XBOX 360 Marketing Mix: Xbox 360 comes as the 2nd console of the Xbox series. The responsibility for its creation goes to the multinational company Microsoft. The Xbox 360 was released to the general public on November 22, 2005; up to March 2014, it sold 83.7 million copies of this game.
Marketing Mix Of XBOX 360
Marketing Mix Of XBOX 360 is brand-based. In Marketing Mix Of XBOX 360, We will Learn About the four critical elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing the XBOX 360 Marketing Mix. Below is the detailed Marketing Mix Of XBOX 360.
Let’s talk about the XBOX 360 Marketing Mix.
XBOX 360 Main Competitors
- PlayStation 3 and 4 of Sony
- Wii of Nintendo
XBOX 360 official website: www.xbox.com
Product in the XBOX 360 Marketing Mix:
The primary aspect that is the main feature of XBOX 360 is its gaming capabilities. It has the most advanced gaming methods thanks to robust graphics processors and computing power. It also comes with internal storage, which makes gaming quick. Many gamers claim the XBOX 360 has a higher resolution gaming experience than the PS3; however, this is a recurring debate.
The functions included in Xbox 360 include online services and the brand-new Xbox Live, which was a step up over the prior version. The Xbox Live allows the individual to download various games via the Arcade play games online and purchase movies, television programs, and music on its online portals for Xbox music and video.
It also could access the content services of a third party through the use of streaming media. The Xbox 360 also permitted its handlers to stream content from local PCs. The console is releasing several peripherals as well as additional services, including bigger storage hard drives, wireless controllers, and a camera with Kinectic Motion Sensors. Xbox 360 presently has become a real hub for entertainment on the computer.
Place in the XBOX 360 Marketing Mix:
Since its launch, the gaming console Xbox 360 has been selling internationally. The console was released initially in North America, then to countries like the USA, and then to India, Japan, Australia, New Zealand, and other nations. The country with the physically present Microsoft follows the robust distribution network model. The successful channel consists of Wholesalers, Producers followed by Retailers, and, finally, consumers.
Many outlets selling the game Xbox 360 are present in areas easily accessible to potential buyers. The stylish stores have elegant interiors and organized staff who maintain positive customer relationships. All questions are addressed so that customers can purchase the item without a doubt.
Shopping malls and malls have stores specially designed to sell this globally acclaimed video game. To sell the possible items, Microsoft has enlisted the assistance of its existing businesses and industrial channels. Microsoft has formed significant agreements and alliances with other famous and international businesses. Retail stores and web websites have proven to be big boosters to increase product sales.
Price in the Marketing Mix Of XBOX 360:
The huge profits that resulted from the phenomenal sales of this console are proof the gaming console has proven to be a major success due to the pricing policies. Prices were reasonable, and the excellent product quality generated enormous interest, which led to large quantities.
At times the business has offered discounts and additional advantages to help keep its sales. But there are always options and ways to increase sales even more. A few of the features on the console were added later on at later times at the exact cost to attract interest again. Therefore, the company has decided to keep its pricing in line with the competition since PS3 is the closest to its competitors.
Promotions in the XBOX 360 Marketing Mix:
Xbox 360 is a gaming platform that is part of the seventh generation. It was launched by MTV on TV in 2005 on May 12. Then, after months of suspense, the various details and details about the games were released at E3, also known as the Electronic Entertainment Expo. This was a massive marketing strategy that was a huge success. The anticipation around the game was a huge source of sales for the business.
According to the latest tactics, Microsoft has started attracting and engaging female customers to eliminate the gender-based barrier. Xbox 360’s features are presented on the packaging, which is distinct due to its ease of recognition. The silver and color green, as well as the distinctive logo, have been successful in its mission of attracting consumers.
Everyone has loved its latest campaign slogan, ” It’s Good To Play Together.” Since players from various locations can play the game, word-of-mouth publicity has been a massive help to the company in its advertising. The ads have been aired on websites, magazines, and on television. The tagline “Jump in” is apt for the product. Online contests are held on websites, with appropriate incentives to keep sales going and draw customers.
One of the main reasons for promoting the XBOX 360 and PS3 is the number of exclusive games they offer. Gears of War is one of the most innovative games exclusively available for XBOX 360. Halo is another renowned game exclusively available for XBOX and not for PS3. These exclusive games increase the appeal of the gaming platform.
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