Starwood Hotels and Resorts Marketing Mix: As the name suggests, Starwood Hotels and Resorts deals in hotels and resorts as part of the hospitality industry. It has American origins and is currently a subsidiary of the leading firm Marriott International. The company was established in 1969 by the founding member Barry Sternlight and was incorporated as a company in the year 1980. In 2016, on the 23 23rd of September, Marriott International agreed to merge with Starwood to create the largest hotel chain in the world marketplace.
Marketing Mix Of Starwood Hotels and Resorts
Marketing Mix Of Starwood Hotels and Resorts is brand-based. In Marketing Mix Of Starwood Hotels and Resorts, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Starwood Hotels and Resorts Marketing Mix. Below is the detailed Marketing Mix Of Starwood Hotels and Resorts.
Let’s talk about Starwood Hotels and Resorts Marketing Mix.
Starwood Hotels and Resorts Main Competitors
- InterContinental Hotels
- Wyndham Worldwide
- Hilton Hotels and Resorts
- Holiday Inn
- Best Western International Inc
- Crowne Plaza
Starwood Hotels and Resorts official website: www.starwoodcapital.com
Product in the Starwood Hotels and Resorts Marketing Mix:
Starwood Hotels and Resorts is one of the largest leisure companies in the world. Its franchisees manage, own, and work vacation homes, including spas, residences, resorts, hotels, and resorts. As of 2014, it owned 12 hundred properties under its name, which it was managing through the eleven brand names. The international standard of construction constructs Starwood hotels. Because they serve an elite audience, it is important to pay special attention to their location and ambiance.
Westin is among its oldest brands. It has upscale hotels and resorts, while Sheraton and St. Regis offer luxury accommodations. Le Meridien has more than one hundred thirty-seven properties and has established it as an upper-upscale brand that offers bespoke properties.
The Elements is among the first companies to earn LEED recognition due to its business methods. It is a green hotel brand with lighting and plumbing features that are energy efficient and recycled materials. The rental of vacation homes has been offered to interested customers under The Tribute Portfolio through Marriott International since April 2018.
Starwood Hotels and Resorts is one of the top names in the industry of hotels that offers luxurious accommodations and the best service. The rooms are chic modern, spacious, and contemporary, with comfortable and stylish surroundings.
A living space or private lounge is available in all rooms. Other essential amenities include:
- Hardwood flooring.
- A walk-in closet television phone.
- A bathroom with an attached private bar.
- Wi-Fi connectivity.
The services include a travel desk, pool, health club beauty salon, and parking. There are also transportation options, a safe deposit, and a gym open 24 hours a day. Service.
The brand provides a unique banquet hall and conference rooms for weddings, parties, business events, and parties. The restaurant serves a variety of food, catering to the requirements of diners from various groups of society.
Place in the Starwood Hotels and Resorts Marketing Mix:
Starwood Hotels and Resorts is one of the biggest hotel chains worldwide, with its headquarters in Stamford, Connecticut, in the United States. As of 2014, it was home to nearly twelve hundred properties under the name which were either managed by franchisees, owned as owned, or managed by the corporate.
Sheraton Hotels are located worldwide, including the United States, Kuwait, Canada, Detroit, Vienna, Thailand, Germany, Japan, Nepal, Ethiopia, and India. The chain’s first hotel was constructed in Minneapolis in 1909, and over time, it extended its location across the world.
Starwood Hotels and Resorts have an expert research team that determines the location for the company’s next venture after careful consideration. If you want a top-quality hotel, selecting the best place is crucial. Starwood has proven successful in its efforts as its properties are located in the top location and have maximum visibility.
The employees are an integral component of any industry that deals with hospitality, as they have the responsibility to provide top-quality service. Starwood is blessed because they have highly skilled and well-equipped personnel. The number of employees at the end of the year 2014 was 180.400, of which over one-fourth were recruited from the United States alone. The staff ensures that guests are welcomed with warmth and an unforgettable stay.
Price in the Marketing Mix Of Starwood Hotels and Resorts:
The hospitality industry is an integral part of the economic growth of a nation. Starwood Hotels and Resorts’ main feature is that they are a premium brand with a variety of affiliated brands and, in conjunction with them, provide high-end service. Because Starwood is all about service, it has been able to create a niche of its own. It caters to honeymooners and families, business travelers, and leisure travelers as its clients’ segment, with a preference for high-end and luxurious environments.
The brand has established itself among the most prominent hotels and leisure businesses worldwide. It has adopted a price that is a premium approach. It is confident of its customers’ loyalty because besides providing top-quality settings, it also offers top-quality services. Customers are more attracted by the products and services, not by costs. They are part of a society where money is not a factor; if they are, they are assured of the best service. Starwood offers additional amenities for its most valued guests as well as special discounts and benefits for regular customers. Starwood also offers holiday packages that are attractive in price.
Promotions in the Starwood Hotels and Resorts Marketing Mix:
Starwood Hotels and Resorts have implemented a world-class approach to marketing to ensure its value as a brand on the international market. It provides a range of rewards in its marketing plans. In 2010 the company signed a partnership agreement for credit cards with American Express.
It has a relationship with 32 airlines. Its preferred guests can redeem points for flights through the SPG Flights program. This program has more than 21 million members. Starwood has launched an initiative dubbed “Yes We Can” for its employees to motivate employees to improve their performance. The company has also instituted programs such as the Gold Point Plus, Express Yourself, and Sleep Number Bed Program to maintain the loyalty of its customers. The tagline of the company is “Who’s looking after you?
Starwood is a rely on word-of-mouth advertising from its happy customers. Starwood also has help from travel agencies so that they can recommend the resorts and hotels of its clients. Advertisements are promoted through newspapers as well as travel magazines and billboards.
In recent years, social media has been an effective marketing tool, and Sherwood has made efforts to use the most effective way to benefit from it. The company’s official website provides essential and pertinent information to customers and regular updates. It also has a presence on YouTube, Instagram, Twitter, and Facebook to give more brand visibility.
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