Zynga Marketing Mix: Zynga is an interactivity and video-game development firm that manages its products through its social platform. It was founded in 2007 by Steve Schoettle, Mark Pincus, Eric Schiermeyer, and Justin Waldron; the company is located in San Francisco, California, USA, and employs approximately 1600 people to support its international market.
Since its inception in just a decade, this company has already earned millions in profits. No other game firm has hit the market with such a roar as Zynga has. What is it that is what makes Zynga different from other gaming companies?
Marketing Mix Of Zynga
Marketing Mix Of Zynga is brand-based. In Marketing Mix Of Zynga, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Zynga Marketing Mix. Below is the detailed Marketing Mix Of Zynga.
Let’s talk about Zynga Marketing Mix.
Zynga Main Competitors
- Electronic Arts
- King Digital Entertainment
- Dena Co Ltd
- Nintendo Co Ltd
- Gameloft SE
- Aristocratic Leisure Ltd
- Activision Blizzard
Zynga official website: www.zynga.com
Product in the Zynga Marketing Mix:
Zynga is a renowned social game maker with several of the top games to its name, e.g. FarmVille, Zynga Poker, Words with Friends, etc. Of all its games, none of them has managed to compete with the level of FarmVille. It offers its games to users at no cost. However, there is a requirement to purchase virtual items that can increase, speed up, or enhance the game. The purchase of these items is made through using PayPal as well as credit cards, among other options. Zynga games are developed to function in a way that they can operate in a stand-alone way on mobile phone platforms, including Windows handsets, Apple iOS, and Android. Other company products include board games that are licensed, as well as mobile applications, the Zynga gaming platform, and online gambling.
Price in the Marketing Mix Of Zynga:
Most of Zynga’s revenue comes from customers in the USA and customers outside of the USA, accounting for just less than 40% of total revenues. Zynga can demonstrate to the world how much free games can accomplish. Zynga offers its players their games for free. Once their games are deemed exciting and famous, they charge for any time you wish to make your experience more engaging.
Place in the Zynga Marketing Mix:
Zynga lets you play its games online at no cost, and its primary gaming platform is Facebook. Its games can be downloaded from its website, which records around 20 million daily active visits. This is equivalent to approximately 200 million monthly users. Active users come from over 175 countries across all continents.
As stated earlier, you require an operating system-enabled phone or Smartphone to access Zynga products. Alternatively, you can play Zynga’s games on its website from your computer. Although Facebook is the most popular social media platform through which games are played, the games can be played through Google+ and Tencent QQ.
Promotions in the Zynga Marketing Mix:
Zynga’s mission itself is a good enough reason to promote the company. The company’s mission statement states that they’re “connecting the world through games”. The company makes the most of its existing customer base to carry out cross-promotion. Its huge customer base of more than 300 million allows Zynga to promote its offerings. Through this promotion, Zynga runs ads for new games placed on top of their current games, making players aware of new releases. It doesn’t just make people aware but also boosts the players’ interest in the game.
The Zynga community developed for the benefit of users is an advertising strategy that many players enjoy. Regular players can use the Zynga forums to discuss strategies, interact with fellow players, and even post tutorials. The players are more engaged with their game and are more likely not to quit. The forums can also boost the visibility of Zynga in the major search engines and thus further promote it.
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