Oracle Marketing Mix: Oracle can be described as an unincorporated company involved in the software industry and cloud computing. It is a multinational business of American origin, with its headquarters in California within California in the United States. It was founded in 1977 by founders Ed Oates, Bob Miner, and Larry Ellison. In 2011 Oracle, as a percentage of revenue, was named the second largest in software production. Oracle is primarily a business-to-business company since its clients aren’t individuals but organizations and businesses.
Marketing Mix Of Oracle
Contents
Marketing Mix Of Oracle is brand-based. In Marketing Mix Of Oracle, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Oracle Marketing Mix. Below is the detailed Marketing Mix Of Oracle.
Let’s talk about Oracle Marketing Mix.
Oracle Main Competitors
- Microsoft
- SAP
- Hewlett Packard
- IBM
Oracle official website: www.oracle.com
Product in the Oracle Marketing Mix:
Oracle can adapt to the demands of its customers and also sells its products on the market to meet the needs of specific business houses. The company’s inaccessible hardware market could take its business in leaps and leaps. Marketing91 offers a complete array of quality products for businesses. It creates and sells hardware and software items and offers value-added services such as consulting, hosting, and financing. The services and the product kits of Oracles include:
Software –
- Oracle Database
- Middleware, including application server, content management, BPM, system integration, and business intelligence
- Oracle Secure-Enterprise-Search offers users to search file servers, databases, xmls, and business intelligence systems
- Oracle Beehive lets instant messaging, emails, and workspaces
- Applications
- Third-party Applications
- Enterprise management
- development software
- Operating Systems
Hardware –
- Sun Hardware-Range
- Oracle SPARC T-Series Servers
- Engineered systems
Services –
- Oracle Cloud
- Consulting
- Storage
- Network
Place in the Oracle Marketing Mix:
Oracle is positioning itself as a one-stop shop for all IT needs efficiently. It also offers quality products through acquisition policies. In 2010, Sun Microsystems was acquired by Oracle for an estimated $ 7 billion. Sun Microsystems has monopoly rights in connection to computer databases and is the primary cause of its higher costs and more significant revenue. The business also places a high value on technological advancement. It has created an impressive pool of talent, which is vital to propelling the company forward through its commitment and efforts. Oracle provides services to a wide area by employing 136,000 people trained professionally to meet the individual needs of each business quickly and efficiently.
Price in the Marketing Mix Of Oracle:
Pricing policies of all organizations are essential because it has an immediate influence on sales figures and, ultimately, on the revenue it earns. However, Oracle recognizes this since it doesn’t offer individual customer service and has the choice of implementing a more reasonable pricing policy. It works with other companies and has premium price guidelines on its services since they are top-quality and offer lots of value added through the solutions it offers and its services.
Oracle has also implemented a skimming pricing policy since it has advantages over rival businesses. Its products are genuine and high-end. Consequently, Oracle has chosen to earn the highest margins and profits from business transactions. Oracle also utilizes a Neutral approach and has its pricing policy generally constant throughout the year.
Promotions in the Oracle Marketing Mix:
Its motto Oracle describes the company and its primary values accurately. In the year 2010, it was both software and hardware designed to collaborate. In 2015, the company introduced an entirely new motto: Integrated Cloud Application and Platform Service. The company uses communications channels to promote its initiatives and has also benefited from assistance from sponsorships to keep its name at the forefront. Oracle Corporation creates and distributes a series of videos called Oracle ClearView as one of its promotional efforts.
In 2006, a 10-year agreement was signed with Oracle Corporation with Golden State Warriors, under which Oakland Arena will now be known under the title of Oracle Arena. The sailing group from Larry Ellison competes in competitions under the name of Oracle-Team America.
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