Pepsodent Marketing Mix: Pepsodent is a well-known brand that makes toothpaste and a toothbrush. In 1915, the Chicago-based Pepsodent Corporation introduced toothpaste to the American market. It’s regarded as one of the top brands in oral hygiene. It is based in India. The company ” Unilever” is the brand owner and introduced it in 1993 to meet consumer demands. In the personal care category, Pepsodent offers various solutions for oral health care that focus on customers’ particular requirements.
Marketing Mix Of Pepsodent
The Marketing Mix Of Pepsodent is brand-based. In Marketing Mix Of Pepsodent, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Pepsodent Marketing Mix. Below is the detailed Marketing Mix Of Pepsodent.
Let’s talk about Pepsodent Marketing Mix.
Pepsodent Main Competitors
- Oral B
Pepsodent official website: www.pepsodent.com
Product in the Pepsodent Marketing Mix:
Pepsodent is a well-known brand that the Worldwide Dentists’ Association recognizes. It ensures customer satisfaction because it combats germs within and around teeth. It’s also a great solution for sensitive teeth and gums that are bleeding. Pepsodent is designed to keep our gums healthy and teeth strong, protect against tooth decay, and keep your breath fresh. The toothpaste contains a digestive ingredient known as pepsin that aids in breaking down and digesting food deposited in the dental.
To combat the issue of various toothpaste brands, the company has made sure to keep each of its products original and distinctive. The company has taken measures to allow consumers to distinguish their products from their competition quickly. The brand has presented its product as a weapon against bacteria, focusing more on fighting the process than the result.
The Pepsodent varieties that are available on the market are:–
- Pepsodent Whitening combats the yellowing of teeth and turns their teeth to sparkle white.
- Pepsodent Germicheck to fight present bacteria
- Pepsodent 2 in 1 that offers double treatment.
- Pepsodent Gum Maintain healthy gums.
- Pepsodent Center Fresh to maintain fresh breath
- Pepsodent Kids come in three different variations: pink Barbie; Tom & Jerry, which is orange-colored; and Superman, which is blue.
- Pepsodent Sensitive to combat tooth sensitivity
To meet dental hygiene demands, the company also has added toothbrushes to the product kitties.
Place in the Pepsodent Marketing Mix:
Pepsodent has decided to establish and maintain an upscale and professional style to create an industry for its products. It has created an extremely organized distribution system to ensure that the products are readily available to customers. The products are manufactured at the company’s manufacturing facilities, and after that, they are shipped to wholesalers. The wholesaler will then ship the items to retailers who supply the products to various stores and showrooms. Consumers can buy these items because they are available in every corner and crevice. Because the distribution network of these products is vast and extensive, these products are readily available in both the rural and semi-urban markets.
Pepsodent is determined to develop a knowledge of the market, and consequently, they are always seeking ways to improve any issues in distribution channels. They have the support of the parent firm Unilever which makes it possible to ship their items to every region of the nation. They have huge warehouses to store and secure their products. They also have warehouses that are shipped to retail outlets according to requirements. They are sold in more than 80% of retail stores throughout India due to the prompt delivery.
Price in the Marketing Mix Of Pepsodent:
Pepsodent initially targeted urban consumers who were fearless in spending the extra cash to purchase high-end products. However, it has since gained traction in the rural market by offering affordable lower-cost packages. The company has adopted psychological pricing to grab the oral health market.
To keep tough competition at bay, they have decided to keep their prices sensible. They have a research group that collects data on demand for their products and pricing strategies used by their competitors. This helps them analyze and formulate their pricing strategies. They also employ an approach to compete where they decide on their selling price by analyzing the different cost factors and the amount of profit the business intends to make.
In the case of Pepsodent, the company has decided to start selling more products to increase sales. Thus, fair prices will enable purchasers to purchase the product quickly. This ultimately leads to greater profits.
Promotions in the Pepsodent Marketing Mix:
Pepsodent has enlisted the assistance of digital and social media assistance to advertise its campaign to its fullest capacity. This promotion strategy has proven successful as the company has earned the trust of its customers, and people are now able to identify Pepsodent as a quality brand.
It is vital to keep an eye on the competition since toothpaste comes in various forms on the market, and they are prepared to take advantage of any slip-up. To maintain the quality of their campaigns, they are constantly experimenting with their strategies for marketing. The primary target market is females, the main decision maker within an Indian household, and the male adult who provides the bread for the family.
In 2002, the pepsodent packets included a gauge that could inform the customer of the efficiency level in the use of toothpaste. Certain of their marketing campaigns are very educational, emphasizing the importance of brushing their teeth before bed. The company also has launched small packages to be used in rural markets and even has partnerships with hotel chains and schools to advertise and sell its products. The company has also launched free trial packs that last for 10 days. In some instances, programs were announced whereby the 200 grams. Pack included a free 50 grams. Pack at the same cost.
In other cases, gifts like dummy motorcycles were given out with Pepsodent pastes. At one point, the Pepsodent toothbrushes were distributed along with kinds of toothpaste. To make trendy advertisements, the company came up with memorable taglines. A few of its most famous taglines include ” My toothpaste fights 10″, ” Makes your teeth whiter,” ” Freshness outside inside,” as well as ” DSS nahi to bas nahi.” Pepsodent has several celebrities as brand ambassadors. The actor Shahrukh Khan has been closely linked with their ads.
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