Michelin Marketing Mix: Michelin is a part of the automotive industry and is involved in the production of tyres. It has French origin and was established in the year 1889 by co-founders and twins Andre Michelin and Edouard Michelin. It ranks among the top three positions in the world as the largest producer of tyres.
Marketing Mix Of Michelin is brand-based. In Marketing Mix Of Michelin, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Michelin Marketing Mix. Below is the detailed Marketing Mix Of Michelin.
Let’s talk about Michelin Marketing Mix.
Michelin Main Competitors
- Cooper Tyres
- Yokohama Tyres
Michelin official website: www.michelin.com
Product in the Michelin Marketing Mix:
Michelin is a well-known company that produces and sells tyres. In addition to the name Michelin, it is the proprietor of other tyre brands, including Tigar as well as Kimber. It also produces route maps in France and other locations such as the United States, Thailand, Africa, and European countries.
The maps are also available on the internet. Its wholly-owned company ViaMichelin provides digital mapping since 2001. It creates more than 400 million maps and routes each month on its website. Michelin is also famous for its green Guides for tourism as well as red travel Guides for hotels and restaurants. Michelin stars are given to restaurants that have exceptional cuisine and are considered to be a prestigious honor. It is famous for its inventions like the radial tyre, neural tyre, and removable tyres. Its portfolio of products collection includes
- Bicycle Tyres
- Motorcycles Tyres
- 2-wheeler Tyres
- Luxury Cars
- Passenger Car Tyres
- Tyres for SUVs
- Tyres for Buses and trucks
- Light Truck Tyres
- Heavy Duty Tyres
- Tyres for Aircraft
- Tires to Space shuttles
- Agricultural Tyres
- Earthmover Tyres
- Semi-finished products
Place in the Michelin Marketing Mix:
Michelin has expanded its reach across France to numerous countries around the world. The headquarters of Michelin is located in Clermont-Ferrand located in France. Michelin 2012 took part in the manufacture of 166 million tires. this was made possible by its sixty-nine manufacturing facilities in 18 countries, including Italy, Thailand, Brazil, Canada, the United Kingdom, the United States, Germany, Spain, and of course France.
Michelin offers a worldwide supply channel that provides services to retailers, wholesalers as well as warehouses, suppliers, and stockists. The tyres can be delivered to smaller retail outlets and showrooms. With the rise of online shopping, Michelin has launched its online store and sells its products to all regions of the globe. Additionally, it has connections and tie-ups ins with other stores to market its goods.
Price in the Marketing Mix Of Michelin:
Michelin boasts of its long-lasting and high-quality tyres. The prices for each region are slightly different because it is based on taxes the local government imposes and the manufacturing as well as supply costs to the region. Michelin has implemented an ambiguous price strategy for their products which is based on value. Because it produces a wide variety of products, it’s impossible to create an identical price policy that covers all of them.
The company has established various prices for different types of vehicles. For instance, off-road vehicle tyres are more than those used for vehicles on the road. Michelin is in a tough battle with other companies and has enacted the price-competitive approach to have a little advantage in these times of intense competition. The company has maintained its top quality, but it has reduced its profit margins by adopting the right price method. This has assisted the business to grow its sales and eventually generating more revenue.
Promotions in the Michelin Marketing Mix:
Michelin is recognized by its logo and mascot Bibendum which is also called Michelin Man. It has been active on a variety of occasions in sports and events. Between 1972 and 2008, the company took part in MotoGP and won almost 360 wins. It also took part with Brabham in Formula One and won Formula One Driver’s Championship alongside McLaren along with Brabham.
Michelin is also involved in races such as the American Le Mans Series, 24 Hours of Le Mans, and the European Le Mans Series. Michelin has implemented an aggressive strategy for marketing to keep and expand its brand’s recognition within the market. marketplace. Apart from sports, the company has launched a variety of advertising campaigns which are featured in trade magazines, newspapers, and business magazines, as well as hoardings, television, and radio. Michelin also has ads through social media platforms, including its website as well as other shopping platforms. Michelin also takes part in trade fairs and events to promote its products.
This is the Marketing Mix Of Michelin. Please let us know if you have additional suggestions to add.
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