Diesel Marketing Mix: Diesel is a private limited company of Italian origin. It is linked to fashion and retail because it sells clothing and accessories. The well-known fashion brand was established in 1978 by founding co-founders Renzo Rosso and Adriano Goldschmied. Diesel is a division of the parent OTB Group. OTB Group. Its company’s name has seen tremendous growth, and it is well known for the distinctive taste that makes it unique and unusual. It is an innovative brand known for its authenticity and individuality, self-expression, and the desire to be passionate.
Marketing Mix Of Diesel
Marketing Mix Of Diesel is brand-based. In Marketing Mix Of Diesel, We will Learn About the four key elements of Marketing Mix: products, place, price, and Promotions. By paying attention to the following four components of the marketing mix, a business can maximize its chances of a product being recognized and bought by customers. We will be discussing Diesel Marketing Mix. Below is the detailed Marketing Mix Of Diesel.
Let’s talk about Diesel Marketing Mix.
Diesel Main Competitors
- Chip and Pepper
- Giorgio Armani
Diesel official website: www.dieselindia.com
Product in the Diesel Marketing Mix:
Diesel is a brand of fashion that sells clothing, accessories, and footwear. It is a subsidiary of two brands: Diesel Black Gold and Diesel. It has also introduced a clothing line designed for children named Diesel Kid. The brand also has a scent line sold and owned by L’Oreal.
Diesel collection includes
- Tops and t-shirts
- Shorts and Trousers
- Leather Jackets
Footwear and Accessories
- Gadgets and Bijoux
- Straight cut
- Skinny fit
- Tops and T-shirts
- Trousers and shorts
- Leather Jackets
- Super skinny and skinny
Accessories and Footwear
The Diesel Black collection includes
- Caban and outerwear
- Knitwear and shirts
- Caban and outerwear
- Overcoats, skirts, dresses, and tops
The Diesel Living Home collection includes
- Accessories for the home
- Ceramics with technical properties
Place in the Diesel Marketing Mix:
Diesel is a globally recognized brand with its headquarters in Breganze, Italy. It began its operations in Molvena, located in Italy, and has since been successful in expanding into overseas marketplaces.
Items are now available in Mexico, Japan, New York City, Rome, London, San Francisco, Paris, Barcelona, and Berlin. Diesel operates through its flagship stores known as StyleLabs. The denim items are made exclusively in Italy through various outsourced factories.
Diesel is an exclusive company that manages its business through five thousand selling points across eighty countries, with the help of twenty subsidiaries. The outlets are situated in major, central, and high-traffic areas like major malls to draw the most significant number of customers. In 1995, a fashion-focused retail website was launched by Diesel which showcased pictures of each collection.
The first items that were offered online were sold available in Finland as well as Sweden in 1997. Then, in 1997, the company created a virtual store that offered home delivery to expand the number of customers it serves. Diesel’s retail offerings Diesel provides illustrated catalogs. In addition, the Diesel Online Store also offers sales through other online sites.
Price in the Marketing Mix Of Diesel:
In the fiscal year 2015, Diesel reported its revenue at 2.9 billion euros. It is a total Lifestyle brand known for its exclusive and luxurious products. The brand targets the middle and upper-middle social class of urban areas who are conscious of their appearance and fashion and aware of their brand. They would like to associate their brand with high-profile status to elevate their image and societal position.
Diesel is an excellent brand that has implemented a high-end pricing approach for every one of its products. It is aimed at the wealthy, the privileged, and those who don’t care about money issues. Diesel provides unique and high-quality products and boasts that all its items are special, with no rival in any collection.
It is also not frightened of its rivals and pays little attention to product prices that competitor brands set. Diesel has succeeded with its price method, which has helped it make more money and gain recognition within the consumer marketplace.
Promotions in the Diesel Marketing Mix:
Diesel has caused a stir with its unique advertisement campaigns featuring bizarre images. The highly effective campaigns have employed themes like the social consciousness of people, humorous plays that address global issues, and messages against the establishment.
These groundbreaking ads were made in collaboration with top photographers. The ads contain a lot of provocative ironies, sex appeal, and irony and are a source of laughter, disbelief, and shock, as well as recognition. The most well-known ad campaigns include the slogan: Be Stupid or Go with the flow, while the most well-known tagline is for Successful Living.
The company recognizes the positive effects of celebrity endorsements and hired Liam Hemsworth and Winnie Harlow to play in its commercials in different spots in 2015. The advertisements are broadcast via billboards, fashion magazines, and social media platforms.
Diesel’s loyalty program is the company’s D: Code which offers specific services for its members. Diesel sends members personalized birthday gifts, anniversary gifts, previews of sales and accessibility to international celebrations, access to new collections ahead of the people can purchase them, and glimpses behind the scenes.
In 1992, the brand was the official sponsor of the World Superbike Racing Circuit, and in 2007, it was the primary sponsor of Diesel-U Music, a music competition. Diesel in the Cannes Lions International Advertising Festival received The Grand Prix Award in 1997, 2001, and 2010.
The company is aware of its social responsibility and, in 2008, established The Only The Brave Foundation as a non-profit organization to carry out its CSR actions. It is dedicated to eradicating the social divide in our society. Diesel is the recipient of many distinctions, such as Best Italian Company of the Year in 1996 by the Bocconi Institute and 1998 Label of the Moment from the Wall Street Journal.
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