Pidilite Marketing Mix: Pidilite Industries Limited often called Pidilite. Pidilite is a publicly traded business of Indian origin and was established in 1951. Its founder was. Pidilite is associated with the Industrial Products industry as it is involved in specialty and consumer chemicals. It is the market leader for building chemicals, colorants for a hobby, polymer emulsions, adhesives, and sealants.
Marketing Mix Of Pidilite
Marketing Mix Of Pidilite is brand-based. In Marketing Mix Of Pidilite, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Pidilite Marketing Mix. Below is the detailed Marketing Mix Of Pidilite.
Let’s talk about Pidilite Marketing Mix.
Pidilite Main Competitors
- BOC India
- Tata Chemicals
Pidilite official website: pidilite.com
Product in the Pidilite Marketing Mix:
Pidilite is a multi-national corporation that is involved in the production and selling of glues. It offers a variety of brands, such as
- Fevi Stick
- Hobby Ideas
Pidilite has a broad portfolio of products that includes
Consumers and Craftsmen Products
- Finishes for wood and painting Wood-top coatings and masking tapes
- Fabric care – Stain remover as well as fabric whitener
- Membrane-based construction chemicals: Performed membranes that are liquid-applied integral waterproofing, and general waterproofing
- Automotive – Fluids, coolants, and cleaners
- Art and stationery materials Tapes that are easy to tear glue droplets, glue for decorative purposes, and markers
- Sealants and adhesives Fevistik glue drops, white glue, contact glue, and all-purpose glue
Industrial Specialty Products
- Industrial resins Flocking and Abrasives
- Pigment powders, Paints, and colorants
- Textile chemicals – Thickeners dispersions of pigment, binders Fixer, and discharging agents
- Footwear – Speciality items such as cleaners, hardware, and hardware, and primers
- Leather chemicals – Fungicides and bactericides, degreasing agents, and dispersing-cum-wetting agents
- Industrial adhesive – Dry laminate similar to Pidicryl FF103 HP
Place in the Pidilite Marketing Mix:
Pidilite has expanded its reach all over the nooks and corners of India. Its headquarters are located in Mumbai, situated in Maharashtra. There are several manufacturing facilities in Kala Amb, Baddi in Himachal Pradesh, Vapi in Gujarat, and Mahad in Maharashtra. Pidilite’s popularity has spread across various countries, and it has established international operations in the Middle East and Brazil through subsidiaries and manufacturing facilities in UAE, Thailand, Egypt, and Bangladesh. Pidilite’s products are offered across Bangladesh, Sri Lanka, Indonesia, Egypt, the United Kingdom, the United States, Singapore, Thailand, China, South Africa, UAE, and Ghana.
Pidilite is a well-established R&D department that assists in developing innovative products for the company. It also has a wide distribution network comprising the services of warehouses, wholesalers, logistic companies, distributors, and retailers to get to consumers via hypermarket supermarkets, discount stores, and convenience shops.
Price in the Marketing Mix Of Pidilite:
Pidilite is a leader in its field, with M-Seal and Fevicol making up more than half of its revenue. It targets masons, plumbers, builders, homemakers, and carpenters as potential clients. The cost of its manufacturing depends on fluctuating prices for crude oil and petroleum. Also, it faces fierce competition from other brands. Pidilite is a high-quality brand and has embraced an approach to pricing based on penetration, as it wants to cover all corners of India. Pidilite has also implemented a competitive pricing strategy to compete with the prices of competitors’ brands.
Promotions in the Pidilite Marketing Mix:
The tagline for Pidilite can be described as the creation of Bonds and is a perfect description of the company. It has employed various marketing strategies to boost its visibility in the marketplace for consumers. Pidilite has launched ads in print and electronic media through newspapers, magazines, billboards, radio, and popular TV channels. The company also posts ads on social media platforms like its website and other shopping websites, such as Facebook, Twitter, and YouTube. Pidilite is aware of the effects of an endorsement from a famous person on the perception of the common populace. It has enlisted Indian star Amitabh Bachchan to act in the commercials for Dr. Fixit and serve as its brand ambassador.
It has hosted creativity contests for scholars and students, such as the International Creative Contest, with participants ranging from 800,000 and 3,000 in the case of students and schools, respectively. The brands its sub-brands are associated with have received numerous distinctions and awards for their products and services. Best Ambient Media for 2013-14, the buzziest Brand 2014 1st place on Consumer Products, and Zee Business Brand Excellence Award were won by the number one brand Fevicol.
This is the Marketing Mix Of Pidilite. Please let us know if you have additional suggestions to add.
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