RC Cola Marketing Mix: Royal Crown Cola is commonly known as RC Cola. This is an alcoholic soft drink that is associated with the beverage industry. RC Cola was founded in 1905 under the leadership of its creator Claud A. Hatcher. Its long-lasting, revolutionary history has helped make it one of the most sought-after brands within the drink industry. RC Cola is part of the parent company Plano and a member of the Dr. Pepper Snapple Group.
Marketing Mix Of RC Cola
Marketing Mix Of RC Cola is brand-based. In Marketing Mix Of RC Cola, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing RC Cola Marketing Mix. Below is the detailed Marketing Mix Of RC Cola.
Let’s talk about RC Cola Marketing Mix.
RC Cola Main Competitors
- Thumbs Up
- Mountain Dew
RC Cola official website: www.rccolainternational.com
Product in the RC Cola Marketing Mix:
RC Cola is one of the most famous and recognizable brand names in the beverage industry, which has been on the market for over a hundred years. This drink has a cola flavor that has a fresh and fresh taste.
RC Cola is available in various sizes and packages, that include glass cans, bottles, and pet bottles that come in sizes of 2 liters, 1.5 Liters, 200 ml, and 1. It’s associated with various unique options, such as the original 16-ounce soda, the first caffeine-free soda, and the first canned soda. It was the first drink company to introduce its diet cola on the mainstream market and the first brand to conduct taste tests at a national level. RC Cola has launched several varieties of its products throughout the years. The most well-known products are listed below:
- RC Cola
- Light RC Cola
- Royal Crown Mixers
- RC Orange
- RC Cloudy Lemon
- RC Upper Ten
- Diet-Rite Cola
- RC Cola Lemon
- RC 100
- RC 100 Sugar-Free
- Cherry RC Cola
- RC Draft Cola
- RC Cola Edge
- RC Cola Zero
- RC Kick
- RC Dra-Cola
- RC Ten
- Diet RC Cola Lemon
- Diet Cherry RC
- Diet RC Cola
Place in the RC Cola Marketing Mix:
RC Cola was first introduced in Georgia on American soil. From there, it expanded its presence to a variety of countries around the world, including the Philippines, Iceland, Thailand, Bangladesh, India, and Estonia. Several manufacturing facilities allow it to develop innovative products. RC Cola has a strong distribution network that comprises manufacturing facilities, warehouses, and distributors, as well as efficient logistics, sales offices as well as administrative offices, and sales representatives to ensure that the products are easily accessible to consumers via hypermarkets, supermarkets, discount stores, and corner shops, convenience stores and food stores, cafes and fast-food eateries as well as restaurants.
Price in the Marketing Mix Of RC Cola:
RC Cola has targeted every part of society, starting with the all-age group, including teenagers, adults, and kids, as its primary clientele. The brand has been marketed as a drink for everyday consumers. RC Cola has been interested in gaining market share by entering additional markets.
So, it has decided to adopt an approach to pricing for penetration that allows it to gain access to both the general consumer markets in urban areas and unchartered regions in the rural sector. It is facing stiff competition from two brands in the marketplace for consumers. The company has instituted competitive pricing and has kept its prices at similar rates as those established by competitors to make its prices appear reasonable and affordable to consumers.
Promotions in the RC Cola Marketing Mix:
RC Cola has consistently advocated for advertisements and celebrity endorsements to increase brand recognition. In the 1930s, it introduced a campaign with the tagline The Season’s Best. In the 1940s, a magazine advertisement appeared with the famous actor Lizabeth Scott and the tagline RC is the best tasting according to Lizabeth Scott. The campaign also enlisted celebrities such as Lucille Ball, Shirley Temple, Joan Crawford, and Bing Crosby.
RC Cola regularly entered into sponsorship agreements with New York Mets in the 1970s, 1960s, and 1980s. Later, advertisements were broadcast on TV, and a commercial starred Tom Seaver and his wife, Nancy. RC Cola sponsored Marco Andretti during IndyCar Series 2012 and 2013. Advertisers brand their brand through radio, television, newspapers, magazines, billboards, and other billboards. Social media platforms such as YouTube and Facebook can stay in the spotlight. In its promotion marketing, RC Cola participates in numerous events and showcases its products through free tastings.
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