SWOT Analysis of Foodpanda – Foodpanda SWOT Analysis

SWOT Analysis Of Foodpanda is brand-based. SWOT Analysis of Foodpanda evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Foodpanda’s SWOT Analysis. Below is the detailed SWOT Analysis of Foodpanda.

Let’s talk about Foodpanda’s SWOT assessment.

Strengths of Foodpanda – Foodpanda SWOT analysis

Fantastic Platform: Excellent Platform Foodpanda handles diverse orders on behalf of customers and delivers them directly to restaurants that are partners. After the order has been completed, it will deliver to its clients. The service is offered to customers via mobile apps and websites which allow customers to order food using their postcodes via the website. Customers can search for food options from the list of restaurants on the site. After selecting a restaurant, customers must enter their address, and proceed to the checkout. The restaurant will take the orders, and the food is delivered to the customer. They will also send an SMS with confirmation of the order and the expected delivery date.
Online ordering: Online Ordering Foodpanda accepts orders via its mobile and website applications as well as on its website. It connects restaurant owners and customers.
Investments: Foodpanda has raised investment in venture capital of $318 million. It has raised around $20 million as the first capital through Rocket Internet and Investment AB Kinnevik in 2013. At the same time, iMENA Holdings had invested around $8 million. It also received financing of approximately $20 million in 2014. Goldman Sachs had also invested approximately $100 million in Foodpanda. These findings are actually an enormous strength for Foodpanda.
Different international companies: Foodpanda was purchased by the company Delivery Hero in 2016. Its Delivery Hero brand contains multiple international brands. Within Asia as well as Eastern Europe, it is Foodpanda In Europe, Canada, and Australia it’s Foodora In the Middle East it is hello food and in Russia, it’s a Delivery Club, etc.
World operations: Global Operations Foodpanda operates its business in a number of countries, including Eastern Europe, the Middle East, and Asia.
The Global Rebranding: In the year 2017, Foodpanda changed its brand name to change its color from Orange to Pink by introducing updated logs for all countries. The iconic panda continues to be prominent in its brand’s logo.
Fast Delivery: Quick Delivery Foodpanda manages food delivery in less time because it attempts to connect its customers to the nearest restaurants.
Trained employees: Trained Employees in Foodpanda have educated employees to help make their deliveries more efficient.
Broad Range of Coverage: Foodpanda provides a large number of restaurants, and it meets a wide range of customer needs and preferences for food.
Good Customer Service: Good Customer Support Foodpanda offers excellent customer support and is able to meet their requirements and preferences for food. It is constantly changing its menus of food and also tries to make connections with restaurants.

Weaknesses of Foodpanda – SWOT Analysis Of Foodpanda

Restaurants in the vicinity: These orders can only be taken from restaurants within the vicinity of where the order is placed. This is a weakness because all the restaurants won’t be open at all times.
Click to get Free Delivery: The quantity needed to get free delivery may be slightly more than for a single person.
Still to cover more: Foodpanda is not yet fully covered all areas of cities.

Opportunities of Foodpanda – Foodpanda SWOT analysis

Growing market: It appears to be in a perfect position as with the expanding market there is the potential for customers.
Customer Expansion: Foodpanda will need to expand its reach to satisfy the needs of more customers. It’ll have to connect with a variety of restaurants and draw more customers to its website. This will increase the opportunities for the company.
The increase in loyalty of customers Programs: Increase in Customer Loyalty Programs Foodpanda could set up customer loyalty programs that will make customers stay loyal to them. They could introduce some promotions or reward programs to keep them with them. This will create a massive chance for them.

Threats of Foodpanda – SWOT analysis of Foodpanda

Potentially Increased competitors: There could be greater competition in this particular market. This poses a significant risk to food pandas’ business.
A Low-Cashing Customer: In the course of its beginning it seems that there is an absence of customers in the company. The company must come up with ways to attract more customers since it could pose a very danger for the company.
Changes within economic conditions: economic changes around the world could affect business. This also poses a serious risk for the company.
Easy to go to the restaurant nearby: The public may decide to visit a nearby restaurant instead of having it through the website. This could pose a threat to the company.

Overview Template of Foodpanda SWOT analysis

Conclusion

After an in-depth study of the swot analysis of Foodpanda, we have realized that Foodpanda is indeed the world’s leading growing online food delivery service providing company. The economic recession, free promotional deliveries, and limited hotel and restaurant networks are some of the main challenges. Foodpanda should expand its food menu and offer discounts in order to expand its market share.

This is the SWOT analysis of Foodpanda. Please let us know if you have additional suggestions to add.

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