Linkedin Marketing Mix – Marketing Mix Of Linkedin

Linkedin Marketing Mix: LinkedIn is a social networking site associated with the internet industry. It is an employment-oriented platform that is used mainly by professionals. LinkedIn was founded in 2002 and launched for usage in May 2003 by its co-founders Eric ly, Jean-Luc Vaillant, Konstantin Guericke, Allen Blue, and Reid Hoffman. It is a subsidiary of its owner company Microsoft Corporation. LinkedIn has been ranked 14th position as the most popular website according to Alexa-Internet ranking.

Marketing Mix Of Linkedin

Marketing Mix Of Linkedin is brand-based. In Marketing Mix Of Linkedin, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Linkedin Marketing Mix. Below is the detailed Marketing Mix Of Linkedin.

Let’s talk about Linkedin Marketing Mix.

Linkedin Main Competitors

  • Twitter
  • Myspace
  • Facebook
  • Quikr
  • Tagged
  • BranchOut

Linkedin official website: linkedin.com

Product in the Linkedin Marketing Mix:

Linkedin Marketing Mix

LinkedIn is a professional networking portal that job seekers and employers use to post CVs and jobs. Registration to this B2B marketing portal is necessary before using it in any capacity.

LinkedIn allows active users to create connections and profiles with each other on its platform so that it looks like a professional relationship in the real world. The user issues an invite to another to become a connection. This approach is intended to create a trust factor amongst service users. LinkedIn is bound by the International safe harbor Privacy Principles of the EU to safeguard everyone’s interests.

  In 2008, it started an applications platform that allowed external online services to become integrated into a member’s profile page. The company introduced a mobile version in 2008, February, and the year 2011, and it revamped its application on  Android and iPhone. LinkedIn also supports group formations, and most of them are employment related.

Place in the Linkedin Marketing Mix:

LinkedIn caters to a worldwide audience via its multilingual website. Its headquarters is based in Sunnyvale, California. Offices of LinkedIn have been set up in Dubai, India, Canada, Australia, Japan, China, Hong Kong, Singapore, Madrid, Paris, Milan, Dublin, London, Washington, New York, Chicago, and Omaha. By the end of the year 2013, it will be available in twenty-four languages, including English, Tagalog, Malay, Indonesian, Korean, Polish, Czech, Japanese, Turkish, Russian, Romanian, Danish, Swedish, Dutch, Spanish, Portuguese, Italian, German, French, Chinese and Arabic. It has a widespread distribution network handled by a capable workforce of 9,732 employees.

Price in the Marketing Mix Of Linkedin:

Linkedin Marketing Mix

European Founders Fund, Bessemer Venture Partners, Bain Capital Ventures, and Sequoia Capital fund LinkedIn. By the end of the financial year 2006, it was able to reach profitability, and by the year 2011, it was able to garner 103 million dollars as an investment. At the end of the financial year 2015, LinkedIn posted its estimated revenues at 3 billion dollars, with its net income at 166 million dollars.

The site earns most of its revenues by offering access to various user information to sales professionals and recruiters. It also offers premium subscriptions at high rates for better access to its database. By September year 2016, LinkedIn has 467 million accounts with nearly 106 million active users creating huge profit margins. One other important means of earning revenue for LinkedIn is via advertising, and in the year 2008, it launched sponsored advertising via LinkedIn DirectAds. In 2013, the company announced that users would have to pay if it wanted LinkedIn to support and spread its content to its user base.

Promotions in the Linkedin Marketing Mix:

LinkedIn has a self-describing tagline, Relationships Matter, reflected in its various dealings. It has had an ongoing influencers program since October 2012 with the participation of several leaders from the global arena who share their thoughts and professional insights with LinkedIn members. It is an invite-only program and includes Bill Gates, Martha Stewart, Narendra Modi, Richard Branson, and Jack Welch as its members.

LinkedIn has targeted techno-savvy people inclined towards business networking and internet usage as its potential customers and has adopted mouth publicity as its primary marketing plan. It is steadily growing in popularity with a regular increase in its customer base. LinkedIn has become a perfect advertising tool for individuals and businesses targeting professional audiences in the global arena because it offers integrated communication systems with professionals.

This is the Marketing Mix Of Linkedin. Please let us know if you have additional suggestions to add.


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