Shoppers Stop SWOT analysis – SWOT analysis of Shoppers Stop

56 0

Shoppers Stop SWOT analysis – SWOT analysis of Shoppers Stop: Shoppers Stop is an Indian departmental store chain that has 83 stores in 38 Indian cities. It was established in 1991 with its headquarters in Mumbai, India. K Raheja Corp Group owns Shoppers Stop. The department store is now a multi-brand shop that sells clothing, accessories, and cosmetics.

It is known for its high-quality products and its expertise. Shoppers Stop is an Indian member of the prestigious Intercontinental Group of Departmental Stores. This group includes Selfridges (United Kingdom), Karstadt, Germany), Marks & Spencer(UK), Matahari [Indonesia], Myers Grace Bros. in Australia, and Rustan’s in the Philippines.

Shoppers Stop fun facts: The Indian retail brand, Shoppers Stop, was expected to open 18 new stores in the financial year 2019, thus, increasing the total number of stores across the country to 216.

About Shoppers Stop – SWOT analysis of Shoppers Stop

SWOT analysis of Shoppers Stop

Company: K Raheja Corp

CEO: Venu Nair

Founder: K Raheja Corp

Year founded: 27 October 1991

Headquarters: Mumbai

Annual Revenue: INR17.25 billion

Profit | Net income: INR241.43 million

Number of employees: 7,500

Products & Services: Clothing | Accessories | Handbags | Shoes | Jewellery | Fragrances | Cosmetics | Health and beauty products | Home furnishing | Decor products

Website: www.shoppersstop.com

Shoppers Stop Competitors

Competitors: Vishal Mega mart | Westside | Wills Lifestyle 

SWOT analysis of Shoppers StopShoppers Stop SWOT analysis

SWOT analysis of Shoppers Stop

SWOT Analysis Of Shoppers Stop is brand-based. SWOT Analysis of Shoppers Stop evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Shoppers Stop’s SWOT Analysis. Below is the detailed SWOT Analysis of Shoppers Stop.

Let’s talk about Shoppers Stop’s SWOT assessment.

Strengths of Shoppers StopShoppers Stop SWOT analysis

Brand Image        

They believe in the limitless world. They are known for their innovation as well as being ability to deal with the daily changes in technology. Their strong presence in the retail industry has made them a strong competitor to other retailers. With a strong history, superior quality, and differentiation of its brand, the company has succeeded in maintaining its value and reputation.

Market Preference

Shoppers Stop has a strong presence in India with 83 shops in 38 cities. Shoppers stop has also established an online store where customers can shop for their products. They have been able to reach millions of customers across the country through the Omnichannel strategy. They have an online presence on their site, but they also have partnered with Amazon in order to offer the best online experience for their customers. It plans to open 4 to 5 new stores each year.

One-stop shop

You will find a wide range of products in the retail department store. This department store is your one-stop-shop for all things apparel, cosmetics, and home decor. It has more than 400 of the best international brands and national brands in each category. There are 400+ international brands they have partnered with (Desigual. Wrong., RS By Rocky Star., Femina Flaunt., Love Generation). The store has products for women, men, and children which makes it more accessible to all people and increases its popularity.

Loyalty program

The First Citizen loyalty program, also known as Shoppers Stop, is no longer being talked about in the market. Over 4.4 million customers are part of the company’s loyalty program, which accounts for 72 percent of the company’s sales. More than 8.8 million people follow the chain on FB, and 127900 on Twitter. It expects to make 25-30 percent of its annual sales. The loyalty program has been a great help in building a strong brand in the minds of customers.

Weaknesses of Shoppers StopSWOT Analysis Of Shoppers Stop

Promotional strategies        

The campaign and television ads used by shoppers stopped to promote their products, while future group uses ATL as well as BTL advertisements. ATL is the predominant method of promotion for Shoppers Stop, with a low emphasis on BTL. Sponsorship, in-store ads, etc. Future group advertisements and their campaign are mostly on printed media, radio, and major television channels, as well as on social media. It has its own websites and portals.

Low-risk strategy

Shoppers will stop following a low-risk strategy that allows the company to grow very steadily. Although the company is a leader in the retail sector, its innovation and strategy are growing slowly. In 2018, the Omnichannel strategy was launched. This is where another competitor has made significant strides. Amazon’s tie-up was announced in 2018, which could have been done much earlier. It is a low-risk strategy that may lead to slow growth for the company.

Opportunities of Shoppers Stop – Shoppers Stop SWOT analysis

Technology

Shoppers Stop has been known for its innovative technology. They are constantly trying to develop new technologies to make shopping easier for customers. Recent initiatives include Click and Collect and Ship from the Nearest Store. The personal program allows associates to interact with customers through their mobile devices. The future of technology can offer new opportunities for customers to have a better shopping experience. This will help build and strengthen the brand image.

Threats of Shoppers Stop – SWOT analysis of Shoppers Stop

Private label brand

Retail industry chaos has been created by the increasing number of private-label brands. Most of the profit of other retail stores comes from their private label brands. The private brand that is also owned by shoppers is in danger of losing its market share. Although they have now hired a head designer for their in-house brands, there has always been a danger with the increasing number of private brands and their share with other merchandise.

Discounts and offers    

Shoppers Stop and brick-and-mortar stores face increasing competition from e-commerce competitors who offer substantial discounts to shoppers. Shoppers are most affected by discounts and special offers. The best way to attract customers is to offer discounts and offers. India being a price-sensitive country, discounts and offers play a major role in attracting products. Shoppers have stopped giving large discounts to customers online which can be a threat to the business.

You May Also Like:

Conclusion

To summarise, Shoppers Stop is a value-driven company that focuses on offering high-quality products while also increasing the bar. They’ve been increasingly popular in recent years as a consequence of marketing campaigns on a variety of social media platforms, including Instagram and Facebook.

Since most people prefer to buy online, Shoppers Stop competes with firms like Amazon and Flipkart. For the company to remain competitive and leading, they need to work around effective online shopping and establish stronger engaging social media promotion strategies. 

This is the SWOT analysis of Shoppers Stop. Please let us know if you have additional suggestions to add.


Let us know What do you think? Did you find the article interesting?

Write about your experiences and thoughts in the comments below.

Leave a Reply