Symantec Marketing Mix: Symantec Corporation is often known as Symantec, which is also a publicly traded business that is of American origin. It is a tech company that is associated with the IT industry. The director Gary Hendrix established Symantec in 1982, 1 day in March. Symantec is listed as 379 379 spots in the Fortune 500 company list and has grown to become among the top well-known and biggest software companies in the world. Symantec is competing with a variety of competitors.
Marketing Mix Of Symantec
Marketing Mix Of Symantec is brand-based. In Marketing Mix Of Symantec, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Symantec Marketing Mix. Below is the detailed Marketing Mix Of Symantec.
Let’s talk about Symantec Marketing Mix.
Symantec Main Competitors
- AVG Technologies
- Kaspersky Lab
- Intel Corporation
- IBM Corporation
- SecureWorks Corporation
- Comodo Group Inc
- EMC Corporation
- Microsoft Corporation
- Trend Micro Inc
Symantec official website: www.broadcom.com
Product in the Symantec Marketing Mix:
Symantec provides security, storage, and system administration solutions to control business entities. The list of clients includes multinational corporations, small businesses, houses, and private consumers. Symantec has focused on reducing the risks to information technology and data. Its diversified portfolio includes
- Data Center Security
- Cloud for email security
- IT Management Suite
- Endpoint Protection Cloud
- Advanced Threat Protection
- Data-Loss Prevention and CloudSOC
- VIP Access Manager
- Managed PKI Service
- Data-Loss Prevention
- Code Signing Certificates for Microsoft
- TLS/SSL Certificates
- Endpoint Encryption
- Ghost Solution Suite
- Endpoint Protection Cloud
- Code Signing Certificates for Java
- Complete Website Security
- SSL Certificates
- Certificate Lifecycle Platform
- Mail Security for Microsoft Exchange
- Education Services
- Cyber Security Services
- Customer Success Services
- Consulting Services
- Unified Endpoint Protection Cloud Service
Symantec provides solutions to federal, state, and local government as well as various businesses and industries like
- Industrial Control Systems
- Global Service Providers
- Financial Services
- Cyber Insurance
- Internet of Things
- Office 365
- Next-Generation Endpoint
Place in the Symantec Marketing Mix:
Symantec began its business on American territory, and its headquarters are in Mountain View, California. Symantec has extended its presence worldwide, comprising more than fifty countries, including China, Saudi Arabia, Canada, and the United Kingdom. In India, it has developed development centers, including Bengaluru, Chennai, and Pune. Symantec has significantly increased its market share with a program that has involved mergers and acquisitions.
It is a well-known distribution network with an experienced staff of more than 11 thousand employees. The company’s Antivirus products are offered in all the major IT stores and on the internet portals. Its website is designed to give the most recent news, educational resources, and product information in one click. Symantec assists by offering multi-platform software and worldwide delivery and support infrastructures to make the most of technology investments.
Price in the Marketing Mix Of Symantec:
In the fiscal year 2015-16, the estimated revenue of Symantec was recorded in the range of 3.6 billion dollars, with profits of 2.488 billion dollars. Symantec’s total assets were worth 11.76 billion USD. Symantec’s Antivirus software accounts for almost 50% of its income figures. The entry of new players has created fierce competition for Symantec. Symantec has implemented a competitive pricing approach to maximize its advantage over its rivals. The company’s affordable and reasonable product pricing has resulted in higher sales and higher revenues, making it among the most in-demand companies that deal with software worldwide.
Promotions in the Symantec Marketing Mix:
Symantec recognizes the value of effective marketing and has implemented several strategies to enhance its exposure. It is keen for consumers to be aware of its brand and associated products and services, and therefore has enrolled in events-oriented programs. Symantec has also employed other forms of advertising to gain positive publicity for its brand by participating in sponsored tours on mobiles and other sponsorship deals. To establish an accessible channel for customers’ involvement, Symantec has taken the help of social media platforms such as blogs and its website. Symantec encourages anyone interested to sign up for Symantec Partner Program. Symantec Partner Program and gain access to various tools and materials available to partners.
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