Asus Marketing Mix – Marketing Mix Of Asus

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Asus Marketing Mix: Established in 1989, Asus company was established in 1989. is a publicly-traded company located within Taiwan which is also a global electronic and computer hardware manufacturer and has its headquarters in the Beitou district in Taipei, The Chairman of the company is currently Mr. Jonney Shih, It is the fourth largest PC manufacturer globally in terms of unit sales? It is listed on the Taiwan exchange. Asus is present in about 30 countries and has around 50 service centers to make it easier for customers, it has around 400 service partners around the world.

In every segment that it operates in, Asus has a lot of competition such as in the desktop and laptop business. HP, Apple, Acer, and Toshiba are its main rivals, while in the smartphone commercial Micromax, Samsung, Motorola, etc.

Marketing Mix Of Asus is brand-based. In Marketing Mix Of Asus, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Asus Marketing Mix. Below is the detailed Marketing Mix Of Asus.

Let’s talk about Asus Marketing Mix.

Asus Main Competitors

  • Primax Electronics
  • EIZO
  • Pegatron
  • Xiamen Intertech
  • Micro-Star International
  • GIGABYTE
  • HP
  • Intel
  • Apple
  • Acer

Asus official website: www.asus.com

Product in the Asus Marketing Mix:

Asus Marketing Mix

Asus has a broad range of products that can be classified according to:

  • Desktops are ideal for both home use and office stations. All-in-one PCs meet multi-purpose requirements, as well as have great power and portability features.
  • Laptops: designed for daily use, there’s a Zen book series as well as gaming series designed for gamers who have demanding performance needs.
  • Mobile Phones
  • Monitors and Projectors
  • Graphic Cards
  • Laptop PCs as well as workstations

They introduced smartphones using their label brand name Zenfone which runs on Android OS. Earlier windows-operated phones were also produced.

Place in the Asus Marketing Mix:

Asus products are distributed across a variety of countries via its chain of shops along with dealers within those locations. From online stores to shops, E-commerce websites to physical retail stores Asus products are available all over the world and can influence purchasing choices to a large extent.

The tactile and physical experience of these products is still a delight to some segments of consumers who prefer to purchase them from an outlet after having them tested by themselves. Asus is in over 40 nations around the globe and employs more than 16000 employees. It is a reputable distribution network that includes dealers and distributors. Reddington serves as its Distribution partner in various countries.

Price in the Marketing Mix Of Asus:

Asus Marketing Mix

The cost difference in the electronic product doesn’t constitute an important factor that influences a buyer’s decision, as it is compared to the appearance of the brand and the design and design of the merchandise. Asus is the most popular brand to use penetrating pricing since it is a price-sensitive game and, as a producer is a price advantage. Asus was a bit late in the tablet and smartphone segment, but it is quickly capturing all of the marketplaces and must utilize penetration pricing to stay competitive in the marketplace.

The mid-range Android phones of Asus such as the Zenfone C are priced at around 700 rupees. Some high-end phones cost around 15000, similar to Zenfone 2, and 6 and other brands have similar prices for comparable models, with a 5% difference in their prices.

In the laptops category, the prices start at 17500 for the basic features, and budget-friendly ones, and for top laptops that have excellent storage and processors, it is over Rs 1 lac.

Promotions in the Asus Marketing Mix:  

Asus is trying to establish its presence in the mobile phone sector. In order to attract the hearts of consumers the company has hired Bollywood star Sonakshi Sinha as their Brand Ambassador who will help explain the strategies for marketing to be the most loved company.

In some surveys of promotion and based on feedback from customers, Asus desktops and laptops were rated as more efficient in comparison to Apple as well as HP. Marketing campaigns for Asus are designed with an eye towards their target age group, just like laptops are promoted with a focus on the student group, working professionals as well as the use at home.

For companies like Asus, it is crucial to adapt to the changing patterns of buying habits of their customers. Therefore, campaigns that focus on ensuring visibility on eCommerce websites and giving discounts to increase shares in the marketplace are essential to increase sales. Quality isn’t to be sacrificed at any price because a negative reputation can be a major problem for any company operating in the electronics industry.

This is the Marketing Mix Of Asus. Please let us know if you have additional suggestions to add.


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