Barista Marketing Mix: Barista Lavazza is a chain of Espresso Coffee bars hailing from India. The chain came into existence in February 2000 and was later acquired from Lavazza in 2007. After that, Barista Lavazza was re-christened. The Barista Lavazza espresso coffee bar chain is located in New Delhi, India. The company was established by Pratha Duttagupta and operated throughout South Asia and the Middle East.
In 2001 in 2001, the 34.3 percent equity stake was later sold to Tata coffee. But, in the end, this was acquired from Sterling Group. Sterling Group, which is a wholly-owned subsidiary.
Barista Lavazza won the Times Group and Business Standard’s Brand of the Year award in 2002.
Marketing Mix Of Barista
Marketing Mix Of Barista is brand-based. In Marketing Mix Of Barista, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Barista Marketing Mix. Below is the detailed Marketing Mix Of Barista.
Let’s talk about Barista Marketing Mix.
Barista Main Competitors
- Cafe Coffee Day
- Costa Coffee
Barista official website: barista.co.in
Product in the Barista Marketing Mix:
Barista Lavazza procures coffee from the Indian roaster Fresh and Honest. They are located in Chennai and are owned by Lavazza. Its range of products assortment includes tea, coffee, and confectionary items like:
- Coffee and Teas
- Coffee Add-ons
- Other Drinks
Within each of the categories, Barista offers a range of products. Espresso Italiano, Espresso Macchiato, Cappuccino, Caffe Latte, and Caffe Mocha are some of the most sought-after varieties of coffee.
Place in the Barista Marketing Mix:
Barista is committed to serving its customers through strategically-placed outlets strategically placed. Most of its stores are located within or around Malls, Cinema halls, offices, and colleges. The brand serves an array of clients and is a famous brand. Therefore, the places for the outlets are located so that the customers are sufficiently covered.
Barista is present in over 120 locations across the nation. The company is growing rapidly and opening new stores each day. Mumbai has an average of 30 outlets.
Also, Read Marketing Mix of Discovery Channel – Discovery Channel Marketing MixThe company owns each Barista outlet, as it isn’t a franchise-based business model.
Price in the Marketing Mix Of Barista:
The Barista’s price plan was founded on “Skim pricing’. It means that they started at a higher cost, which meant they could take a bite out of the people’s pockets. As competition grew and more companies succeeded in their field, they began to lower their prices. In the meantime, the company was also benefiting from specific advantages of size because of its more significant production that made lower costs economically viable. Presently, Barista caters to different categories of society just like its counterpart, Cafe Coffee Day.
Promotions in the Barista Marketing Mix:
About 65% of Barista customers are aged between 15 and 30 years old segment. The remaining customers fall into the 30 + to 60-year-old age category.
Barista’s branding positioning creates an impression that it is designed for people who genuinely enjoy coffee and want intellectually stimulating conversations with others over coffee and the time to relax. So it’s described as a place where all the world’s people meet and is primarily frequented by professionals and students who want to take a seat, drink a cup of coffee and chat about various subjects.
The outlets and services are built on European cafes. The name “Barista” comes from Italian and refers to ‘Bartender’.
The self-service service is where the client places an order in front of the counter and picks it up on his own when it’s ready. The interior of the cafe is bright and vibrant, with its interiors, logos, and images that are bright colors such as red. Red is a color that was intended to convey the feeling of warm coffee. The literature offered by Barista is in keeping the branding image.
The company uses a unique “Barista Coffee Card” to advertise its products. The card allows customers to have one hot drink for free with every purchase of seven. The facility is available at all Barista outlets, and no membership is needed. Barista also believes in forming unique alliances and partnerships with other brands to boost its customer base and sales. For instance, it has signed an agreement with Leo Mattel toys to supply board games at its outlets.
This is the Marketing Mix Of Barista. Please let us know if you have additional suggestions to add.
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