Renault Marketing Mix: Renault is a multi-brand label global company closely associated with the automotive industry since it offers automobiles. This privately limited business with French roots was founded in 1899 by the co-founders and brothers Fernand and Marcel Renault and Louis Renault. In 2016 the company was ranked ninth on the planet as the most significant automaker according to production capacity. It has entered into an alliance deal that is the fourth largest automobile sector in the world and is known as Renault-Nissan-Mitsubishi Alliance.
Marketing Mix Of Renault
Marketing Mix Of Renault is brand-based. In Marketing Mix Of Renault, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Renault Marketing Mix. Below is the detailed Marketing Mix Of Renault.
Let’s talk about Renault Marketing Mix.
Renault Main Competitors
- Hyundai Motors
- Nissan Motors
- Tata Motors
Renault’s official website: www.renaultgroup.com
Product in the Renault Marketing Mix:
To face the challenges of the future face-to-face, Renault has developed a portfolio of collections that should be admired. It manufactures automobiles and vans and is also known for producing auto rail, bus tanks, trucks, and tractors for many years. Renault is present across the markets with its brands Alpine, Renault Samsung Motors, Dacia, Lada, and Renault. The latest models that are available with debut years include:
- Renault Dokker in the year 2012
- Renault Traffic
- Renault Master
- Renault Zoe in the year 2012
- Renault Twizy in 2012
- Renault Twingo III in 2014
- Renault Talisman in the year 2015
- Renault Symbol in 2012 and was later renamed Dacia Logan
- Renault Scenic III in 2009 and then again in the year 2013.
- Renault Scala in 2012
- Renault Safrane II in 2008
- Renault Pulse Renault Megane IV in 2016
- Renault Kangaroo Express
- Renault Kwid in 2015
- Renault Koleos in 2007 and later in 2013
- Renault Kangoo II in 2009 and in 2013
- Renault Kadjar in 2015
- Renault Fluence in 2010
- Renault Espace V in 2015
- Renault Duster Oroch in 2015
- Renault Latitude in 2011
- Renault Clio IV in 2012
- Renault Captur in 2013
- Renault Alaskan in the year 2016
- Renault Duster in 2009
- Renault Logan in 2004
- Renault Sandero in 2008
- Renault Lodgy in 2012
Renault is recognized for its many breakthroughs, which include
- Louis Renault was credited with an automatic drive gear in 1899.
- The company launched Renault 8 in 1963 as a serial vehicle that was one of the first equipped with disc brakes on four wheels.
- The brake distribution device that ensures total adherence was first invented by Renault in the year 1980.
- In 1988 the company developed an instant system to provide location and weather information. It was named CARMINANT.
Place in the Renault Marketing Mix:
Renault is a global company and has extended to a variety of countries around the world, including countries like the United States, France, India, United Kingdom, Germany, Switzerland, Spain, Portugal, Poland, Luxemburg, Italy, Ireland, Czech Republic, Belgium, Austria, and Russia.
Renault has set up manufacturing facilities and design centers, most of them in its home region of Europe, to lower costs. Seventy-five percent of its manufacturing facilities are in Europe. The remainder is across Eurasia, Africa, Asia-Pacific, the Middle East, and America in areas such as Moscow, Chennai, Tangier, Le Mans, Sao Paulo, and Los Andes. Its headquarters are located in Boulogne-Billancourt, France.
Renault has created its primary research and development center, The Renault Technocentre, located in Guyancourt, with over 8000 employees. It is a reputable and efficient distributor network that includes dealers’ services that help the company distribute its products worldwide.
Price in the Marketing Mix Of Renault:
At the close of the financial year, Renault posted its revenues and net earnings of 58.77 billion euros and 5.21 billion Euros. It targets younger executives, family members, and business people as its primary clients. The company has built itself as a company that provides a broad range of products that will fit the needs of each customer.
It has set up a research team who carries an extensive market analysis regarding consumers’ preferences for spending, spending habits, market position, and competition and pricing before making its own choices. It is handled with care to ensure that the business can make the correct decisions.
Renault has been able to harness its expansion on the international stage through a reasonable price policy. It has a wide-ranging market and therefore has implemented a comprehensive price strategy based on the region, products, and competition.
The vehicles at the beginning are segmented into various categories, so it is simple to recognize the market it is a part of. Every single product is clearly defined in its price range. The company is amidst intense competition from various brands and has adapted the price strategy to match the competition. It has maintained its production costs in line with rates set by its other brands, ensuring its prices appear reasonable to the average consumer. Renault is seen as a quality brand in the marketplace for consumer goods.
Promotions in the Renault Marketing Mix:
Renault has implemented a comprehensive marketing strategy and has used all marketing tools to increase brand awareness. It has launched its advertising campaigns in magazines, billboard hoardings, motor shows, hoardings rallyings, and public displays. The brand is aware of the significance of social media and provides all product information, advertisements, and other pertinent details on its official website.
Renault has served as a key advertiser and sponsor of rallies, events, and racing. Renault won the European Rally Championship in 2005, 2004, 1999, 2005, and 1970. Its vehicles received the European Car of the Year award in 2005, 2003, 1997, 1991, 1982, and 1966. The company has also won a number of awards at the national level in countries such as Denmark, the United States, Ireland, Australia, and Spain. Renault has received the Autobest Car of the year awards for its vehicles Symbol, Logan, and Duster.
It has entered into a variety of sponsorship agreements. It has a 3-year contract with the Australian Football League as a Port Adelaide Football Club sponsor. Renault was a patron of the BFI London Film Festival, Marrakech Film Festival, Venice Film Festival, and Cannes Film Festival. Renault has actively participated in CSR initiatives by promoting the safety of its roads and educating students through scholarships.
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