Panasonic Marketing Mix: Panasonic is an unincorporated public company that is headquartered in Kadoma, Japan. Established in 1918, the Japanese multinational firm is involved in the business of electronics as well as appliances for homes. Panasonic is a major player in the global market and is among the largest electronic goods manufacturers worldwide. It has made a reputation for itself through its association with the “Go Green” movement.
Marketing Mix Of Panasonic
Contents
Marketing Mix Of Panasonic is brand-based. In Marketing Mix Of Panasonic, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Panasonic Marketing Mix. Below is the detailed Marketing Mix Of Panasonic.
Let’s talk about Panasonic Marketing Mix.
Panasonic Main Competitors
- Canon Inc
- Toshiba
- Hitachi
- Sony
Panasonic official website: www.panasonic.com
Product in the Panasonic Marketing Mix:
Panasonic began its journey in the production of bicycle lamps that were sold through its National brand. Then, it began manufacturing electrical components and appliances such as electric irons and lighting fixtures. After the end of the conflict, Panasonic started its dealings with radio and its equipment, as well as bicycles. In 1961, the company began producing television sets, and today, it has been ranked as the fourth largest producer of television sets in the world.
The company currently offers its entire range of products and services under Panasonic. Panasonic. Panasonic offers a wide range of products and services within its portfolio related to home appliances, semiconductors, and electronic products. The company also entered the category of non-electronic products and services, such as home renovation services. The products from this renowned brand are listed below:
- Refrigerators
- Air conditioners
- Compressors
- Machines for washing
- Television
- lighting
- Personal computer
- Mobile phones
- Camera
- Audio Equipment
- Projectors
- Radio equipment
- Automotive electronics
- Systems of entertainment in-flight for airplanes
- Batteries
- Semiconductors
- Optical devices
- Electrical-components
- Electronic materials
- Bicycles
- Ventilation appliances like electric fans.
Place in the Panasonic Marketing Mix:
Panasonic began its journey from Osaka, Japan. Still, later, in World War II, it began operating various factories within its own country Japan and different other countries across Asia. In 1961, the company started selling televisions in the US and expanded into Europe. Panasonic has over fifty-eight subsidiaries with operations across many areas of the world.
In India, the brand began its operations in 1972. The owner of the business overhauled the sales process as well as the distribution structure of the company. The year was 1965. He established the sales network after reorganizing the sales policy completely. He created a direct division of transactions that bypassed the sales offices and created a brand-new credit system to be used for sales. Manufacturing units were given autonomous control and management, with the provision stores extended. The company also began an all-week program of five days that resulted in new ideas, better management, and improved overall performance. It helped to ensure the smooth operation of the business and set the foundation for all of its policies in the future.
The company’s operations are managed by the ” Domain Companies”, which have nine companies in total, including Eco Solutions, AVC Networks, Energy, Automotive Systems, and Appliances. It is Panasonic Automotive Systems is a manufacturer of audio equipment. It functions as a subcontractor, supplying different auto manufacturers. Panasonic Corporation in Europe operates through stores in Ireland and the United Kingdom. Panasonic Stores sell items exclusively under the brand.
The company also created Panasonic Electrical Works in Serbia to manufacture electronic gadgets. Presently, Panasonic Products are available in its stores, shopping malls, and other outlets through which the company has affiliations. You can also purchase on online shopping sites; the internet has been an important selling channel sell products.
Price in the Marketing Mix Of Panasonic:
Panasonic is a global brand that believes in high-quality products that can serve a worldwide market. The pricing policy of the company has always been straightforward. The company created its products to be affordable for families, and it has kept prices low. The company ensures that its products are accessible to all population segments due to its low-cost pricing policies. Therefore, the brand has adopted a fair Price Policy where the prices are reasonable rather than inflexible. The firm has tried different ways to reduce costs to get into the maximum amount of the market.
The company has maintained the minimum margin of profit that encourages higher sales figures and a maximum amount of revenue for the business. Numerous discounts during events also aid in reducing the cost of products and increasing revenues, as well as establishing a new customer client base.
Promotions in the Panasonic Marketing Mix:
Panasonic is a firm believer in large-scale advertising campaigns to highlight its brand and its many products and services. It has increased its marketing campaigns to improve the visibility of its brand in consumers’ minds. The company appointed the brand’s ambassador, the famous Brazilian soccer player ” Neymar Jr” as the brand’s ambassador. The company is part of the “Greener Electronics” movement that focuses on producing green products. The company’s slogan can be described as ” A Better Life and a Better World”.
Panasonic has opted for various partnerships to ensure its presence within the international market. The company has been a major sponsor of “Marco Reus”, a German footballer member of the “Borussia Dortmund Club”. Panasonic has also been the owner of “J.League”, which is a Japanese football team called “Gamba Osaka”. Panasonic is the official sponsor and sponsor of “Major League Soccer” and “The AFC Champions League”. It also served between 1981 and 1983 as the official shirt-sponsoring firm of “Nottingham Forest F.C”, an English club that plays football. In 2010 January 2010, Panasonic Brand signed an agreement for three years as a shirt sponsor to the “Indian National Team of Football” ” Indian National Team of Football”.
The brand also is a sponsor of “Toyota’s Formula One”. In 2007 the brand signed the deal to partner with “Hendrick Motorsports” and was made the technology partner. The brand also has agreed to sponsor the No24 car together with ” Jeff Gordo” for two events in 2014 as well into the year 2016. Since 1988’s “Seoul Olympics”, the brand has been among the sponsoring brands of”the ” Olympic Games”. In addition to sporting events, Panasonic has also encouraged professional filmmakers to lend them cameras for various projects. “Marianne” is a Swedish movie about horror was made using ” Panasonic Lumix DMC-GH1″ camera.
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