Wrangler SWOT analysis – SWOT analysis of Wrangler: Wrangler is a renowned clothing business that manufactures jeans as well as other clothing products which are associated with workwear. The company was established in 1904 and has its located in North Carolina, United States.
Wrangler The brand is part of VF Corporation which owns a few other brands, including The North Face, Lee, and JanSport. The company has its headquarters across the world. The different products offered by the company include shorts, shirts, jeans, and glasses.
Wrangler is the most popular high-performance brand for denim. Since the very beginning of denim, the Wrangler jeans are extremely popular. The company believes in clothing being made so that it’s the best fitting to the demands of those wearing it. Wrangler is fashionable, comfortable, and modern-day wear jeans. The denim from Wrangler is durable and fashionable in a way that everybody likes it.
In this post, let’s look at what is the SWOT analysis of Wrangler.
Wrangler fun facts: In 1904, C.C. Hudson quit his factory job and created the Blue Bell Overall Company. The company started out by making overalls for railroad workers. By 1943, things were going well for Blue Bell. They purchased a company named Casey Jones Work Clothes. With the purchase came rights to Casey Jones’ unknown brand name at the time, Wrangler.
About Wrangler – SWOT analysis of Wrangler
Company: Kontoor Brands Inc.
CEO: Scott Baxter
Founder: C.C. Hudson
Year founded: 1904
Headquarters: Greensboro, North Carolina, United States
Annual Revenue: USD$1.2 billion
Profit | Net income: USD$448 million
Number of employees: 14,000
Products & Services: Jeans | Crew Neck T-Shirt | Browse Collections | Shirts | Polo T-Shirt
SWOT analysis of Wrangler – Wrangler SWOT analysis
SWOT Analysis Of Wrangler is brand-based. SWOT Analysis of Wrangler evaluates the brand’s strengths, weaknesses, opportunities, and threats. Advantages and disadvantages can be attributed to internal factors while opportunities and threats can be attributed to external factors. We will be discussing Wrangler’s SWOT Analysis. Below is the detailed SWOT Analysis of Wrangler.
Let’s talk about Wrangler’s SWOT assessment.
Strengths of Wrangler – Wrangler SWOT analysis
Large distribution network: Wide distribution network Wrangler has a broad distribution network of their merchandise. They offer their jeans through massive retailers such as Target as well as Walmart.
Silver denim: The strength of silver in denim looks better for any occasion. It’s slim-fitting jeans with contrast stitching and the classic five-pocket design.
Shape Keeper Denim: The shape-keeper denim line from Wrangler is a huge hit for women. It’s an exclusive denim collection that is to wear by a fashionable woman.
Own stores: The Company is home to its flagship stores for specialty products that are located at various locations. With their own stores in a variety of places, they are able to allow customers to have access to their products.
The brand’s recognition: Brand recognition Wrangler has a significant brand presence and is known throughout the world.
Excellent marketing: Good advertising Wrangler has a great marketing method that has brought the brand to the forefront all over the world.
Media advertisements: The company Wrangler has a few seasons of commercials on television that relate to football, featuring Drew Brees, Brett Favre as well as Dale Earnhardt who shows playing the game in the dirt.
Weaknesses of Wrangler – SWOT Analysis Of Wrangler
Limits Share of the market: Because it is facing an abundance of competition with a separate specialty store, it is only a small market share growth.
Denim with multiple options: There are many choices for denim. Therefore, there is a possibility of the brand changing with customers. This is a huge weakness for the brand because there will be a change in sales for the business.
The tough competition: Wrangler faces tough competition Wrangler face a difficult task ahead as they must be able to compete with the best brand of jeans, Millennials, and GenZ. They cater to the increasing need for activewear and outdoor wear.
Opportunities of Wrangler – Wrangler SWOT analysis
The development of the Denim Industry: Denim industry is expected to see more rapid growth and create many possibilities for Wrangler. Wrangler should concentrate on creating new and innovative items to satisfy the increasing demand of people who wear denim.
An innovative strategy for marketing: Wrangler needs to discover a variety of innovative strategies using new media to connect with people who are buying from them. In this way, the company can gain new opportunities to be more effective.
Global presence: Global presence Wrangler should be focusing on improving the company’s operations in the world marketplaces to boost its visibility.
Collaboration with NewCo: NewCo collaboration VF has announced it is spinning off its denim jeans labels into an independent company, NewCo. The focus will be on the hottest fashion brands for outdoor activity, work, and outdoor wear. NewCo will comprise Wrangler Lee Brands along with other brands. This opens up the creation of a new possibility for Wrangler.
Threats of Wrangler – SWOT analysis of Wrangler
Own brand: Wrangler Wrangler sells its products via mass-market stores such as Target as well as Walmart. With a growing demand for their flagship brand, mass merchants are seeing a reduction in shelves that are allotted to premium brands of denim. This could be, in reality, an enormous danger to the company.
Growing competition: Since denim is offered by numerous domestic and foreign brands it’s an additional threat to Wrangler denim’s reputation.
Economic situation: The Wrangler’s business activities are considered to be in a global context, it’s heavily affected by fluctuations in the economy and currency.
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