Standard Chartered Bank Marketing Mix – Marketing Mix Of Standard Chartered Bank

Standard Chartered Bank Marketing Mix: Standard Chartered Bank is a publicly traded corporation with British origins. It’s associated with banking and financial services and offers similar items. Standard Chartered Bank was founded in 1969, following a union with Standard Bank of British, South Africa, The Chartered Bank of India, Australia, and China. It competes with the following banks:

Marketing Mix Of Standard Chartered Bank

Marketing Mix Of Standard Chartered Bank is brand-based. In Marketing Mix Of Standard Chartered Bank, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Standard Chartered Bank Marketing Mix. Below is the detailed Marketing Mix Of Standard Chartered Bank.

Let’s talk about Standard Chartered Bank Marketing Mix.

Standard Chartered Bank Main Competitors

  • Morgan Stanley
  • Barclays Bank
  • Wells Fargo
  • HSBC
  • JP Morgan and Chase
  • Goldman Sachs Group

Standard Chartered Bank official website:

Product in the Standard Chartered Bank Marketing Mix:

Standard Chartered Bank Marketing Mix

Standard Chartered is a universal bank that provides the areas of treasury, institution banking, and consumer and corporate banking. It offers a wide array of services and products to its highly regarded customers. These include:

Personal Banking

  • Credit Cards
  • Mortgages
  • Employee Banking

Savings and accounts

  • Marathon Saving
  • Women’s Account
  • Payroll
  • My Dream
  • eSaver
  • Foreign Currency


  • Personal Credit
  • Home Loan
  • Educational Loan


  • Investment Advisory Services
  • FX Margin Trading
  • Premium Currency Deposits
  • Currency Trading
  • Principal-Protected Currency Deposits
  • Mutual Funds


  • Life insurance
  • Travel Insurance
  • Motor Insurance
  • Home Insurance
  • Medical and Health Insurance
  • Planning Insurance for Retirement Plan Insurance
  • Savings Insurance

Business Banking

  • SME Banking
  • Renminbi Services
  • Global Research
  • Islamic Banking

Corporate Finance

  • Principal Finance
  • Structured Finance
  • Leveraged Finance
  • Structured-Trade-Finance
  • Advice on Mergers and Acquisitions
  • Credit for Exports and Projects

Financial Markets

  • Structuring
  • Capital Markets
  • Foreign Exchange
  • Rates and Credit
  • Commodities

Transaction Banking

  • Client Services
  • RMB Settlement
  • Securities Services
  • Trade Services
  • Cash Management

Private Banking

  • Online banking

Place in the Standard Chartered Bank Marketing Mix:

Standard Chartered Bank started its operations in its base in the United Kingdom and has its headquarters in London. It has expanded its reach across countries like India, Hong Kong, China, Bangladesh, Australia, Japan, Nepal, Pakistan, Malaysia, Singapore, Taiwan, Vietnam, Sri Lanka, and Cambodia. Standard Chartered Bank has a vast and robust distribution network comprising five thousand ATMs, five hundred ATMs, and more than a dozen branches, joint ventures, associates, and subsidiaries that have been established in over seventy countries.

It has a large staff of more than 87,000 people who assist in direct and indirect transactions and processing. Standard Chartered Bank has launched its mobile banking application titled Standard Chartered Breeze for iPad or iPhone, as well as computers. It promotes both online and mobile banking so that it encourages cashless transactions.

Price in the Marketing Mix Of Standard Chartered Bank:

Standard Chartered Bank Marketing Mix

Standard Chartered Bank is a multinational company with projected earnings after the year financial year 2015 at 14.613 billion dollars. Net profit of 2.196 billion dollars, and total assets of 432 billion pounds. At the time of its 20th January year, it had recorded a market capitalization of nearly fifteen billion dollars.

The banking industry is overseen and controlled by the country’s central banking institution. It is required to implement its policy in line with the rules and regulations put by them. Standard Chartered Bank earns revenue from its basic finance and banking facilities. 90% of the Company’s earnings come from nations in the Middle East, Africa, and Asia. It has implemented a competitive and fair price policy that keeps interest rates low to increase its client base and expand across the globe effectively.

Promotions in the Standard Chartered Bank Marketing Mix:

Standard Chartered Bank has launched its own innovative and aggressive marketing strategies. The bank has found ads in print and electronic media through newspapers, television, and magazines. Bank has utilized social media platforms such as Twitter blogs, Twitter, Facebook, and Instagram to increase brand exposure. It allows direct involvement of customers concerning complaints and questions via its official website.

As part of its promotion policy, the Company provided free iPads to various persons. Standard Chartered Bank has entered into sponsorship agreements to become the top football team’s sponsor, Liverpool Football Club. Bank has been involved in philanthropic and CSR-related activities and has connections with charities such as Seeing is Believing and the International Agency for the Prevention of Blindness.

This is the Marketing Mix Of Standard Chartered Bank. Please let us know if you have additional suggestions to add.

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