Cisco Marketing Strategy – Marketing Strategy of Cisco

Cisco Marketing Strategy – Marketing Strategy of Cisco: California-based Multinational company manufactures and designs as well as distributes networking equipment. A customer-focused approach and a built-to-order method of offering its services to customers who are the end-users has assisted the company to achieve a growth rate of 5% for the year 2015. 

Cisco At A Glance – Marketing Strategy of Cisco

Cisco Marketing Strategy

[wp-svg-icons icon=”office” wrap=”I”] Company :  Cisco Systems, Inc.

[wp-svg-icons icon=”user” wrap=”I”] CEO: Chuck Robbins

[wp-svg-icons icon=”user” wrap=”I”] Founder: Sandy Lerner | Leonard Bosack

[wp-svg-icons icon=”calendar” wrap=”I”] Year founded:  December 10, 1984, San Francisco, CA

[wp-svg-icons icon=”location-2″ wrap=”I”] Headquarters: San Jose, CA

[wp-svg-icons icon=”stats” wrap=”I”] Annual Revenue:  US$49.30 billion

[wp-svg-icons icon=”bars” wrap=”i”] Profit | Net income: US$11.21 billion

[wp-svg-icons icon=”users” wrap=”I”] Number of employees :  77,500

[wp-svg-icons icon=”pie” wrap=”i”] Products & Services: Products in this category are Cisco’s range of routers, switches, wireless systems, security systems, WAN acceleration hardware, energy and building management systems, and media-aware network equipment. unified computing, unified fabric, data center switching, storage networking, and cloud computing services.

[wp-svg-icons icon=”globe” wrap=”I”] Website:

Cisco Competitors

[wp-svg-icons icon=”pacman” wrap=”I”] Competitors: Juniper Networks | Huawei | Arista Networks | VMware | Dell Technologies | Extreme | HPE (Aruba) | NETGEAR. | Hitachi


Cisco Fun Facts: The name “Cisco” was derived from the city name San Francisco, which is why the company’s engineers insisted on using the lower case “cisco” in its early years. The logo is intended to depict the two towers of the Golden Gate Bridge.


Marketing Strategy of Cisco

Cisco Marketing Strategy

Cisco’s Marketing Strategy covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market. So what is your Marketing Strategy for Cisco? Let us discuss.

Segmentation, Targeting, Positioning – Cisco Marketing Strategy

Cisco as a network-based business is making use of the demographic segmentation variables to help the customers more efficiently way and to enhance its value proposition. 

It utilizes a distinct targeted approach to provide technology-related products and services readily available and customized to meet the needs of customers. 

It employs its value-based position approach to position itself as a trustworthy partner throughout the world that is linked to each other through the network. 

Cisco Mission Statement

 “Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.”

Cisco Vision Statement

“Changing the way people learn, read play, and work”

Cisco Tagline

“Never better“.

Competitive Advantage – Cisco Marketing Strategy

A Strategic Partnership to fund, purchase and build an ecosystem in which Cisco helped companies generate value for customers and cut their operational costs, and reduce the risk associated with IT. 

The robust IT infrastructure, the integrated architecture that blends technology software, services, and services along with service and technology. The MTO (made for order) model that aims at providing customized services to customers has resulted in the company staying ahead of its competitors. 

BCG Matrix – Cisco Marketing Strategy

Cisco’s enterprise portfolio includes cloud computing IT solutions, communication, and network-related services. The company is the most renowned service and service provider in the majority of the markets it’s thus it is Star on BCG’s matrix. BCG’s matrix. 

Distribution Strategy – Cisco Marketing Strategy

Cisco sells its products and services via the 2-tier distribution channel and direct sales agents. The distribution system comprises resellers, technical and professional support systems installers, system providers, and systems integrators. Cisco distributes its software through distributors that sell it to resellers, integrators of systems, and Support service suppliers. 

Brand equity – Cisco Marketing Strategy

Cisco is a well-known brand and has a high TOMA (top of the mind awareness) within the business it works in. With its presence in over 70 nations, the company has established itself as a world leader in communication and networking equipment which has enabled the company to be in the top 500 Fortune 500 companies. 

Competitive Analysis – Cisco Marketing Strategy

Cisco is a communication and network-related company that is competing with companies such as Dell Inc., Alcatel-Lucent Alcatel-Lucent, Lenovo Group Company, Microsoft Corporation, and many more. While Cisco competes in several specific niches like the microprocessor cloud computing devices integrated circuits, and more, it has a wide distribution system around the globe, the biggest challenge the company faces is a price war, particularly from Asian countries such as China, India, and so on. 

Market Analysis – Cisco Marketing Strategy

Cisco is a network and communication equipment that assists in connecting people around the world by the transfer of video and voice data across networks. Because of the presence of national, local, and MNC players in this sector, the dominance of suppliers, and the rapid evolution of technology infrastructure, it is difficult for companies to run and compete while at the same time. 

Customer Analysis – Cisco Marketing Strategy

Cisco offers services in both the B2B and B2C markets. Its B2C customers are technologically savvy people seeking innovative solutions to their IT-related problems and B2B clients are government organizations commercial establishments, as well as other businesses. 

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