T.G.I. Fridays Marketing Mix: T.G.I. Fridays are believed to be a reference to Thank God it’s Friday. It’s a fast-food establishment in the food and beverage industry. T.G.I. Fridays is a privately owned company with American roots. It was established in 1965, on 15 March, by founders Daniel R Scoggin and Alan Stillman. Presently, it is an affiliate of its parent companies TriArtisan Capital Partners and Sentinel Capital Partners which purchased its assets 2014 from Carlson Companies in May 2014.
Marketing Mix Of T.G.I. Fridays
Marketing Mix Of T.G.I. Fridays is brand-based. In Marketing Mix Of T.G.I. Fridays, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing T.G.I. Fridays Marketing Mix. Below is the detailed Marketing Mix Of T.G.I. Fridays.
Let’s talk about T.G.I. Fridays Marketing Mix.
T.G.I. Fridays Main Competitors
- Outback Steakhouse
- Olive Garden
- Local Restaurants
T.G.I. Friday’s official website: tgifridays.com
Product in the T.G.I. Fridays Marketing Mix:
T.G.I. Fridays is a chain of restaurants with a focus on casual dining. It’s an eatery offering a wide selection of quality meals and alcoholic drinks. Its diversified product portfolio includes
- Grilled Items
- World of Flavours
- Kids menu
- Alcoholic Beverages
- Non-Alcoholic Beverages
A few of the most popular dishes that are available on the menu include
- Ultimate Mudslide
- Providence Lager
- Chicken Tinga Tacos
- Mac N Cheese Bites
- Loaded Potato Skins
- SouthWest Potato Twisters
- Cajun Cream Chicken and Shrimp
- Buffalo Wings
- Heart of Texas Platter
- Angus Rump
- Blackened Salmon
- Jack Daniel’s Rib, Steak, and Shrimp Platter
- Cheeseburger Deluxe
- Brownie Obsession
- Chocolate Malted Turtle
- Banana Cream Pie Shake
- Mount Franklin Water
- Thick Shakes
- Loose Leaf Temple Tea
Place in the T.G.I. Fridays Marketing Mix:
T.G.I. Fridays have expanded its reach across the majority of the United States. It has expanded its international presence globally, with more than 900 locations across 60 countries. This includes South Africa, Argentina, Canada, Ecuador, Venezuela, China, Japan, India, U.A.E., Taiwan, Austria, New Zealand, the United Kingdom, Australia, Romania, Sweden, and Ireland. The company has its head office in Dallas, which is located in Texas. T.G.I. Fridays began operations in the year 2000 with the opening of its first branch located in New York. The highest-grossing and most popular branch is located in Haymarket Leicester Square. T.G.I. Fridays operate on the franchise system.
The biggest franchisee and the largest owner of franchisees is The Briad group in New Jersey. Its franchise owner in the United Kingdom is Whitbread P.L.C., which serves 45 locations. However, it resold its rights to T.G.I. Fridays in the year 2007. Brand T.G.I. Fridays began operations in India beginning in Delhi on the 5 November November 1996. It has, since then, expanded its reach to other cities.
Price in the Marketing Mix Of T.G.I. Fridays:
T.G.I. Fridays target middle, upper-middle, and upper-middle-class urban residents as potential customers. It’s a place that caters to couples, singles, as well as families. The new concept offers a refreshing and memorable experience. T.G.I. Fridays have adopted a fair pricing policy to capture the maximum market share and increase its reach. The affordable and budget-friendly prices have helped maintain the steady flow of customers who have demonstrated their loyalty by returning to dine and again at its restaurant. It also has a promotion policy and provides incentives for its customers in the form of vouchers and discounts.
Promotions in the T.G.I. Fridays Marketing Mix:
T.G.I. Fridays have implemented an integrated marketing strategy and have launched ads using electronic and print media, including magazines, television leaflets, newspapers, and social media platforms such as Instagram, Facebook, Blogs, Twitter, and YouTube. The restaurant is easily distinguished due to its design. It offers a relaxing ambiance and a relaxing atmosphere featuring red-striped canopies, Tiffany lamps, brass railings, and antique décor.
T.G.I. Fridays are the first establishment in the world to promote Ladies’ Night, where single women could enjoy relaxed meals and drinks. It has also implemented a promotional plan including free pancakes with each dinner on certain days and exclusive birthday vouchers to celebrate birthdays and other anniversaries. T.G.I. Fridays have won numerous awards. In 2012 it was awarded International Franchisee of the Year by Carlson Restaurants; in 2013, it was awarded the International Developer of the Year; in 2014, Fountain Gate Best Family Dining Restaurant.
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