Odesk Marketing Mix: Elance-oDesk has been known as Up Work. It is a private business connected to the internet industry, and it is a web-based platform connecting people with companies rapidly. oDesk was established in 2003 by founders Stratis Karamanlakis and Odysseas Tsatalos. It was merged with Elance to create Elance-oDesk in 2013, and then in 2015, it was transformed into its current Up Work.
Marketing Mix Of Odesk
Marketing Mix Of Odesk is brand-based. In Marketing Mix Of Odesk, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Odesk Marketing Mix. Below is the detailed Marketing Mix Of Odesk.
Let’s talk about Odesk Marketing Mix.
Odesk Main Competitors
- Awesome web
Odesk official website: odeskwork.com
Product in the Odesk Marketing Mix:
Elance- oDesk is a platform for freelancing that caters to individuals, professionals, and business entities to collaborate and communicate effortlessly. It lets professionals work at a schedule and location suitable to their preferences. The company’s gateway can be used by clients to recruit, interview and collaborate with freelancers and agencies.
It’s utilized as a live-streaming platform for chatting. It is highly beneficial as it helps save time employed in hiring and finding needed freelancers. It is a great place to find jobs in software and app development, administrative support, business services, data engineering and science, and creative services, which include expressive writing and design. To ensure that freelancers provide fair billing at an hourly rate, the website offers a timesheet application that helps track time and takes photos when the freelancer is working.
Place in the Odesk Marketing Mix:
oDesk has expanded its reach to cover all countries in the world marketplace. The company’s headquarters is located in San Francisco and Mountain View in California. oDesk is the world’s biggest and most significant freelancer marketplace, with nearly three million jobs advertised daily on the website. It has registered between five and 12 million clients and freelancers, respectively, on its site.
Also, the Read Marketing mix of Indigo AirlinesUpwork has launched an app for mobile devices on iOS and Android along with an application that acts as a time tracker for Linux, OSX, and Windows. oDesk is now an open platform, and its reach is expanding beyond geographic boundaries. It is a thriving and competent workforce that includes individual contributors and employees connected to creating the best workplace.
Price in the Marketing Mix Of Odesk:
oDesk is a renowned website, as more than one billion dollars worth of jobs are advertised yearly on the site. It is a pay-per-click platform designed for commercial usage. The initial version of the company charged a fee of 10% per month for freelancers. However, in 2016, 3 4 May, it modified the cost procedure to adopt a variable rate of 5%-20 percent in sliding-service charges or fees.
From 21 June day of the year, the sliding-service fee is charged to freelancers. It is contingent on the total lifetime billings it receives for every client, with 20% of the cost billed to the customer for the first 500 dollars relating to every contract that ranges from 500.01 or 10,000 USD., 10 percent of total billings, as well as 5% of all charges to clients who have surpassed the 10,000 dollar mark. 2.75 percent of processing charges per transaction is paid by clients, while some can be eligible to pay an annual cost for the processing of just 25 dollars.
oDesk offers a variety of payment options for its customers, including banking transfers, PayPal, and credit cards. Using the escrow system offered by Up Work is also possible because it transfers funds to freelancers and agents within 6 days.
Promotions in the Odesk Marketing Mix:
oDesk has managed to establish a unique space on its own. To maintain its position and increase its reach in new markets, the company has employed a variety of methods of marketing to boost its brand’s recognition. The company has enlisted the help of social networks to build the brand’s recognition through LinkedIn, Facebook, Twitter, and other platforms. The business also depends heavily on word-of-mouth public relations as one person suggests it to another, and the chain continues. oDesk was the winner of numerous awards and accolades to recognize its efforts, such as the Fastest Growing Innovator award in 2011., and AlwaysOn Global 250 of the Top Private Companies in 2011 and 2012.
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