clients as well as volatile emerging economies as well as government regulations, automation in the IT industry, and labor costs affect the business operations of companies operating in this sector.
The integration of processes across different parts of the value-added process is one of the needs of the moment for IT-related companies.
Customer Analysis – Oracle Marketing Strategy
Oracle’s customers Oracle are those who are looking for less TCO as well as integration of processes to ensure the effective maintenance of hardware and software functions of the business. The customers of Oracle vary from small businesses to multinational organizations to government institutions. Oracle integrates hardware, software, and cloud-related services for the customer within an IT setting to assist and manage the customer efficiently.
Oracle has served more than 4,00,000 customers around the world through its models of deployment that meet the requirements of customers.
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