Royal Dutch Shell Marketing Mix – Marketing Mix Of Royal Dutch Shell

Royal Dutch Shell Marketing Mix: Royal Dutch Shell plc is called Shell. It is associated with oil and gas as it is involved in the energy industry. Royal Dutch Shell is a public limited company of British-Dutch origin. This multinational corporation is known as being among the supermajors. It was established in 1907, the merger of Shell Trading and Transport Company from the United Kingdom to Royal Dutch Petroleum Company from the Netherlands. In 2013, it was placed first as the biggest company on the planet via the Fortune Global 500 list. It is a tough completion, as well.

Marketing Mix Of Royal Dutch Shell

Marketing Mix Of Royal Dutch Shell is brand-based. In Marketing Mix Of Royal Dutch Shell, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Royal Dutch Shell Marketing Mix. Below is the detailed Marketing Mix Of Royal Dutch Shell.

Let’s talk about Royal Dutch Shell Marketing Mix.

Royal Dutch Shell Main Competitors

  • ConocoPhillips
  • BP
  • Exxon Mobil Corporation
  • Chevron Corporation
  • Caltex
  • Amsoil
  • ARCO
  • Sunoco

Royal Dutch Shell official website:

Product in the Royal Dutch Shell Marketing Mix:

Royal Dutch Shell Marketing Mix

Royal Dutch Shell is an active participant in all sectors related to oil and gas. Its oil production is estimated to be 3.7 million barrels per day, and it ranks at the top of the list as the world’s biggest producer of liquefied natural gas. Royal Dutch Shell has divided its operations into four different groups.

  • Downstream – It is responsible for its company’s marketing, distribution, and manufacturing, which deals with chemical and oil items and shipping, refinery, and supply for crude oil.
  • Integrated Gas and New Energies It is a company that deals with liquefying natural gas, converting the gas into liquids. It is also involved in carbon-free possibilities.
  • Upstream is an operations division that searches for and recovers petroleum products, including crude and natural gas. It manages and operates the upstream and midstream infrastructure to ensure that gas and gas can be delivered to the market efficiently.
  • Projects and Technology The group manages upstream and downstream operations and provides leadership and practical support in safety, healthcare, environment, procurement, and contracting. The group also manages the main projects for the company, as well as technical support.

Royal Dutch Shell has been striving to provide secure green energy solutions. The products it offers include

Business Customers

  • Shell Sulphur Solutions
  • Lubricants
  • Shell Chemicals
  • Shell Fuel Cards
  • Marine
  • Commercial Petroleum
  • Aviation
  • Shell for Suppliers
  • Shell Liquefied Petroleum Gas or LPG
  • Shell Global Solutions
  • Shell Bitumen
  • Shell Trading and Supply

Innovation and energy ingenuity

  • Shell Eco-marathon
  • Deep Water
  • New Energy Sources
  • Natural Gas


  • Shell Fuels
  • Shell Engine Oils
  • Shell Lubricants
  • Shell App
  • Tips and Advice
  • Shell Credit Cards

Place in the Royal Dutch Shell Marketing Mix:

Royal Dutch Shell has spread its operations across nearly 70 countries worldwide. The company’s headquarters are in The Hague in the Netherlands, and its registered office is at Shell Centre in London. It operates throughout Algeria, Tunisia, Nigeria, Morocco, Libya, Ghana, Egypt, and Cameroon in Africa. Additionally, in Asia, the company has also been operating across Malaysia, Hong Kong, the Philippines, and Singapore.

The company is located in Europe it has expanded its operations to the United Kingdom, Nordic Countries, and Ireland. Royal Dutch Shell has spread its operations to Australia and the United States and, recently, in the Arctic region.

Royal Dutch Shell has an extensive range of distribution and supply methods, including successful supply and distribution across the vast majority of the world. It has established around seven hundred and seventy supply points and one hundred distribution points in more than 25 countries.

It has four thousand service stations located throughout the globe. It sells fuel under the Shell V Power brand to more than sixty countries worldwide. Shell Pipeline Company deals in the transportation of refined products and crude oil across the United States and The Gulf of Mexico.

Price in the Marketing Mix Of Royal Dutch Shell:

Royal Dutch Shell Marketing Mix

Royal Dutch Shell has been placed at the sixth spot in the world and the largest company in Europe concerning the revenue made in 2016. At the end of the fiscal year of 2017, the company had reported its earnings and net income of 305.1 billion US Dollars and 12.97 billion US Dollars, respectively.

Royal Dutch Shell has targeted corporate and country houses to satisfy its energy requirements and consumers seeking to meet their domestic requirements through diesel and petrol. Many products that are related to gas and oil are controlled by the government as well as market developments, and the company is forced other than to keep their prices policy according to. It strives to maintain the policy in a way that is beneficial to its business as well as its customers.

Royal Dutch Shell has kept the variable cost policy because it is involved with a range of services and products. It is determined to keep the price of its products based on the value provided. The company has established itself as a top brand worldwide. It has adopted a premium price policy for certain products that have yet to be challenged because of its high-quality products.

Royal Dutch Shell faces stiff competition in the domestic market and has implemented a price-competitive policy for various products. The prices are set within the same range as rival companies have adopted.

Promotions in the Royal Dutch Shell Marketing Mix:

Royal Dutch Shell is a powerful brand that is present in a variety of countries around the world. It has employed a variety of methods of marketing to maintain its brand standing in the marketplace of consumers. The distinctive logo of the company is easily identifiable and aids in promoting the brand’s image.

They are self-descriptive such as Moving forward to make a difference. It is possible to be sure of Shell, and let’s go. Royal Dutch Shell advertises via print, digital and visual mediums in magazines, newspapers, and television. Royal Dutch Shell is aware of the popularity of social media and has implemented a distinct policy for promotion on Facebook as well as its official website, YouTube, and Instagram accounts.

Royal Dutch Shell is aware of its social responsibilities and is committed to recycling and reducing scrap. Scientists at the company have developed an anti-corrosion lubricant that can stop corrosion. It is actively involved in community initiatives by providing employees from its business to help make an impact.

The company has partnered with singers and composers to help promote its green and responsible business image. It is aware of the benefits of sponsorship agreements and has also sponsored motorsports teams like BMW Motorsport, DJR Team Penske, Scuderia Toro Rosso, and Scuderia Ferrari.

This is the Marketing Mix Of Royal Dutch Shell. Please let us know if you have additional suggestions to add.

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