Mazda Marketing Mix – Marketing Mix Of Mazda

Mazda Marketing Mix: Mazda Motor Corporation is simply referred to as Mazda and is of Japanese origins. It is a publicly traded company founded in 1920 by its founder Jujiro Matsuda. Mazda is associated with the automotive industry and deals in manufacturing and marketing engines, light trucks, and automobiles. In 2011, it was ranked 15th in the world as the biggest automaker in production. It faces competition from companies like

Marketing Mix Of Mazda

Marketing Mix Of Mazda is brand-based. In Marketing Mix Of Mazda, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Mazda Marketing Mix. Below is the detailed Marketing Mix Of Mazda.

Let’s talk about Mazda Marketing Mix.

Mazda Main Competitors

  • Hyundai Motors
  • Honda
  • Nissan Motors
  • Toyota

Mazda official website:

Product in the Mazda Marketing Mix:

Mazda Marketing Mix

Mazda is the only company worldwide to use Wankel-engine in its vehicles. It is a manufacturer and marketer of passenger and commercial vehicles like sedans, Hatchbacks, and Sports cars. Mazda guarantees a thrilling performance because of the latest technology usage. In 1931, it introduced the Mazda-Go truck and shifted its operations from machine tools to manufacturing vehicles.

During Second World War, it manufactured weapons for the army. In 1958, Mazda launched Mazda Romper, a 4-wheel Light-truck; in 1960, Mazda R360 Coupe, its first passenger car with a 2-door. It was followed by a 4-door Mazda Carol 600 in the year 1962. Later it entered Canadian and US markets with luxury and high-performance vehicles. Its current product portfolio includes

  • Mazda6/Atenza – Station waggon and family sedan
  • Mazda3/Axela- Compact car
  • Demio – Supermini car
  • Scrum – Commercial van and Keicar minivan
  • Titan – Commercial-truck
  • BT-50 – Pick-up truck
  • Bongo – Commercial van
  • CX-9 – Crossover SUV /Full-size SUV
  • CX-5 – Compact crossover SUV
  • CX-4 – Compact crossover SUV
  • CX-3 – Compact crossover SUV
  • MX-5/Roadster – Sports Convertible
  • Flair crossover – Keicar crossover
  • Flair waggon – Keicar minivan
  • Flair – Keicar minivan
  • Carol – Keicar

Place in the Mazda Marketing Mix:

Mazda is a global company with an international presence in several countries like the United States, South Africa, Canada, and Japan. Its headquarters base is Fuchu, and the largest single-site production facility is at Hiroshima in Japan. Its overseas operations through production facilities have spread over countries like Thailand, Mexico, South Africa, Kenya, Iran, and China.

Its R&D facilities are equipped with the latest and modern technology and are situated in Hiroshima and Yokohama in Japan. The main offices of Mazda are in Hiroshima, Osaka, and Tokyo in Japan and countries like the US, Canada, Mexico, UK, France, Germany, Austria, Portugal, China, Australia, Italy, Switzerland, and Spain.

It has a strong distribution network that includes the services of dealers and suppliers. Vehicles are displayed in showrooms where it is easy for a customer to make a personalized choice after going through its pros and cons. Showrooms also provide test drives so that a customer can perceive its suitability.

Price in the Marketing Mix Of Mazda:

Mazda Marketing Mix

Mazda has targeted urban youth as its target customer from the upper and upper-middle-class sections of society. It has a team to evaluate its production costs, margin profit, and the amount a buyer is willing to shed on a product before implementing a pricing policy. Mazda faces stiff competition from several companies and has decided to maintain competitive prices for its high-quality products. It has a diversified product portfolio and has kept variable prices for its models depending upon the segment it belongs to. This gives it a pricing edge over other rival brands. Reasonable and affordable prices have helped Mazda attain a larger market share in the price-conscious and competitive market.

Promotions in the Mazda Marketing Mix:

Mazda promotes its brand in auto shows, trade shows, and social media platforms. It has participated in several events and sports to increase its brand awareness. Mazda sponsors professional teams like Hiroshima Toyo carp, ACF Fiorentina, and North Melbourne Football Club.

It was also a sponsor for Laguna Seca and Western New York Flash. Some of its popular ad slogans are Experience Mazda; The more you look, the more you like; Passion for Road, and It just feels right. Its Zoom Zoom ad campaign has become very popular and can be seen along with other ads on television, radio, in magazines, newspapers, and hoardings in populated places.

This is the Marketing Mix Of Mazda. Please let us know if you have additional suggestions to add.

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