Snapple Marketing Mix: Snapple is an American brand that is associated with the beverage industry. It is an affiliated company of the main business of Dr. Pepper Snapple Group. The company was established in 1972 under the name Unadulterated Food and was renamed to its current name Snapple in 1980. The company’s founders included Arnold Greenberg, Hyman Golden, and Leonard Marsh.
Marketing Mix Of Snapple
The marketing Mix Of Snapple is brand-based. In Marketing Mix Of Snapple, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Snapple Marketing Mix. Below is the detailed Marketing Mix Of Snapple.
Let’s talk about Snapple Marketing Mix.
Snapple Main Competitors
- Ocean Spray
- Napa Quenchers
- Napa Naturals
- Ginseng Rush
Snapple official website: www.snapple.com
Product in the Snapple Marketing Mix:
Snapple manufactures, distributes, and develops drinks, including diet and regular tea, water in bottles, lemonade, juice, and other beverages. They also sell it in aluminum cans. Snapple drinks are enriched with vitamins and minerals to make them tasty, nutritious, healthy, and delicious. Its diversified product portfolio includes-
- Snapple Strawberry Lime
- Snapple Apple
- Snapple Mango Madness
- Snapple Orange Mango
- Snapple Lemon Tea
- Snapple Half ‘N Half
- Snapple Half ‘N Half
- Snapple Grape
- Snapple Melon Berry
- Snapple Fruit Punch
- Snapple Green Apple
- Snapple Peach Tea
- Snapple Diet Peach Tea
- Snapple Lemon Tea
- Snapple Raspberry Tea
- Snapple Diet Raspberry Tea
- Snapple Kiwi Strawberry
- Snapple Orangeade
- Snapple Diet Green Tea
- Snapple Green Tea
- Snapple Orange Carrot
- Snapple Peach Mangosteen
- Snapple diet Trop-a-Rocka Tea
- Snapple Diet Noni Berry
- Snapple Grapeade
- Snapple Cranberry Raspberry
- Snapple Lemonade
- Snapple Diet Cranberry Raspberry
- Snapple Raspberry Peach
- Snapple 100% Juiced Grape
- Snapple Pink Lemonade
- Snapple 100% Juiced Green Apple
- Snapple Go Bananas
- Snapple 100Juice Fruit Punch
- Snapple 100% Juiced Orange Mango
Place in the Snapple Marketing Mix:
Snapple is an American firm that started its operations in East Meadow in New York. Its headquarters are in Plano, located in Texas. It has expanded its brand’s presence to international markets, including Greece, Denmark, Sweden, Germany, Norway, Ireland, and the United Kingdom. 1992 was the first time Snapple developed a distinctive distribution policy. The company expanded its distribution channels to cover every major city within the United States by signing contracts with various beverage distributors. It didn’t possess its production facilities but made deals with thirty bottlers. This allowed it to keep its overheads at a minimum.
The current Snapple distribution system includes third-party distributors, its distribution network, and a variety of food-service businesses. Snapple’s products are available to consumers through vending machines, malls, supermarkets, malls, hypermarkets, convenience stores and discount stores, corner shops, cafeterias, restaurants, airports, railway stations, airports, and supermarkets. Snapple’s products can be purchased on the official website and other websites that sell their beverages directly to customers.
Price in the Marketing Mix Of Snapple:
Snapple is a carbonated-free drink that’s not carbonated and is marketed as a premium beverage with innovative flavors. The company’s primary goal is 100 100% Natural and is targeted at those who are health conscious and a young audience as prospective customers. Snapple has established a premium pricing policy due to its excellent product quality. In a period where almost every beverage industry has taken a competitive approach and strategy, Snapple’s premium pricing makes it stand out and creates an image that is distinctive and successful for itself.
Promotions in the Snapple Marketing Mix:
Snapple firmly believes in advertising and has launched numerous ads over the years to increase brand recognition. The first ads found in the 1990s featured Wendy Kaufman interacting with Snapple customers via letters. In 1992, the company introduced new television ads featuring the most well-known slogans, Made from the best products available—radio commercials featuring Rush Limbaugh and Howard Stern.
Snapple was conscious of the effects of endorsements from celebrities on customers and recruited tennis star Jennifer Capriati as its brand ambassador. In 2003, in October, it was a partner of the New York City Public School System, making its product the official beverage of New York City. Snapple was the principal sponsor of the IndyCar Series Season 2014 to 2016 Marco Andretti and the official beverage sponsor of the seven-to-nine season of American’s Got Talent.
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